Publications

Find at Harvard

April 1995 (Revised April 1995)
Case

Home Shopping Network, Inc. (Abridged)

By: Timothy A. Luehrman

Home Shopping Network invented the video home shopping industry. It had immediate success in both the product and capital markets, which quickly drew imitators. This case describes the situation as of January 1986, when the company must decide how to sustain successes... View Details

Keywords: Capital Markets; Financing and Loans; Supply and Industry; Product; Strategy; Competition; Valuation; Telecommunications Industry

October 2008
Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details

Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation

December 1998
Case

Bell Atlantic and the Union City Schools (B): Education Reform in Union City

By: Rosabeth M. Kanter and Ellen Pruyne

The second in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews the education reform efforts planned and implemented in the school system, which coincided with the partnership and... View Details

Keywords: Middle School Education; Secondary Education; Change Management; Partners and Partnerships; Information Technology; Education Industry; Telecommunications Industry; New Jersey

14 Apr 2015
News

What Harvard Business School Has Learned About Online Collaboration From HBX

25 May 2015
News

Lose the guilt, working moms. The kids are all right

June 2011 (Revised June 2012)
Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting

November 2006 (Revised January 2007)
Background Note

Broadcast Television in the Broadband World

By: Stephen P. Bradley and Nancy Bartlett

What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to changing media consumption behavior in the broadband world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides... View Details

Keywords: Entertainment; Technology; Media and Broadcasting Industry

Find at Harvard

October 2000
Supplement

Singulus: Reflections by Roland Lacher

On January 14, 1999, Roland Lacher of Singulus, speaks to Harvard Business School students about the company he chairs. This video supplements the case and can be shown at the end of class. Roland Lacher describes the drivers of his decision whether to join Singulus.... View Details

Keywords: Management; Entrepreneurship

21 May 2020
News

How To Build An Inclusive Virtual Culture With These 4 Effective Strategies

10 Feb 2025
Video

AI Governance: Navigating the complex landscape of artificial intelligence

Video

HBS FIELD 2 Montage

08 May 2023
HBS Seminar

Stephanie Creary, University of Pennsylvania - Wharton School

December 2010
Case

Leadership, Culture, and Transition at lululemon

By: Michael Tushman, Ruth Page and Tom Ryder

The case examines leadership and organizational change within a strong culture context through a multimedia study of lululemon, a specialty retailer of high-end athletic apparel. Video segments trace the company's history from its founding in 1998 as a single retail... View Details

Keywords: Leading Change; Organizational Culture; Organizational Change and Adaptation; Change Management; Transition; Growth Management; Management Teams; Organizational Structure; Governing and Advisory Boards; Apparel and Accessories Industry; Retail Industry; Vancouver; United States

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

victimized. We measure biological markers of stress and behavioral indices of cognitive control before and after treated participants watch a series of real, crime-related videos (while the control group watches non-crime-related videos).... View Details

Keywords: Carmen Nobel

20 Aug 2020
News

How has the pandemic changed working lives?

November 2000 (Revised June 2001)
Case

Pokemon: Gotta Catch 'Em All

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States