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  • 27 Mar 2025
  • Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details
  • March 7, 2024
  • Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details
Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding
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  • 25 Aug 2022
  • News

Harnessing the Tools of the Digital Age

It wasn’t necessary to understand the technology that powered the company’s washing machines, turbines, or jet engines. “But executives now need to understand the technologies behind their products and think... View Details
Keywords: April White
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

equilibria, and reduce the severity of the coordination problem faced by users. Download the paper: http://www.hbs.edu/research/pdf/11-030.pdf The Intensive Margin of Technology Adoption Authors:Diego Comin... View Details
Keywords: Sean Silverthorne
  • 2024
  • Working Paper

The New Digital Divide

By: Mayana Pereira, Shane Greenstein, Raffaella Sadun, Prasanna Tambe, Lucia Ronchi Darre, Tammy Glazer, Allen Kim, Rahul Dodhia and Juan Lavista Ferres
We build and analyze new metrics of digital usage that leverage telemetry data collected by Microsoft during operating system updates across forty million Windows devices in U.S. households. These measures of US household digital usage are much more comprehensive than... View Details
Keywords: Mathematical Methods; Measurement and Metrics; Geographic Location; Behavior; Technology Adoption; Demographics
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  • August 2014
  • Case

Four Products: Predicting Diffusion (2014)

By: John Gourville
An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket. These four products form the basis to assess the drivers of new product adoption. In... View Details
Keywords: Product Diffusion; Innovation and Invention; Product Launch; Marketing; Demand and Consumers; Technology Adoption
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  • 24 Apr 2014
  • News

Balancing business goals and social benefits

Ravi Venkatesan (MBA 1992), former chairman of Microsoft India, talks about the social and business benefits of teaching more than 3 million children to use computers. (Published April 2014) View Details
  • 07 Dec 2016
  • HBS Case

Why Millennials Flock to Fintech for Personal Investing

through direct ads or referrals by early adopters who post about their services. “Their way to capture clients is through viral acquisition,” says Viceira. Lastly, fintech firms save costs by outsourcing money management expertise to... View Details
Keywords: by Michael Blanding; Financial Services
  • 01 Jun 2009
  • News

Bright Future for Green Business

panelists were collectively bullish on solar energy, electric drive technology that powers hybrid and electric cars, and biofuels (including ethanol). By contrast, they were cautiously optimistic about clean coal, nuclear power, and... View Details
Keywords: Sarah Auerbach; Administration of Environmental Quality Programs; Government; Management, Scientific, and Technical Consulting Services; Professional Services; Utilities
  • August 10, 2019
  • Editorial

E-Commerce Promised the World. Are We Happy With Our Purchase?

By: Louis Hyman and Kwelina Thompson
It has been 25 years since the first online transaction, but we are still struggling with the balance between convenience and security. View Details
Keywords: Technological Innovation; Technology Adoption; E-commerce; Consumer Behavior; Internet and the Web
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  • 2024
  • Working Paper

Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations

By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein
How prevalent are severe software vulnerabilities, how fast do software users respond to the availability of secure versions, and what determines the variance in the installation distribution? Using the largest dataset ever assembled on user updates, tracking server... View Details
Keywords: Cybersecurity; Applications and Software; Technology Adoption; Consumer Behavior
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  • 03 Jun 2021
  • News

Lessons on Resilience for Small and Midsize Businesses

  • 01 Mar 2019
  • News

Ask the Expert: Auto Pilot

When Mayfield Fund Managing Director Raj Kapoor (MBA 1996), the cofounder and former CEO of Snapfish and fitmob, joined Lyft as chief strategy officer in 2016, he was intent on finding ways to reduce human impact on climate change. The solution turned out to be so... View Details
Keywords: Jen McFarland Flint; Motor Vehicle and Parts Dealers; Retail Trade
  • April 2018
  • Teaching Note

Formlabs: Selling a New 3D Printer

By: Frank Cespedes
Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Technology Industry; Technology Industry; United States; Massachusetts; Europe; Asia
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  • October 2023
  • Case

CornerUp: Digitizing the Corner Store

By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva
In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details
Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States
Related
  • 08 Aug 2023
  • Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

With more data available than ever before, why would any executive gamble on a hunch—especially for decisions that involve their own employees? An emerging field that uses data to study human behavior at work, “people analytics” is beginning to transform the workplace... View Details
Keywords: by Ben Rand
  • 01 Mar 2006
  • News

Faculty Research Online

Time Pressure and Creativity: Why Time Is Not on Your Side Even as time pressures increase in corporate life, the need for creative thinking has never been greater, says Professor Teresa Amabile in this Q&A. IPR: Protecting Your View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Apr 2002
  • News

Student Conferences Spark Discussion, Promote Interaction

discuss areas of interest ranging from opportunities in Asian markets, to managing work/life balance, to the impact of wireless technology on business strategy, to the achievements of African Americans in business. Highlights of some of... View Details
Keywords: H Naylor Fitzhugh; Colleges, Universities, and Professional Schools; Educational Services
  • 21 Nov 2017
  • News

Alumni Peer into the Future of Energy

displace traditional hydrocarbons as the primary source for energy, particularly for large scale transportation, for at least the next 10 to 15 years. We think, and I personally believe, that traditional demand for hydrocarbons will continue to grow, even as View Details
Keywords: Margie Kelley; solar power; wind power
  • 14 Aug 2019
  • Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

consistently factored into service design. Going Digital: Implications for Firm Value and PerformanceThis study of the economic performance of nontech firms adopting new digital technologies finds a... View Details
Keywords: by Sean Silverthorne