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  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

publishers and retailers to social networks and gaming sites. Job growth on the Internet stands in sharp contrast to the US economy as a whole, which has suffered from high unemployment for years. The report found that the gross domestic... View Details
Keywords: by Dina Gerdeman; Publishing
  • 27 Jun 2024
  • Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details
Keywords: by Ben Rand; Technology
  • 17 Dec 2013
  • First Look

First Look: December 17

Project Complexity and Systems Integration: Constructing the London 2012 Olympics and Paralympics Games By: Davies, Andrew, and Ian Mackenzie Abstract—Our study of the London Olympics 2012 construction programme showed that systems... View Details
Keywords: Carmen Nobel
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

even be adversarial because for every cent that Mobil reduced the price of gasoline to the dealer, to reduce the dealer's cost of goods sold, one cent would be subtracted from Mobil's top line (revenues). This old strategic view put Mobil and its dealers in a zero-sum... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

when several other similar services with big name sponsors such as Google have failed to gain much traction? Apple has a chicken-and-egg game to solve. Consumers won't use the service unless it's in use at a compelling number of stores.... View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • 11 Mar 2001
  • Research & Ideas

Evolving for Success [Part Two]

about all those youthful excesses anymore, like fun and games in the office, and extra food, and casual dress." But that was not what we should learn from the dot-coms. The youthful, fun overlay was just superficial. That wasn't the... View Details
Keywords: by Staff
  • June 2019 (Revised September 2024)
  • Case

Parrot: Navigating the Nascent Drone Industry

By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details
Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Europe; France; Paris
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McDonald, Rory M., Emilie Billaud, and Vincent Dessain. "Parrot: Navigating the Nascent Drone Industry." Harvard Business School Case 619-085, June 2019. (Revised September 2024.)
  • 01 May 2007
  • First Look

First Look: May 1, 2007

ensure the Games will have a lasting positive impact on the city and on Canada. However, a recent event reveals that significant social tensions could negatively effect the event and Vancouver's image across the globe, and Rogers will... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2019
  • What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

Benioff completed a BS in Business Administration from the University of Southern California, paying his way through college with royalties he earned as a teen-age game developer. Nadella studied engineering in India and was awarded an... View Details
Keywords: by James Heskett; Air Transportation; Financial Services
  • 16 Sep 2015
  • Research & Ideas

Can Applied Economics Save Homeless Puppies?

individualized consultations where appropriate. THWARTING THE PUPPY MILLS In addition to being thick, Roth has written that successful marketplaces must be safe, meaning that all parties feel secure enough to make decisions based on their best interest, rather than... View Details
Keywords: by Carmen Nobel; Retail
  • 10 Dec 2012
  • Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

arbitrary contextual factors." The research should prove useful to marketing firms, which often use online quizzes and games to garner detailed demographic information. But the findings also highlight a catch-22 situation for... View Details
Keywords: by Carmen Nobel
  • 11 Jun 2012
  • Research & Ideas

When Business Competition Harms Society

to go to the unethical facility, with the intention of being passed even though they didn't deserve it. You've got this big orphaned market of customers looking for that. So all of a sudden you might become more lenient to try to attract them—until you get caught. For... View Details
Keywords: by Carmen Nobel; Auto
  • 15 May 2006
  • Lessons from the Classroom

Women Find New Path to Work

kind of like "I've been out of this game and I don't know the right way to present myself physically for this." Maybe not everybody feels the need for that, but some do, and we might make that the last session—kind of a fun... View Details
Keywords: by Mallory Stark
  • 07 Feb 2012
  • First Look

First Look: February 7

equal-division agreements. These endogenous framing effects may outweigh any overall social utility effects due to the mere presence of communication. In two studies, we find that non-binding talk about fairness within a three-party, complete-information View Details
Keywords: Sean Silverthorne
  • 22 Jul 2015
  • Research & Ideas

Name Your Price. Really.

Pro-self? Furthermore, Santana borrowed a concept from strategic games and socially interdependent decision-making that divides people based on their "social value orientation" (SVO). When faced with a decision on how to... View Details
Keywords: by Michael Blanding; Consumer Products
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

advertising of marijuana, retail storefronts in Denver, Vail, and other ski towns have become the marketing battleground—featuring attractive sales staff in quality retail spaces in prime locations for foot traffic, all of which drives up the retail price. "The... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 07 Jul 2010
  • First Look

First Look: July 7

changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's... View Details
Keywords: Martha Lagace
  • 21 Oct 2024
  • Research & Ideas

What Happens in Vegas Could Shape the Metaverse

focusing on the desert oasis of Las Vegas. Two researchers turn to Fortnite to quell pandemic boredom Wu and Clough share a few passions outside of scholarship, including the mass-multiplayer game Fortnite, which they began playing... View Details
Keywords: by Scott Nover; Computer; Information Technology
  • 20 Jan 2015
  • First Look

First Look: January 20

following a prosocial norm and self-regulation. We tested 433 children between 6 and 13 years of age in two variations of the Dictator Game (DG). Children were asked what they should or would give in the View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

B.E. Journal of Economic Analysis & Policy 8, no. 1 (July 2008) Abstract We test the robustness of behavior in dictator games by offering allocators the choice to play an unattractive lottery. With this lottery option, mean transfers... View Details
Keywords: Martha Lagace
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