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Publications

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  • April 2004 (Revised June 2004)
  • Teaching Note

Starbucks: Delivering Customer Service (TN)

By: Youngme E. Moon and John A. Quelch
Teaching Note to (9-504-016). View Details
Keywords: Customer Relationship Management; Food and Beverage Industry
Related
  • May 1991 (Revised July 1992)
  • Teaching Note

Amalgamated Aluminum Alloy Division, Teaching Note

By: Benson P. Shapiro and John A. Quelch
Keywords: Mining Industry
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  • March 2005
  • Article

Outsourcing Marketing

By: Gail J. McGovern and John A. Quelch
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  • December 2003
  • Article

Profit Globally, Give Globally

By: John A. Quelch and V. Kasturi Rangan
Keywords: Profit; Global Range; Philanthropy and Charitable Giving
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  • June 1981
  • Article

Communications Strategy for the Nation-State

By: R. S. Tedlow and John A. Quelch
Keywords: Communication
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  • April 2020
  • Teaching Note

Promoting Land and Nature Jerky (Brief Case)

By: John A. Quelch and Katherine B. Hartman
Teaching Note for HBS No. 920-563. View Details
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  • May 2019
  • Supplement

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Katherine B. Hartman
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  • May 2019
  • Supplement

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Students (Brief Case)

By: John A. Quelch and Katherine B. Hartman
Related
  • 2016
  • Book

Building a Culture of Health: A New Imperative for Business

By: John A. Quelch and Emily C. Boudreau
This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four... View Details
Keywords: Social Marketing; Corporate Social Responsibility and Impact; Health
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  • October 2008
  • Article

Can China Manage Its Image?

By: John A. Quelch and Katherine E. Jocz
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  • December 2004
  • Article

Politics Meets Marketing In America's Presidential Race

By: John A. Quelch and Katherine E. Jocz
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  • June 2016
  • Case

Building a Culture of Health

By: John A. Quelch and Emily C. Boudreau
Keywords: Health ＆ Wellness; Strategy; Health; Culture
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  • January 2014 (Revised February 2014)
  • Teaching Note

Rana Plaza: Workplace Safety In Bangladesh (A) and (B)

By: John A. Quelch and Margaret L. Rodriguez
On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,... View Details
Keywords: Safety; Multinational Firms and Management; Labor Unions; Business and Stakeholder Relations; Working Conditions; Corporate Accountability; Crisis Management; Manufacturing Industry; Apparel and Accessories Industry; Bangladesh
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  • 2012
  • Book

All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World

By: John A. Quelch and Katherine E. Jocz
Keywords: Marketing Planning; Location Strategies; Geographic Location; Marketing; Global Strategy
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  • May 2010
  • Supplement

Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Lisa D. Donovan
Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Analysis; Product Launch
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  • May 2000
  • Teaching Note

AT&T USADirect In-Language Service: India TN

By: John A. Quelch and V. Kasturi Rangan
Teaching Note for (9-596-013). View Details
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  • Article

Does the Customer Come First in Your Boardroom?

By: John A. Quelch and Gail J. McGovern
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  • 1997
  • Article

Business-to-Business Market Making on the Internet

By: Lisa R. Klein and John A. Quelch
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  • Article

Pharmaceutical Marketing Practices in the Third World

By: N. Craig Smith and John A. Quelch
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  • autumn 2003
  • Article

Rediscover Your Customers

By: John A. Quelch and Gail J. McGovern
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