Publications

Web

Native American Heritage Month | Baker Library

Bureau's My Tribal Area data tool to view job and economic data on American Indian and Alaska Native tribal areas by state. Use Statista's "Consumer Insights" tool to unpack consumer attitudes and behavior for American Indians and Alaskan Natives. Research US-based... View Details

04 Sep 2019
News

Putting the Game Within Reach

Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is finding its way from the burgeoning... View Details

27 Apr 2017
News

Fellowship Fuels a Passion for a Career in Aviation

fellowship for students from emerging markets interested in careers in infrastructure- or property-related sectors. His second act also includes serving as a senior advisor to Global Infrastructure Partners, a private equity investor in... View Details

January 2011
Teaching Note

Online Pet Supply Retailing (TN)

By: Tom Nicholas

Teaching Note for 809-117. View Details

Keywords: Economic Growth; Internet and the Web; Business Startups; Failure; Information Technology; Market Entry and Exit; Decisions; Retail Industry; United States

February 2000 (Revised May 2001)
Case

BET.com

By: Thomas R. Eisenmann and Pauline M Fischer

Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details

Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States

Web

Scaling Technology Ventures - Course Catalog

Students will learn how leadership teams address the challenges and opportunities ventures face after achieving product-market fit – and how to activate and manage exponential growth. The course reflects the recent shift in market... View Details

August 2001 (Revised May 2002)
Case

Worldzap

By: Rohit Deshpande, Carin-Isabel Knoop, Suma Raju and David Kiron

In February 2001, the CEO of a new technology start-up had to decide how to present his firm's value proposition to future clients, customers, and business partners. The technology allowed distribution of full-motion video clips of sports highlights to "third... View Details

Keywords: Business Startups; Information Technology; Marketing Strategy; Distribution; Technology Adoption; Forecasting and Prediction; Value Creation; Information Technology Industry; Sports Industry; Europe

Profile

Sheila Lirio Marcelo

raised more than $110 million in private venture funding, Care.com used its cash on marketing and acquired four companies in an effort to expand and grow, prior to going public in January 2014. The challenges are many for the tireless... View Details

15 Feb 2000
Research & Ideas

The Right Connections

that whom you know can be just as important as what you know when trying to offset the uncertainty inherent in backing a high-risk startup in an initial public offering (IPO). "Our work suggests that the functional backgrounds or... View Details

Keywords: by Judith A. Ross

October 2016 (Revised November 2016)
Case

Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull

The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details