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  • All HBS Web  (4,975)
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  • All HBS Web  (4,975)
    • People  (21)
    • News  (1,020)
    • Research  (2,840)
    • Events  (18)
    • Multimedia  (33)
  • Faculty Publications  (1,777)
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  • September 2019 (Revised June 2021)
  • Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
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Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
  • 13 Dec 2013
  • News

Does Body Language Shape Who You Are?

  • January 2003 (Revised May 2003)
  • Case

Heineken NV: Workplace HIV/AIDS Programs in Africa (C)

Third in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs (antiretroviral therapy) to... View Details
Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa
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Barrett, Diana, and Daniella Ballou. "Heineken NV: Workplace HIV/AIDS Programs in Africa (C)." Harvard Business School Case 303-077, January 2003. (Revised May 2003.)
  • 16 Oct 2019
  • News

Where ESG Fails

  • 21 Sep 2017
  • Cold Call Podcast

State Street’s SHE: Investing in Women Leaders

Keywords: Re: Vikram Gandhi; Financial Services
  • May–June 2023
  • Article

A New Approach to Building Your Personal Brand: How to Communicate Your Value

By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
  • November 2018 (Revised June 2019)
  • Case

Universal Basic Income, Job Guarantees, or None of the Above?

By: William R. Kerr, Reilly Kiernan and Jordan Bach-Lombardo
How can policymakers and business leaders address AI and automation's potential for widespread labor market displacement? This case examines potential policy responses, looking closely at the United States' existing social safety net and the impacts of implementing... View Details
Keywords: UBI; Job Guarantee; Managing The Future Of Work; EITC; Employment; Labor; Social Issues; Income; Government and Politics; Policy; Problems and Challenges
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Kerr, William R., Reilly Kiernan, and Jordan Bach-Lombardo. "Universal Basic Income, Job Guarantees, or None of the Above?" Harvard Business School Case 819-035, November 2018. (Revised June 2019.)
  • 07 May 2014
  • Video

Maureen Harrington - Making A Difference

  • 22 Dec 2020
  • News

Dove: Maintaining a Brand with Purpose

  • January 2014 (Revised January 2014)
  • Case

Henry Schein: Doing Well by Doing Good?

By: Rebecca Henderson, Raffaella Sadun, Aldo Sesia and Russell Eisenstat

Henry Schein Inc., a distributor of supplies to dentist, physician, and veterinary practices, had sales approaching $9 billion and employed nearly 16,000 people. The company had experienced impressive growth under the leadership of Stanley Bergman and his executive... View Details

Keywords: Leadership Development; Strategy Execution; Performance Management; Corporate Culture; Social Responsibility; Mergers & Acquisitions; Joint Ventures; Partnerships; Health Care Industry; Healthcare Logistics Industry; Competitive Advantage; Strategy; Leadership; Global Strategy; Selection and Staffing; Management Style; Organizational Culture; Corporate Social Responsibility and Impact; Health Industry; Medical Devices and Supplies Industry; China; Europe; United States
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Henderson, Rebecca, Raffaella Sadun, Aldo Sesia, and Russell Eisenstat. "Henry Schein: Doing Well by Doing Good?" Harvard Business School Case 714-450, January 2014. (Revised January 2014.)
  • January 2003 (Revised May 2003)
  • Case

Heineken NV: Workplace HIV/AIDS Programs in Africa (B)

Second in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs (antiretroviral therapy)... View Details
Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa
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Barrett, Diana, and Daniella Ballou. "Heineken NV: Workplace HIV/AIDS Programs in Africa (B)." Harvard Business School Case 303-064, January 2003. (Revised May 2003.)
  • 29 Apr 2015
  • News

Nitin Nohria's Exhilarating Journey

Keywords: Nitin Nohria; career experience; Indian; corporate social responsibility; women in business; diversity; The Harvard Campaign; HBS Campaign; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Nov 2015
  • News

The Payoff of Pay-for-Success

  • Article

Four Things No One Will Tell You About ESG Data

By: Sakis Kotsantonis and George Serafeim
As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Data Analytics; Sustainability; Sustainability Reporting; CSR; Transparency; Investment Management; Socially Responsible Investing; Sustainable Finance; Sustainable Development; Inclusion; Inclusive Growth; Corporate Social Responsibility and Impact; Corporate Accountability; Investment; Management; Climate Change; Corporate Governance; Diversity; Integrated Corporate Reporting
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Kotsantonis, Sakis, and George Serafeim. "Four Things No One Will Tell You About ESG Data." Journal of Applied Corporate Finance 31, no. 2 (Spring 2019): 50–58.
  • 07 Apr 2022
  • Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

Companies donate billions of dollars every year, hoping their generosity will not only help important causes, but also attract socially conscious consumers to their brands. What companies might not realize is that people focus less on the... View Details
Keywords: by Pamela Reynolds
  • 22 Sep 2017
  • News

State Street’s SHE: Investing in Women Leaders

  • 19 Apr 2021
  • News

Trump Wants You to Boycott Coke. His Properties Are Still Serving It

  • April 2025
  • Article

The Fed and the Secular Decline in Interest Rates

By: Sebastian Hillenbrand
In this paper I document a striking fact: a narrow window around Fed meetings fully captures the secular decline in U.S. Treasury yields since 1980. By contrast, yield movements outside this window are transitory and wash out over time. This is surprising because the... View Details
Keywords: United States Treasury; Monetary Policy; Yield Curve; Bonds; Financial Markets; Government Administration; Valuation; Interest Rates; United States
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Hillenbrand, Sebastian. "The Fed and the Secular Decline in Interest Rates." Review of Financial Studies 38, no. 4 (April 2025): 981–1013. (Editor's Choice.)
  • May 2015
  • Teaching Note

Aviva Investors

By: George Serafeim
Keywords: Responsibility; Responsibilities To Society; Sustainability; Sustainability Reporting; Corporate Social Responsibility; Corporate Sustainability; Activist Investors; Investment Management; Investment Strategy; Corporate Accountability; Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Environmental Sustainability; Investment Activism
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Serafeim, George. "Aviva Investors." Harvard Business School Teaching Note 115-058, May 2015.
  • January 2003 (Revised May 2003)
  • Case

Heineken NV: Workplace HIV/AIDS Programs in Africa (A)

This case is the first in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs... View Details
Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa
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Barrett, Diana, and Daniella Ballou. "Heineken NV: Workplace HIV/AIDS Programs in Africa (A)." Harvard Business School Case 303-063, January 2003. (Revised May 2003.)
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