Social Engagement - Publications - Faculty & Research

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

gatherings for social purposes, and the eventual opening up and recovery of the world economy. About the Authors Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business School. Ofer Mintz is Senior Lecturer and... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

30 Jun 2003
Research & Ideas

Are You Supporting Your B Players?

it's an uphill battle. Once someone is perceived as a star, I'm telling you, the load is lighter," he said. Hiring and socializing people so that they stay is something that takes practice. Organizations such as Southwest Airlines,... View Details

Keywords: by Martha Lagace

04 May 2010
First Look

First Look: May 4

most rigorous extant methodologies for detecting "tunneling," or efforts by firms' controlling owner managers to take money for themselves at the expense of minority shareholders. We find that, in contrast to prior views, Indian business groups are not, on... View Details

Keywords: Martha Lagace

Web

Online Business Courses for Organizations | HBS Online

Track employees' progress Contact a representative today to learn more about our pricing structure and how to get started. Contact Us What Makes Our Courses Unique? HBS Online offers a unique and highly engaging way to learn vital... View Details

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

again. Apple competes at the top of the value stick by raising customer willingness- to-pay (WTP). Companies that offer exceptionally engaging work create value by lowering willingness-to- sell (WTS) (see figure 1). [div... View Details

Keywords: by Danielle Kost

Web

John H. McArthur | About

trajectory.” McArthur is credited with building the faculty through the recruitment and promotion of outstanding faculty members, strengthening research, enhancing Executive Education, and launching important initiatives in ethics and View Details

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

exports provide positive externalities and thus should be encouraged by government, the policy question is how to do so most effectively. One large body of thinking is devoted to identifying general barriers to exports that reduce trade below its View Details

Keywords: by Christian Ketels

06 Jun 2008
What Do You Think?

Why Don’t Managers Think Deeply?

possibility that " managers are not trained for it." Dianne Jacobs cited the possibility that persisting assumptions borne out of success serve as "roadblocks to act on needed change" (proposed by those who engage in... View Details

Keywords: by Jim Heskett

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before,... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

Web

Team - Institute For Strategy And Competitiveness

by Professor Michael E. Porter and is based in the Institute for Strategy and Competitiveness at Harvard Business School. Faculty and staff engaged in research and education in value based health care form the core team at HBS. In... View Details

04 Mar 2020
Research & Ideas

How Schmoozing with the Boss Helps Men Get Promoted

The old boys’ club is alive and well in the workforce, as male employees regularly schmooze with their male bosses during coffee breaks, after-work drinks, and golf outings. All this socializing gives men a huge career advantage over... View Details

Keywords: by Dina Gerdeman

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

12 Mar 2013
First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details

Keywords: Sean Silverthorne

Article

Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial

By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman

Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are... View Details

Keywords: Physical Activity; Financial Incentives; Motivation and Incentives; Money

Citation

Find at Harvard

Read Now

13 May 2019
Blog Post

The Many Facets of Becoming a Mother at HBS

brought new life into the world during their time here. Find out how they juggled class time, cases, social lives, and motherhood through each of their amazing stories. Ally Wagner (MBA 2019) Pregnant RC | Delivery EC | Newborn during... View Details

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

its voice. Outsourcing social media content creation is often a bad idea." A Re-tweet's Worth Despite the obvious success that Tate has had in engaging new audiences, determining the actual return on... View Details

Keywords: by Michael Blanding; Education

Web

Actions Organizations Can Take to Communicate Their Commitment to Diversity, Equity, Inclusion, and Belonging - Recruiting

conversations with students. Data and links can be shared within the Employer Profile in our recruiting platform as well as within job descriptions, event descriptions, and on social media. We look forward to partnering with you in the... View Details

19 May 2021
Op-Ed

Why America Needs a Better Bridge Between School and Career

change among training organizations, our research team at Harvard’s interdisciplinary Project on Workforce analyzed 316 applications to the Postsecondary Innovation for Equity initiative. The grant competition, launched by venture philanthropy New Profit, awarded... View Details

Keywords: by Joseph B. Fuller and Rachel Lipson

17 Jul 2012
First Look

First Look: July 17

PublicationsPerspectives on the Social Psychology of Creativity Authors:Teresa M. Amabile and Julianna Pillemer Publication:Journal of Creative Behavior 46, no. 1 (2012) Abstract Scholars began serious study into the View Details