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Show Results For
- All HBS Web
(1,459)
- People (3)
- News (235)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (463)
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Lemmens and Sunil Gupta provides a novel method for determining which customers to target in order to maximize the profit of a retention campaign. The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone View Details
Keywords: by Staff
- Web
Black Business Leaders and Entrepreneurship | Baker Library
potential target customers including jobs and occupations, educational attainment, employment status, school enrollment, health, housing, and more. Suggested Resources United States Census Bureau Demographic characteristics, total... View Details
- 03 Mar 2014
- Blog Post
Align Your Social Media and Recruiting Strategies
who recruit at Harvard Business School, we are often asked how to align a social media and recruiting strategy. Here are 7 guidelines we’ve compiled to help organizations successfully leverage social media within their hiring strategy. Know Your AudienceAre you View Details
- 01 Jun 1997
- News
MBA Program:Rapid Innovation in '96
we want to convey." Marketing efforts will include creating new publications targeted at specific audiences, as well as sending HBS representatives to colleges and universities to discuss business-education... View Details
- 01 Dec 2006
- News
Over 50 and Job Hunting?
improving market share, for example, might target a company where sales have been stagnant for a couple of quarters. Demonstrated profitability is a key competitive asset for older MBAs. “You may be looking... View Details
- 30 May 2000
- Lessons from the Classroom
Entrepreneurship’s Wild Ride
targets of opportunity, and sometimes just cut and run when the odds are overwhelming. The ballistic missile is carefully aimed to arrive on target; it's going to follow that course even with a Scud missile approaching. The fourth... View Details
Keywords: by William Mahoney
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
high-value innovation that was conceptually and strategically right for us." An initiative launched by Lafley calls upon P&G to find half of its new products outside its walls, up from 20 percent four years ago and about 35 percent today. Lafley has also pushed for... View Details
- 15 Sep 2009
- First Look
First Look: September 15
more: http://www.blackwellreference.com/public/tocnode?id=g9780631215066_chunk_g978063121506624 Peer-to-Peer File Sharing and the Market for Digital Information Goods Authors:Ramon Casadesus-Masanell and Andres Hervas-Drane... View Details
Keywords: Martha Lagace
- 01 Dec 2009
- News
Robert Goodwin
marketing, five days from your head IT person, and so on. Why is this approach an advantage? Three reasons: First, the organizations we partner with get more diverse expertise targeted at their specific needs. Second, for individual... View Details
- 15 Apr 2014
- First Look
First Look: April 15
we construct and analyze a new dataset that covers U.S. private equity transactions from 1980 to 2005. We track 3,200 target firms and their 150,000 establishments before and after acquisition, comparing outcomes to controls similar in... View Details
Keywords: Sean Silverthorne
- 09 Aug 2016
- First Look
August 9, 2016
economic activity? This paper exploits the federal preemption of national banks in 2004 from local laws against predatory lending to gauge the effect of the supply of credit on the real economy. Specifically, we exploit the heterogeneity in the View Details
Keywords: Sean Silverthorne
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
business by focusing on the small- and mid-sized market across all industries. The question is how to get there. Slang.ai is currently serving clients in three verticals (restaurants and hospitality, ecommerce, and brick-and-mortar retail... View Details
- 26 Jan 2021
- Research & Ideas
A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
monthly payment, according to the Federal Reserve. For people struggling to chip away at high balances, targeting specific items on their credit card bills can provide much-needed control and encouragement. “Instead of a list of purchases... View Details
- 15 Jan 2025
- Blog Post
Building Bridges to Sustainable Infrastructure with Allied Climate Partners
The summer between my first year and second year at HBS, I joined Allied Climate Partners (ACP) as a Summer Associate in New York. ACP, a philanthropy-backed investment firm, dedicates itself to catalyzing climate-related infrastructure projects in emerging View Details
Keywords: All Industries
- 28 Jul 2014
- Blog Post
Mid-summer Update
marketing plan that I’m working on at Beckman Coulter Genomics. On the first day of presentations, I was at the edge of my seat not because of the content, as engaging as it was, but because I couldn’t wait to start reviewing survey... View Details
Keywords: Manufacturing
- Web
Business at the Base of the Pyramid - Course Catalog
markets. But why do some businesses at the base of the pyramid succeed while others fail? The course examines the opportunities and the challenges of the base of the pyramid markets and seeks to identify the key factors behind commercial... View Details
- 01 Mar 2004
- News
Toy Story
one was surprised. On the retail side, the large discount chains — WalMart and Target in particular — had steadily taken market share from specialty toy stores, in some cases using toys as a loss leader to... View Details
- 04 Sep 2019
- News
Case Study: Up in the Air
role of your suppliers’ resources? End users are paranoid about being left with customized code that they are highly dependent upon and no one to turn to if that supplier somehow disappears or goes out of business. Credibility is imperative here. As you View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details
- Web
Institutions, Macroeconomics, and the Global Economy - Course Catalog
globalization entails. All managers now face a business environment where international, macroeconomic, and political phenomena matter. Understanding the genesis of financial and currency crises, stock market booms and busts, social and... View Details