Publications

January 23, 2023
Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details

Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment

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07 Feb 2012
First Look

First Look: February 7

academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the... View Details

Keywords: Sean Silverthorne

April 1998 (Revised June 1999)
Case

Bausch & Lomb, Inc.: Pressure to Perform

By: Robert L. Simons, Alex C. Sapir '97 and Indra Reinbergs

Bausch & Lomb is the subject of press attacks and experiences a sharp fall in stock price when management practices are exposed. Aggressive goal setting, supported by financial market expectations, is discussed as a precursor to a series of events that results in... View Details

Keywords: Performance Expectations; Management Practices and Processes; Ethics; Financial Markets; Financial Statements; Business and Shareholder Relations

January 2004 (Revised August 2005)
Case

Kikkoman Corporation: Consumer Focused Innovation

By: Rohit Deshpande and Hal Hogan

In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the... View Details

Keywords: Customer Relationship Management; Innovation Strategy; Marketing Strategy; Product Positioning; Adaptation; Competitive Strategy; Japan

Article

Sadness, Identity, and Plastic in Over-shopping: The Interplay of Materialism, Poor Credit Management, and Emotional Buying Motives in Predicting Compulsive Buying

By: Grant Edward Donnelly, Masha Ksendzova and Ryan Howell

A comprehensive study is currently lacking to explain why material values strongly influence compulsive buying. The goal of the current study is to test if money management, buying motivations for improving mood and identity, and self-transformation expectations... View Details

Keywords: Credit Cards; Consumer Behavior; Identity; Emotions

Find at Harvard

December 2024
Supplement

Northvolt: Building Batteries to Fight Climate Change (B)

By: George Serafeim, Debora L. Spar, Peter Tufano, Hugo Etchegoyhen and Emilie Billaud

The (B) case explores Northvolt’s Chapter 11 bankruptcy filing on November 21, 2024, highlighting the company’s struggles to scale operations amid a global EV market slowdown and internal production challenges. While the (A) case detailed Northvolt’s ambitious... View Details

Keywords: Batteries; Electric Vehicles; Climate Change; Corporate Social Responsibility and Impact; Energy; Green Technology; Insolvency and Bankruptcy; Investment; Technological Innovation; Risk Management; Failure; Business and Government Relations; Business and Shareholder Relations; Transportation; Green Technology Industry; Europe; Sweden

14 May 2018
Research & Ideas

Amazon vs. Whole Foods: When Cultures Collide

rapid growth from its Austin, Texas, home across the country. Managers operated stores like autonomous fiefdoms, able to tailor offerings based on customer preferences for fresh, local produce. Employees—also known as team members—built View Details

Keywords: by Michael Blanding; Food & Beverage

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence global View Details

Keywords: by Rachel Layne; Technology

Research Summary

Capitalism as a System of Governance

My research interest is in further exploration of the analytic utility of an original conception of capitalism as an indirect, three level system of governance for the economic relationships within political entities, and mostly within nation states. This three level... View Details

Web

Finance - Faculty & Research

Keywords: Business Model ; Marketing Channels ; Marketing Strategy ; Product Marketing ; Social Marketing ; Information Infrastructure ;... View Details

26 Mar 2008
First Look

First Look: March 26, 2008

Sugar Limited Harvard Business School Case 508-038 Until industry deregulation in 2006, Queensland Sugar ran Australia's single-desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers... View Details

Keywords: Martha Lagace

Web

Faculty & Research - Global

and private landowners. The case traces the specific relationship tactics employed—including calibrated messaging, data-backed advocacy, personal diplomacy, and coalition maintenance—to gain support for the project and reinforce the... View Details

2023
Working Paper

Dynamic Pricing, Intertemporal Spillovers, and Efficiency

By: Alexander J. MacKay, Dennis Svartbäck and Anders G. Ekholm

Pricing technology that allows firms to rapidly adjust prices has two potential benefits. Time-varying prices can respond to high-frequency demand shocks to generate greater revenues, and they can also be used to smooth out demand to reduce costs. Using data... View Details

Keywords: Price; Consumer Behavior; Applications and Software; Volatility

SSRN

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October 2001 (Revised August 2005)
Case

Zipcar

By: Myra M. Hart and Wendy Carter

Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity... View Details

Keywords: Entrepreneurship; Financing and Loans; Leadership Development; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Budgets and Budgeting; Management Teams; Partners and Partnerships; Marketing Strategy; Brands and Branding; Auto Industry; Service Industry

June 2020 (Revised October 2020)
Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal

This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details

Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago

November 2007
Supplement

Differences at Work: Allie (C)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: (C) HBS Case No. 9-408-056 Allie decides not to pursue a sexual harassment charge and instead remedies the situation by transferring to the marketing division in her company. She reflects on how powerless the situation made her feel and how it... View Details

Keywords: Emotions; Ethics; Working Conditions; Rank and Position; Power and Influence