Filter Results:
(1,450)
Show Results For
- All HBS Web
(1,450)
- People (3)
- News (239)
- Research (1,000)
- Events (8)
- Multimedia (4)
- Faculty Publications (444)
Show Results For
- All HBS Web
(1,450)
- People (3)
- News (239)
- Research (1,000)
- Events (8)
- Multimedia (4)
- Faculty Publications (444)
- 25 Jul 2016
- Blog Post
Advice on Switching Careers While at HBS
merchandiser did or how to execute a strong digital marketing campaign. “Why would anyone already in retail even talk to me?” I wondered. The good news is there are a multitude of ways to get familiar with your desired industry here at... View Details
- 03 Jan 2007
- First Look
First Look: January 3, 2007
management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales capabilities on its own? Who is the View Details
Keywords: Sean Silverthorne
- Web
Field Course: Foundry AI Lab - Course Catalog
underrepresented minorities, women, and founders in emerging markets or U.S. cities that aren’t startup hubs. Foundry will feature: 1) modular content – video rich and practical – providing comprehensive coverage of the concepts and... View Details
- 06 Feb 2006
- What Do You Think?
Should CEOs of Public Companies Offer Earnings Guidance?
amounts of internal energy go to 'making the quarter return' rather than serving the customer and building the future. Why did quarter returns develop in the first place?" Bill Hubbell added, "The market has many mechanisms to... View Details
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
military, market research). A host of additional marketing decisions need to be made (pricing, channels, bundling a demo game). The case allows students to grapple with the issues of selecting a View Details
Keywords: Martha Lagace
- 15 Nov 2001
- Research & Ideas
Five Questions for Paul Gompers and Josh Lerner
spurred cultural, economic, and regulatory changes that make continuing venture capital success in these markets likely. Q: Who is your target audience—who can benefit by reading The Money of Invention and... View Details
- Web
Business Solutions for the Global Poor - Course Catalog
should abstain; we will also discuss the role of government. Target Audience This is a General Management course offered jointly with the Marketing Unit because of its focus on poor customers. The course is... View Details
- 01 Mar 2018
- News
Case Study: On the Record
Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte Global forecast, selling an... View Details
Keywords: April White
- 03 Jun 2008
- First Look
First Look: June 3, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608081 Blogging at BzzAgent Harvard Business School Case 508-102 BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to... View Details
Keywords: Martha Lagace
- 29 May 2013
- Blog Post
Four Weeks on the Road with MBAs Across America
business, Made Collection. We helped the Collection refine their target audience and customer acquisition strategy, and Mike and Hicham managed to fit in a jam session with some of their resident musicians, too! We also explored Boulder’s... View Details
Keywords: Entrepreneurship
- 22 Sep 2020
- Research & Ideas
Recessions Push Some Entrepreneurs to Launch Too Soon
paper was published in 2019. "We find that startups founded by individuals most sensitive to labor market conditions display lower financial and innovative performance than startups founded by entrepreneurs who are less... View Details
Keywords: by Sean Silverthorne
- Profile
Patrick Akl
careers.” Variety of practical experiences In his FIELD 2 international immersion, Patrick once again went somewhere new to him, China, where he and his colleagues helped a shoe manufacturer prepare its first marketing strategy View Details
- 01 Dec 2016
- News
The Future of Books
Traditionally, publishing has been a business-to-business industry, selling books to retailers. At Penguin Random House, our greatest priority now is marketing our books directly to readers and getting to know their habits and... View Details
- 08 Dec 2015
- First Look
December 8, 2015
market failures that may arise. We explore these challenges and suggest an updated regulatory framework that is sufficiently flexible to allow software platforms to operate and deliver their benefits, while ensuring that service... View Details
Keywords: Sean Silverthorne
- 25 Jan 2016
- News
Helping Young African Managers Find Their Way Home
the school was,” he recalls. “They were all going after the same target audience, the same speakers, the same sponsors. It just wasn’t very efficient. So I thought, Why don’t we put something together that’s agnostic of which school you... View Details
Keywords: Constantine von Hoffman
- 01 Sep 2020
- News
Road Work
small-business loan market was being mispriced and underserved,” says Sean, who serves as CEO (Kenny is COO). It’s an assumption that required finding early stage funding partners willing to take the risk necessary to validate the... View Details
- 01 Aug 2016
- Research & Ideas
Retail Execs Underplay Current Performance to Investors--but Why?
of their biggest research challenges was how to determine whether a manager’s guidance was on target or misleading. They did so by constructing their own estimates of how a company was doing in real time by using data collected from a... View Details
- 01 Apr 2002
- News
HBS Alumni Association Board of Directors: President's Report
electronic newsletter for alumni as well as to revamp the Web site, a project that has already begun. Finally, the committee has offered critical feedback in the area of targeted marketing that will help the... View Details
- 03 Apr 2006
- Research & Ideas
The Competitive Advantage of Global Finance
world. What does the book add to the literature that you felt was lacking? Mihir Desai: Recent waves of globalization have had several distinct effects on firms that have not been addressed by many academics. First, rapidly integrating View Details
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
disciplined firms are at the market and segment levels if the same focus and precision don't exist in customer choice.— Narakesari Narayandas Accomplishing this requires finely tuned approaches that target... View Details
Keywords: by Peter K. Jacobs