Publications

August 2009 (Revised August 2009)
Case

Swire Beverages: Implementing CSR in China

By: Christopher Marquis, G.A. Donovan and YiKwan Chu

Swire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers... View Details

Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Organizational Design; Business and Stakeholder Relations; Partners and Partnerships; Non-Governmental Organizations; Food and Beverage Industry; China

25 Oct 2021
Video

Africa Research Center Virtual Case Discussion

17 Sep 2024
Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Food & Beverage; Food & Beverage

June 1993 (Revised December 1994)
Case

Milkpak Limited.: International Joint Venture

By: John A. Quelch

Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value-added food products. The company was evaluating the best... View Details

Keywords: Negotiation; Multinational Firms and Management; Joint Ventures; Developing Countries and Economies; Food and Beverage Industry; Pakistan

11 Mar 2008
Working Paper Summaries

Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

Keywords: by Nava Ashraf, Xavier Giné & Dean Karlan; Food & Beverage

Research Summary

General research interests

Effects of marketing actions on food choices, energy intake, and obesity.
Psychophysics of package and portion size perception and preferences.
Mere-measurement and self-generated validity effects in survey research.
Attention and choice... View Details

July 2019
Article

Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies: Reply to Wilson and Stolarz-Fantino (2018)

By: Leslie John, Grant E. Donnelly and Christina A. Roberto

In their commentary, Wilson & Stolarz-Fantino argue that specific design features of our research mean that it cannot have policy implications and that researchers “need to consider profit maximization in menu design or studies are likely to suggest ill-informed... View Details

Keywords: Policy Implementation; Food; Governing Rules, Regulations, and Reforms; Policy

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Read Now

25 Apr 2014
Video

Andrea Chermayeff - Making A Difference

16 Oct 2012
First Look

First Look: October 16

differences in healthy food purchases, a simple color-coded labeling and choice architecture intervention improved food and View Details

Keywords: Sean Silverthorne

15 Nov 2018
News

Good ‘Food Citizens’: Why Collaboration Is Key to Feeding the World

28 Nov 2017
News

The no-excuses way to manage healthcare growth

July 1986 (Revised August 1986)
Case

Frito-Lay, Inc.: Funding for Information Systems

Frito-Lay, Inc., a large snack foods company, has adopted a new method for allocating information systems resources. The method and its rationale are described in detail, along with user reactions. The new scheme is simple, but is it an improvement? Will it be... View Details

Keywords: Resource Allocation; Information Technology; Food and Beverage Industry; Food and Beverage Industry

Find at Harvard

18 Nov 2019
News

Robin Hood Army enters Harvard classroom

01 May 2020
Blog Post

5 Reasons to Join a Club at HBS

potential cold calls, and understanding campus food options can feel overwhelming. Having the option to join a club that mirrors any facet of who you are helps greatly in the transition to life as an MBA... View Details

November 1999
Case

SUPERVALU, Inc.: Professional Development Program

By: Francis Aguilar

SUPERVALU examines the creation and implementation of a training program for attracting and retaining college graduates for the nation's largest wholesale food distribution company. It addresses: 1) program design and 2) the management of the design effort and program... View Details

Keywords: Selection and Staffing; Recruitment; Retention; Training; Organizational Culture; Design; Business or Company Management; Higher Education; Programs; Food and Beverage Industry; Food and Beverage Industry

November 1999 (Revised November 2003)
Case

Fresh Connections

Mary Alice McKenzie is facing numerous issues in growing her Vermont-based fresh-prepared foods business. She must address immediate operational problems--such as bottlenecks and capital equipment decisions--as well as decide on a long-term strategic position. This... View Details

Keywords: Business or Company Management; Production; Food and Beverage Industry; Vermont