Similarity - Publications - Faculty & Research

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

on which side you’re looking from.” It also expands the debate around similar practices in search-engine optimization. Just as marketers were able to figure out how to adjust product descriptions to rank higher in search engine... View Details

Keywords: by Ben Rand; Technology

31 Jul 2012
First Look

First Look: July 31

the constraints and opportunities of their representation structure are reflected in the micro-interactions, the broad improvisations, and the resulting substantive and relational outcomes. Looking Up and Looking Out: Career Mobility Effects of Demographic View Details

Keywords: Carmen Nobel

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

of countries has its own fascination. That's why we prefer to think about a cross section of countries and understand what is similar and different. We focus on many different emerging markets to develop a theory that spans all emerging... View Details

Keywords: by Martha Lagace

20 Jun 2016
Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

bookseller might only recommend books that are similar to previous purchases. Or if someone “likes” a fancy Manhattan hotel on Facebook, her Facebook friends might not invite her on an overnight hike in the woods. Or, more seriously, a... View Details

Keywords: by Carmen Nobel; Retail

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

Ronald Reagan's vision of a shining city on a hill. "The world of commerce has never seen a brand insult its way to market share leadership" Superficially, Trump's call to make America great again offers a similar aspiration.... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

25 Jul 2011
Research & Ideas

How Disruptive Innovation is Remaking the University

in the relationships among faculty and administrators. University DNA is not only similar across institutions, it is also highly stable, having evolved over hundreds of years. Replication of the DNA occurs continuously, as each retiring... View Details

Keywords: by Clayton M. Christensen & Henry J. Eyring; Education

02 May 2011
Research & Ideas

Casino Payoff: Hands-Off Management Works Best

more because of those experiments. For example, casino hosts felt they had more leeway to overcomp a player based on experience with similar customers in the past, or by reading body language or other telltale signs that the customer was... View Details

Keywords: by Dennis Fisher; Entertainment & Recreation

10 Mar 2011
What Do You Think?

To What Degree Does the Job Make the Person?

the job incumbent." As Phil Clark put it, "This is similar to the 'chicken or the egg' type of discussion." Don Robertson reminded us that "it is clear that many factors come into play when you start to analyze human... View Details

Keywords: by James Heskett

22 Feb 2010
Research & Ideas

Manager Visibility No Guarantee of Fixing Problems

vehicle. "It's a bit of a Pandora's box," she says. "Identifying more is not necessarily better if the organization then ignores the majority of the concerns." A Pareto Problem The philosophy behind incident reporting systems is View Details

Keywords: by Julia Hanna; Health

04 May 2007
What Do You Think?

How Do Managers Think?

was a suggestion that while managers might have little to learn from doctors about thinking, there might be more important implications for managers in the ways that doctors are trained. Many similarities were observed between the... View Details

Keywords: by Jim Heskett

12 Feb 2007
Lessons from the Classroom

‘UpTick’ Brings Wall Street Pressure to Students

world is a competitive one," adds Coval. But much of finance theory can only be communicated in the classroom by making certain assumptions about the similarity of investors—that they all have the same information, for example, and... View Details

Keywords: by Julia Hanna; Financial Services; Education

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

communications device…Gradually introduce it, and then slowly add functionality." Sony hopes its stealth-positioning strategy will change the way consumers view its PlayStation offering and slowly shift this niche product into the mainstream. AIBO. Sony... View Details

Keywords: by Youngme Moon

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

knowledgeable relationship with them, measured by the number of hours their relationship manager spent with them. The bank attempted to lock the customer into a sole-source relationship by creating an integrated management system. Another company used a View Details

Keywords: by Robert S. Kaplan & David P. Norton

09 May 2000
Research & Ideas

Stock Options Are Not All Created Equal

for the next three years. Or it may tie the value to some percentage of the executive's cash compensation, enabling the grant to grow as the executive's salary or salary plus bonus increases. The value of the options is typically determined using Black-Scholes or View Details

Keywords: by Brian Hall

19 Oct 2009
Research & Ideas

Why Are Web Sites So Confusing?

Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too. Why—you might ask? For a fundamentally View Details

Keywords: by Andrei Hagiu & Bruno Jullien

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

who display stable INR over time. For complex anticoagulation patients, the total cost of medication and monitoring for warfarin anticoagulation therapy is similar to that for NOACs. Conclusion: Despite warfarin being significantly less... View Details

Keywords: Dina Gerdeman

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

men led during terrific growth phases are similar in some ways, but very different in others. With $30 billion in revenue, The Koç Group is the largest conglomerate in Turkey, with more than 100 companies and 73,000 employees operating in... View Details

Keywords: by Sean Silverthorne

06 Dec 2011
First Look

First Look: Dec. 6

of firms just above and just below the investment-grade cutoff. These firms have similar observables, including average investment rates. However, flows into high-yield mutual funds have an economically significant effect on the issuance... View Details

Keywords: Sean Silverthorne

21 Oct 2008
First Look

First Look: October 21, 2008

topics and concerns that are similar across different disciplines. This paper reports on the consortium outcomes and insights from mentors who took part in it. We develop a set of observations to guide the evolution of the sciences of... View Details

Keywords: Martha Lagace

22 Dec 2009
First Look

First Look: Dec. 22

potential impact of policies to manage systemic risk. Unravelling in Two-Sided Matching Markets and Similarity of Preferences Author:Hanna W. Halaburda Publication:Games and Economic Behavior (forthcoming) Abstract This paper investigates... View Details