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  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

retailer of these products) to do? It's not clear whether any single producer or distributor can do much to take advantage of the long-tail phenomenon. "This is obviously the key question, and one that many in the entertainment View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • March 2023
  • Case

Best Buy: Renew Blue (A)

By: Sunil Gupta, Dave Habeeb and Amram Migdal
Preabstract: The A Video Case should be assigned to students in advance of class. The B case is intended to be used in class by educators and the C case can be assigned to students during or after class. The product is designed as a low-prep case for students, with... View Details
Keywords: Job Offer; Management Succession; Personal Development and Career; Business or Company Management; Leadership; Selection and Staffing; Retail Industry
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  • Web

Employment Data Trends

Employment Data Trends Employment Data Trends Trends Career Data Internship Data Trends by Industry 2020 2021 2022 2023 2024 Consulting 24% 23% 26% 25% 18% Consumer Products 3% 3% 3% 4% 3% Entertainment / Media 2% 3% 3% 1% 3% Health Care... View Details
  • November 2013
  • Case

Martin Blair

By: Howard H. Stevenson and Michael J. Roberts
Martin Blair is a first-time entrepreneur who draws on his experience in the food service industry to develop two different restaurant concepts almost simultaneously. In relating his experiences, he reveals several important concerns of the thoughtful entrepreneur,... View Details
Keywords: Market Entry and Exit; Franchise Ownership; Growth and Development Strategy; Retail Industry; Retail Industry
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  • November–December 2022
  • Article

Your Company Needs a Space Strategy. Now.

By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau
Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details
Keywords: Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry
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  • Web

Finance - Faculty & Research

Leadership ; Venture Capital ; Talent and Talent Management ; Strategy ; Credit ; Banking Industry ; Argentina ; Mexico ; Colombia ; Latin America Citation Educators Related Alcacer, Juan, and Manuel Franck. "Hyperscaling Dreams: Ualá’s... View Details

    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods

      Robert C. Merton

      Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

      Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

      Keywords: insurance industry; insurance industry; insurance industry; insurance industry; insurance industry; insurance industry
      • 26 Feb 2008
      • First Look

      First Look: February 26, 2008

      Direct Channels Authors:Jill Avery, Thomas J. Steenburgh, John A. Deighton, and Mary Caravella Abstract We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data come from a leading U.S. View Details
      Keywords: Martha Lagace

        Regina E. Herzlinger

        Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

        Keywords: insurance industry; insurance industry; insurance industry; insurance industry; insurance industry
        • October 2020 (Revised March 2021)
        • Supplement

        Migros Turkey: Scaling Online Operations During COVID-19 (C)

        By: Antonio Moreno and Gamze Yucaoglu
        The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details
        Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey
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        • May 1996 (Revised August 2001)
        • Case

        Timberland and Community Involvement

        By: James E. Austin and Jaan Elias
        The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details
        Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry
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        • February 1997 (Revised April 1998)
        • Case

        first direct (A)

        By: Jeffrey F. Rayport
        Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout... View Details
        Keywords: Service Delivery; Customer Satisfaction; Banks and Banking; Innovation and Invention; Banking Industry; United Kingdom
        Related
        • January 2015 (Revised March 2015)
        • Case

        Wegmans and Listeria: Developing a Proactive Food Safety System for Produce

        By: Ray A. Goldberg and Christine Snively
        In July 2014, supermarket chain Wegmans received notification from supplier Wawona Packing Co. that its peaches arrived in Australia with a small trace of Listeria monocytogenes. While some countries such as Australia allowed low-levels of listeria to be present in... View Details
        Keywords: Food Safety; Food Safety Standards; Grocery; Safety; Food; Retail Industry; Retail Industry; Australia; United States
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        • Web

        Leadership - Faculty & Research

        organizations' behaviors in a given industry or sector, to efforts to change behaviors throughout a country, region, or even the world. Addressing the issue of power and influence in society in an MBA classroom is critical, especially at... View Details
        • 01 Dec 2023
        • News

        The Imposter Among Us

        thought it was crazy that they bet on me to establish this new capability, all based on the assumption I was a computer expert because I had a Mac computer. (Yes, the first 1984 Mac.) The first retail call was in three weeks, which didn’t... View Details
        Keywords: Business Schools & Computer & Management Training; Educational Services
        • 2012
        • Chapter

        Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM

        By: Jill Avery and Susan Fournier
        With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
        Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
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        • September 2009
        • Case

        Culinarian Cookware: Pondering Price Promotion

        By: John A. Quelch and Heather Beckham
        In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
        Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
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        • June 2003 (Revised August 2003)
        • Case

        Pension Policy at The Boots Company PLC

        By: Luis M. Viceira and Akiko M. Mitsui
        In early 2000, the trustees of the pension scheme at Boots considered a proposal to move 100% of the pension assets into a bond portfolio, which would be passively managed. The Boots Co. PLC was a leading retailer of cosmetics and toiletries in the United Kingdom, and... View Details
        Keywords: Performance Productivity; Employees; Asset Management; Capital Structure; Investment Portfolio; Consumer Products Industry; United Kingdom
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