Publications

June 1994 (Revised March 1995)
Case

Swissair's Alliances (A)

By: David B. Yoffie

Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details

Keywords: Alliances; Competitive Strategy; Globalization; Air Transportation Industry

June 1994
Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan

Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details

Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology

April 1994 (Revised April 1995)
Teaching Note

Subarctic Survival Situation TN

By: Linda A. Hill and Katherine Seger Weber

Keywords: Geographic Scope

29 Jan 1994
Lecture

Multinational Governance in Global Companies: The Conflict Between Companies that Have Become Global and Boards that are Still National

By: W. Carl Kester

Keywords: Corporate Governance; Global Range; Local Range; Conflict and Resolution

1994
Other Unpublished Work

The Value Choices in State and Local Spending: A Workbook

By: Dutch Leonard and Monica Friar

Keywords: Spending; Local Range; Cost vs Benefits

November 1993 (Revised September 1995)
Supplement

Block 16: Management's Perspective

By: Malcolm S. Salter and Susan E.A. Hall

Supplements Block 16: Conoco's Green Oil Strategy (A). Reviews the environmental challenges facing the oil industry throughout upstream and downstream operations, and oil companies' competitive responses. Reviews Conoco's and Du Pont's environmental initiatives in more... View Details

Keywords: Local Range; Operations; Environmental Sustainability; Perspective; Competitive Strategy; Corporate Strategy

September–October 1993
Article

Don't Stop with the One-stop Shop: Foreign Investment in a Liberalizing Third World

By: Louis T Wells Jr and A. Wint

Keywords: Investment; Global Range

Article

Should Multinationals Invest in Africa?

By: John A. Quelch and James E. Austin

Keywords: Global Range; Investment; Africa

winter 1993
Article

Horses for Courses: Organizational Forms for Multinational Corporations

By: S. Ghoshal and N. Nohria

Keywords: Global Range; Business Ventures

September 1992
Case

Kodak Business Imaging Systems Division

By: Marie-Therese M. Flaherty and Steven C. Wheelwright

Describes Kodak's decision regarding a manufacturing site for some of its products. Compares several types of products (with different cost structures) and several worldwide locations (with different characteristics). Provides a framework (model) for comparing and... View Details

Keywords: Framework; Production; Product; Global Range; Supply Chain Management; Factories, Labs, and Plants; Electronics Industry

September–October 1992
Article

What Is a Global Manager?

By: C. A. Bartlett and S. Ghoshal

Keywords: Global Range; Management

August 1992 (Revised December 1994)
Case

Sexual Harassment, Free Speech or ...?

By: Lynn S. Paine

Presents two brief vignettes about female employees who object to gender discrimination in their work environment. In one case, the manager of a convenience store removes "adult" magazines from the store's shelves because she sees them as damaging to women. In the... View Details

Keywords: Moral Sensibility; Working Conditions; Law; Behavior; Managerial Roles; Crime and Corruption; Groups and Teams; Organizational Culture; Problems and Challenges; Gender

summer 1992
Article

What Makes You Think U.S. Capital Is So Expensive?

By: W. C. Kester and T. A. Luehrman

Keywords: Capital; Local Range; United States

December 1991 (Revised February 2000)
Case

Morlan International, Inc.

By: Krishna G. Palepu and G. Peter Wilson

Keywords: Global Range

1991
Chapter

Financing Sub-National Government Expenditures: Perspectives from the United States Experience

By: Dutch Leonard

Keywords: Government and Politics; Cost; Local Range; United States

1991
Book

Internationale Wettbewerbsvorteile: Ein Strategisches Konzept fur die Schweiz (International Competitive Advantage: A New Strategic Concept for Switzerland)

By: M. E. Porter, S. Borner, R. Weder and M. J. Enright

Keywords: Global Range; Competitive Advantage; Switzerland