Publications

November 1999 (Revised May 2001)
Case

AGENCY.COM (A): Launching an Interactive Service Agency

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details

Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Information Technology Industry; Information Technology Industry

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

because we wanted it to be perfect. The reality is a startup isn’t about perfection on the first try. When we launched our first product we were hawks––watching and waiting for any feedback we could get. Hearing what consumers had to say... View Details

July 2023
Case

Honeycomb

By: Jeffrey J. Bussgang and Kumba Sennaar

Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and... View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Customer Focus and Relationships; Age; Brands and Branding; Technology Industry; United States

December 1996 (Revised June 1998)
Case

Midnight Networks, Inc.

By: H. Kent Bowen and Marilyn Matis

Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts

13 Jun 2017
Blog Post

What is the MS/MBA: Engineering Sciences Program? A Q&A with Professor Tom Eisenmann

applicants? “For someone who aspires to launch a startup but is still searching for a concept, graduate school is a terrific place to test ideas, acquire necessary knowledge and skills, and build a professional network. Launching a View Details

01 Mar 2005
News

Online Job Bank Debuts

SULLIVAN: “Searches can be made by industry, function, location, salary, and several other variables.” Building on the traditional strengths and advantages of alumni networking, a newly launched online Alumni Job Bank has upgraded the informal network into a powerful... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

27 Jul 2023
Blog Post

Buy Big, Sell Small

ApnaKlub—which leases warehouse space and trucks—sources the requested products from brand-name manufacturers and distributes them to the wholesalers, who deliver within a reliable time frame. “We leverage technology to bring our... View Details

01 Dec 2020
News

Two Truths and a Lie About 5G

Here, alumni and faculty experts weigh in on some of the assumptions about a hyper-connected world. The upgrade to 5G will be revolutionary for consumers. The arrival of 3G, which delivered the iPhone to the world and made it mainstream, was the stuff of real View Details

Keywords: Jen McFarland Flint

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Technology Industry; Technology Industry; United States; Massachusetts