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  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

the design choices that might mitigate these biases,” according to the paper. Acquisitions, exclusive deals, and strategy. Economists draw on economic theory and empirical methods to value exclusive deals in gaming platforms; analyze... View Details
Keywords: by Roberta Holland; Technology; Education
  • 10 Sep 2001
  • Research & Ideas

The Negotiator’s Secret: More Than Merely Effective

researchers gave a large group of executives financial and industry information about one company negotiating to acquire another. The executive subjects were randomly assigned to the negotiating roles of buyer or seller; the information... View Details
Keywords: by James K. Sebenius
  • August 2024 (Revised January 2025)
  • Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta
The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details
Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Case 525-006, August 2024. (Revised January 2025.)
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

composition as a key but largely endogenous part of development, while structural economies conceptualizes it as a fundamental driver. Competitiveness policy is about leveraging existing clusters as a platform for upgrading microeconomic fundamentals, where structural... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

able to analyze the dataset to form views of how the security prices are likely to evolve relative to each other. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208118 Finding Information for Industry... View Details
Keywords: Martha Lagace
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

Finally, we overcome the computational burden of solving games of complete information with multiple equilibria by utilizing the GPGPU technology, using multiple processing cores in a graphics processing unit to noticeably increase... View Details
Keywords: Sean Silverthorne
  • 14 Apr 2003
  • Research & Ideas

Andy Grove on the Confident Leader

its trek through that? Grove: Our last-generation growth has been fueled by a fairly major structural transformation of the computing industry from mainframe, centralized computing to distributed computing, PCs. And that defined the... View Details
Keywords: by Walter Kiechel; Technology
  • September 2024
  • Case

Barbie: Reviving a Cultural Icon at Mattel (Abridged)

By: Elie Ofek, Ryann Noe and Sarah Mehta
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
  • May 2016 (Revised April 2019)
  • Case

Legendary Entertainment: Moneyball for Motion Pictures

By: John A. Deighton and Leora Kornfeld
Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details
Keywords: "Marketing Analytics"; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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Deighton, John A., and Leora Kornfeld. "Legendary Entertainment: Moneyball for Motion Pictures." Harvard Business School Case 516-117, May 2016. (Revised April 2019.)
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

Barry Abstract—Many markets, including the markets for IPOs and debt issuances, are syndicated, in that a bidder who wins a contract will often invite competitors to join a syndicate that will fulfill the contract. We model syndicated markets as a repeated extensive... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2004
  • Research & Ideas

Secret to Success: Go for “Just Enough”

It's also true for some of the most admired in business. Here's a familiar success pattern that should give pause, but instead seems to shed all possibility of providing "sticky" lessons: After a meteoric rise in his company's earnings during the boom, a... View Details
Keywords: by Laura Nash & Howard Stevenson
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

students, and achieve top-quality research. Publisher Link: http://www.amazon.com/Building-World-Class-Universities-Asia/dp/1453707778 The Fund Industry: How Your Money Is Managed Authors:Robert Pozen and Theresa Hamacher Publication:John Wiley & Sons, forthcoming... View Details
Keywords: Sean Silverthorne
  • 28 May 2013
  • First Look

First Look: May 28

decide whether now is the time to sell his firm's investment in Tri-Northern Distribution. Brazos, a middle-market leveraged buyout group, created the company two years earlier through the acquisition of two electronic security distribution companies: Tri-Ed... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2012
  • First Look

First Look: July 31

successful agreement. Following Robert Putnam's (1988) two-level games schema, I characterize such "behind the table," or "Level II," barriers more broadly, offer several innovative examples of how each side can help... View Details
Keywords: Carmen Nobel
  • 14 Jan 2015
  • Research & Ideas

Thriving in the Turbulence of Emerging Markets

in India. During the 1990s, she recalled, "we had coalition governments, no stability in politics, high inflation and a high interest rate environment." In 2001, she added, "the entire banking system collapsed." Yet these were exactly the years when the Sabancı Group,... View Details
Keywords: by Geoffrey Jones; Manufacturing; Auto
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

in the advertising business. It worked for everyone. We all acquired a slight accent at that time.” A: India got its independence in 1947, and even in the 1960s the country was still very heavily influenced by the British Raj. I learned in the interview that the people... View Details
Keywords: by Sean Silverthorne; Advertising
  • 03 Feb 2016
  • Research & Ideas

The State of Customer Service Leadership

seminar venues in France; and the Vanguard Group, which specializes in investment management in the United States. Breakthrough service providers are changing the rules of the game for entire industries... View Details
Keywords: by Jim Aisner; Retail
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

emphasize and vice versa, an effect we label compensatory fit. We illustrate the concept of compensatory fit by drawing upon qualitative data from a re-organization at Cisco Systems. We also derive formal boundary conditions for compensatory fit using a simple View Details
Keywords: Martha Lagace
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

country-level factors that limit firms' use of selective disclosure by intensifying scrutiny on them and by diffusing global norms to their headquarters countries. We test our hypotheses using a novel panel dataset of 4,750 public companies across many View Details
Keywords: Carmen Nobel
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