Publications

November 2012
Case

Sugar Bowl

By: Richard G. Hamermesh and Alisa Zalosh

Shelby Givens, a recent business school graduate, returned home to Raleigh, North Carolina, to help rescue her family's ailing and outdated bowling alley, Westlake Lanes. Although she cut costs and addressed inefficiencies, moving the business from near-bankruptcy to... View Details

Keywords: Family Business; Entrepreneurship; Operations; Performance; Business Strategy; Corporate Finance; Entertainment and Recreation Industry; Raleigh

October 2011 (Revised May 2015)
Case

The American Repertory Theater

By: Rohit Deshpande, Allen S. Grossman and Ryan Johnson

When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theatergoers by... View Details

Keywords: Advertising Campaigns; Arts; Business Model; Leading Change; Media; Organizational Change and Adaptation; Nonprofit Organizations; Competitive Strategy; Entertainment and Recreation Industry; North and Central America

August 1990 (Revised May 1993)
Teaching Note

Hanson Ski Products, Teaching Note

By: William J. Bruns Jr.

Teaching Note for (9-187-038). View Details

Keywords: Entertainment and Recreation Industry

June 2008
Case

Threadless: The Business of Community (Instructor's Version)

By: Karim R. Lakhani and Zahra Kanji

The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next... View Details

Keywords: Debates; Decisions; Strategic Planning; Society; Entertainment and Recreation Industry

April 2008
Teaching Note

Oprah! (TN)

By: William W. George

Teaching Note for [405087]. View Details

Keywords: Entertainment and Recreation Industry

January 2008
Teaching Note

TiVo 2007: DVRs and Beyond (TN)

By: David B. Yoffie and Michael Slind

Teaching Note for [708401]. View Details

Keywords: Entertainment and Recreation Industry; United States

June 2006
Teaching Note

Process Control at Polaroid (A) (TN)

By: H. Kent Bowen and Steven C. Wheelwright

Teaching Note to 693047. View Details

Keywords: Entertainment and Recreation Industry

November 2005
Supplement

Playgrounds and Performance: Results Management at KaBOOM! (C)

By: Herman B. Leonard, Marc J. Epstein and Laura Winig

Keywords: Performance; Entertainment and Recreation Industry

December 2004 (Revised October 2005)
Case

Hasbro Games -- POX (A)

By: David B. Godes and Elie Ofek

Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path... View Details

Keywords: Risk and Uncertainty; Cost vs Benefits; Marketing Strategy; Advertising Campaigns; Product Launch; Innovation and Invention; Entertainment and Recreation Industry

November 2004 (Revised October 2005)
Supplement

Leading the Josie Esquivel Franchise (B)

By: Boris Groysberg and Laura Morgan Roberts

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry

October 2003 (Revised December 2003)
Case

Strategic Inflection: TiVo in 2003 (B)

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry

August 2003 (Revised November 2005)
Teaching Note

Electronic Arts Introduces The Sims Online (TN)

By: Youngme E. Moon

Teaching Note for (9-503-008). View Details

Keywords: Entertainment and Recreation Industry

July 1997
Case

Walt Disney's Dennis Hightower: Weaving Together the European Operations

By: Ashish Nanda

The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the... View Details

Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Entertainment and Recreation Industry; Middle East; Europe

October 1989
Case

Dennis Hightower and the Walt Disney Co. in Europe

Describes the initial entry challenges faced by Dennis Hightower after being assigned the task to revitalize and reposition Walt Disney Co. of Europe in preparation for 1992. Allows students to consider the challenges of cultural heterogeneity, Disney traditions, and... View Details

Keywords: Organizational Change and Adaptation; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; Europe

July 1994 (Revised January 1997)
Case

Steamboat Ski & Resort Corporation

By: Jeffrey F. Rayport

The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details

Keywords: Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado

May 1994 (Revised September 1994)
Case

STAR TV (A)

By: Michael Y. Yoshino and J. Peter Williamson

Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO.... View Details

Keywords: Joint Ventures; Decisions; Product Launch; Service Delivery; Adaptation; Entertainment and Recreation Industry; Asia; Europe; United States