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  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

retailer of these products) to do? It's not clear whether any single producer or distributor can do much to take advantage of the long-tail phenomenon. "This is obviously the key question, and one that many in the entertainment View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • Web

Blending Heritage and Innovation: Lisa Yan (MBA 2025) - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details

    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods
    • March 2015
    • Case

    Unilever: Combatting Global Food Waste

    By: David F. Drake, Janice H. Hammond and Matthew G. Preble
    The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details
    Keywords: Food Waste; Sustainable Business And Innovation; Sustainable Supply Chains; Sustainable Operations; Organization Alignment; Environmental Sustainability; Operations; Supply Chain Management; Growth and Development Strategy; Food; Agribusiness; Strategy; Organizational Change and Adaptation; Beauty and Cosmetics Industry; Consumer Products Industry; Food and Beverage Industry; Forest Products Industry; Manufacturing Industry; Retail Industry; North and Central America; Europe; Asia; Africa; Latin America; India
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    • 2016
    • Book

    Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

    By: John A. Quelch
    The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

    Consumers, Corporations, and Public... View Details
    Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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    • 01 Dec 2023
    • News

    The Imposter Among Us

    thought it was crazy that they bet on me to establish this new capability, all based on the assumption I was a computer expert because I had a Mac computer. (Yes, the first 1984 Mac.) The first retail call was in three weeks, which didn’t... View Details
    Keywords: Business Schools & Computer & Management Training; Educational Services

      David E. Bell

      David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.

      During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details

      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
      • 14 Jan 2014
      • First Look

      First Look: January 14

      physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and codifying best-in-class... View Details
      Keywords: Sean Silverthorne
      • November 2013
      • Case

      Martin Blair

      By: Howard H. Stevenson and Michael J. Roberts
      Martin Blair is a first-time entrepreneur who draws on his experience in the food service industry to develop two different restaurant concepts almost simultaneously. In relating his experiences, he reveals several important concerns of the thoughtful entrepreneur,... View Details
      Keywords: Market Entry and Exit; Franchise Ownership; Growth and Development Strategy; Retail Industry; Retail Industry
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      • 16 Jun 2008
      • Research & Ideas

      Seven Tips for Managing Price Increases

      engineer products and packaging to hit key retail price points. This may mean downsizing package sizes, something the candy industry always does in response to inflation. 4. Use Promotions. If you've always... View Details
      Keywords: by John Quelch
      • Web

      Answering Your Questions About the HBS MBA Application - MBA

      Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
      • Web

      Bridging Science and Business: My Summer Internship at Eli Lilly - MBA

      Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
      • 01 Nov 2017
      • What Do You Think?

      What Are the Real Lessons of the Wells Fargo Case?

      “be skeptical. In this case it was cross-selling retail products.” Outliers in competitive industries raise a red flag, he wrote. A number of causes for the alleged fraudulent behavior at Wells Fargo were... View Details
      Keywords: by James Heskett; Banking
      • Web

      2023 Reunion Presentations - Alumni

      streaming and esports, and more industry consolidation? Drawing on dozens of recent case studies, Professor Elberse walked participants through the likely future of the entertainment industry and outline the... View Details
      • Web

      HBS Veteran Spotlight: Rex Willis (MBA 2024) - MBA

      Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
      • Web

      Top 10 MBA Voices Blogs of 2023 - MBA

      Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
      • January 2012 (Revised September 2015)
      • Case

      Tough Decisions at Marks and Spencer

      By: George Serafeim
      In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health,... View Details
      Keywords: Decision Making; Environmental Sustainability; Corporate Social Responsibility and Impact; Corporate Strategy; Retail Industry
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      • Web

      California - Global

      minute walk from Burlingame Caltrain station . The closest BART stop is Millbrae station which is a 10 minute taxi ride to the CRC. New Research on the Region October 2024 Teaching Material The Semiconductor Industry By: Andy Wu , Steve... View Details
      • October 2020 (Revised March 2021)
      • Supplement

      Migros Turkey: Scaling Online Operations During COVID-19 (C)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details
      Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey
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      • May 1996 (Revised August 2001)
      • Case

      Timberland and Community Involvement

      By: James E. Austin and Jaan Elias
      The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details
      Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry
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