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    • All HBS Web  (4,305)
      • Faculty Publications  (1,018)

      Sales Force ManagementRemove Sales Force Management →

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      • February 1980 (Revised April 1981)
      • Case

      Poland Spring Bottling Corp.

      By: Benson P. Shapiro
      Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
      Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
      Citation
      Educators
      Purchase
      Related
      Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
      • 1978
      • Chapter

      The Context for the Individual Rights Issues: Labor Force Trends and Their Implication

      By: R. M. Kanter
      Keywords: Rights; Labor and Management Relations; Trends
      Citation
      Related
      Kanter, R. M. "The Context for the Individual Rights Issues: Labor Force Trends and Their Implication." In Proceedings of the First National Seminar on Individual Rights in the Corporation, edited by Alan F. Westin and Stephan Salisbury. New York: Educational Fund for Individual Rights, 1978.
      • Research Summary

      Corporate Restructuring and Business Insolvency: Economic Impact and Best Practices

      By: Stuart C. Gilson
      Stuart C. Gilson is studying how severe financial distress impacts corporate policies and economic resource allocation. He is also studying how managers can best respond to financial distress in order to preserve and grow value. He is undertaking this research... View Details
      • Research Summary

      Developing Organizational Capabilities to Compete

      By: Michael Beer

      Michael Beer’s current research focuses on the question of what makes an Effective Organization. Based on his extensive research and practice about this question Beer has identified six highly interrelated core capabilities:

      1. Capacity of the... View Details
      • Research Summary

      Innovating in Energy: Learning from High-Potential Ventures

      By: Joseph B. Lassiter

      My work at HBS has always focused on high-potential ventures.  Most recently, these have been professionally financed start-ups and buyouts in newly emerging energy and cleantech businesses. These ventures tend to be based on innovative insights into technology and... View Details

      • Research Summary

      Knowledge flows and capability acquisition

      By: Willy C. Shih
      Technological advancements are a major source of improvement in competiveness, and a firm’s incentives to invest are diminished when the knowledge generated is involuntarily dispersed to competitors.  While intellectual property rights can moderate this flow to the... View Details
      Keywords: Knowledge Aspects Of Strategy; Knowledge Management; Knowledge Spillovers; Knowledge Acquisition; Manufacturing Industry; Biotechnology Industry; Technology Industry; United States; China
      • Research Summary

      Managing the Manufacturer-Retailer Interface

      By: Janice H. Hammond
      Janice H. Hammond is studying the impact of coordination on the performance of manufacturing and retail channels. The focus of her research is on the supply "channel", the set of firms that undertakes the chain of activities that begins with acquisition of raw... View Details
      • Research Summary

      Mastering Strategy Execution

      By: Robert Simons

      Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

      • Teaching Interest

      MBA Elective Curriculum: Investment Strategies

      By: Malcolm P. Baker

      This is a CORE course for students pursuing careers in finance. Thus, students interested in pursuing careers in mutual funds, hedge funds, pension funds, endowments, wealth management, financial consulting, marketing and client service, sales and trading,... View Details

      • Teaching Interest

      Overview

      By: Benjamin C. Esty
      I created and teach a course called Strategies for Value Creation (SVC). It is designed to be a capstone course in the Elective Curriculum (EC or second year of the MBA program) that integrates and further develops concepts developed in several Required Curriculum (RC... View Details
      Keywords: Corporate Strategy; Corporate Social Responsibility and Impact; Corporate Finance; Value Creation; Competitive Advantage; Competitive Strategy; Financial Management
      • Research Summary

      Overview

      By: Feng Zhu
      Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
      • Research Summary

      Overview

      By: Ashish Nanda
      Ashish Nanda’s research focuses on leadership, particularly in the context of professional services and institutions of higher education. He has published case studies and articles on professional services in three primary streams: management of professional service... View Details
      Keywords: Professional Services; Professionalism; Strategy; Leadership; Higher Education; Asia; India; Latin America; China
      • Research Summary

      Overview

      By: Katherine B. Coffman
      Professor Coffman studies the sources of gender gaps in economically-important contexts. Her work focuses on the role of beliefs: how do stereotypes bias the beliefs that individuals hold about themselves (and others), and how do these biased beliefs shape... View Details
      Keywords: Gender; Stereotypes; Diversity Management; Experiments
      • Research Summary

      Personal Selling and Sales Management

      By: Das Narayandas
      Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries.  He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts. View Details
      • Research Summary

      Research Thrust

      By: Rakesh Khurana
      I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details
      • Teaching Interest

      Strategies for Value Creation (MBA Course)

      By: Benjamin C. Esty
      SVC is a capstone course that integrates topics from finance, strategy, and leadership. It is intentionally cross-functional and designed to force integration at the end  of the MBA program.  Students develop a value creation mindset and learn that value creation is an... View Details
      • Research Summary

      Strategy Implementation: Role and Management of the Sales Force

      By: Frank V. Cespedes
      My research concerns the role and management of the sales force as agents of a firm's business strategy and not only as individual or team contributors to profitable growth. This work takes the form of course development, teaching and workshops in HBS executive... View Details
      • Forthcoming
      • Article

      The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks

      By: Shelley Xin Li and Tatiana Sandino
      Peer networks, such as enterprise social networks (ESNs), can facilitate knowledge transfer across employees. However, such systems can also lead to information overload or difficulty in finding useful information. We examine data from a natural field experiment where... View Details
      Keywords: Retail; Best Practices; Enterprise Social Media; Management Accounting And Control Systems; Social and Collaborative Networks; Communication Technology; Knowledge Sharing; Sales; Social Media; Retail Industry
      Citation
      Related
      Li, Shelley Xin, and Tatiana Sandino. "The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks." Management Science (forthcoming).
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