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      • October 1982 (Revised May 1992)
      • Case

      Johnson & Johnson: The Tylenol Tragedy

      By: Stephen A. Greyser
      In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
      Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry
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      Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
      • Article

      Marketing Principles and the Future of Preventive Health Care

      By: John A. Quelch
      Citation
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      Quelch, John A. "Marketing Principles and the Future of Preventive Health Care." Milbank Memorial Fund Quarterly. Health and Society 58, no. 2 (Spring 1980): 310–347.
      • Article

      Physician-Induced Demand for Medical Care

      By: Jerry R. Green
      This paper addresses the theoretical models designed to ascertain the existence of a variable level of physicians' activity in shifting the demand of their patients. Two basic approaches are followed: equilibrium models of the demand for health care, and disequilibrium... View Details
      Keywords: Physicians; Economic Equilibrium; Monopolistic Competition; Economic Competition; Medical Care
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      Green, Jerry R. "Physician-Induced Demand for Medical Care." Special Issue on National Bureau of Economic Research Conference on the Economics of Physician and Patient Behavior. Journal of Human Resources 13, Suppl. (1978).
      • 1977
      • Chapter

      Cost Benefit Analysis of Surgery: Some Additional Caveats and Interpretation

      By: Jerry R. Green
      Keywords: Cost vs Benefits; Health Care and Treatment; Health Industry
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      Green, Jerry R. "Cost Benefit Analysis of Surgery: Some Additional Caveats and Interpretation." In Costs, Risks and Benefits of Surgery, edited by J. Bunker, B. Barnes, and F. Mosteller. New York: Oxford University Press, 1977.
      • Forthcoming
      • Article

      Achieving Epilepsy Care for All: Ecosystem-Based Transformation

      By: Susanna Gallani, Bernice Martin Lee and Lidia M. V. R. Moura
      Epilepsy exemplifies many of the systemic challenges of modern health care— fragmented care delivery, inequitable access, financial strain, and so on. The current “system of systems” (SoS) structure of U.S. health care fosters siloed operations among its member systems... View Details
      Keywords: Healthcare Delivery; Epilepsy; Seizures; Health Care and Treatment; Health Disorders; Equality and Inequality; Framework; Service Delivery
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      Gallani, Susanna, Bernice Martin Lee, and Lidia M. V. R. Moura. "Achieving Epilepsy Care for All: Ecosystem-Based Transformation." Epilepsia (forthcoming). (Pre-published online April 4, 2025.)
      • Research Summary

      AIDS in Africa: Life, Death and Property Rights

      By: Debora L. Spar
      In the final years of the twentieth century, the world was hit by a plague of epidemic proportions--the plague of AIDS, a life-threatening disease that remained stubbornly immune to any cure or vaccine. In the developed nations of the West, AIDS was slowly brought... View Details
      • Research Summary

      Behavioral Hazard and Public Policy

      By: Joshua R. Schwartzstein

      It is well recognized that people overuse low-value medical care due to moral hazard—because copays are lower than costs. Now Professor Schwartzstein has introduced the concept of “behavioral hazard” to explain the opposite: people underuse high-value care because... View Details

      • Research Summary

      Consumer-Driven Health Care

      By: Regina E. Herzlinger
      Since 1999, Professor Herzlinger's work in this area has provided the major impetus for the transformation of the health care sector: first in new consumer-driven insurance products sold by established insurers such as Aetna, United and CIGNA, as well as... View Details
      • Research Summary

      Consumerism and the Distributed Delivery of Health Care

      By: Robert S. Huckman
      This stream of Professor Huckman's work examines the growing tendency for health care to be delivered in a more distributed manner. Examples of this phenomenon include health IT, teleradiology, medical travel, remote monitoring of chronic medical conditions, and retail... View Details
      • Research Summary

      Cost Management and Management Control Systems in Hospitals

      By: V.G. Narayanan

       Hospitals tend not to have very good cost accounting and control systems. More broadly,  there is enormous opportunity for managing costs and aligning incentives in the health care industry. I am studying how cost accounting methods can be used to... View Details

      • Research Summary

      Cost Management Systems

      By: Robert S. Kaplan
      Robert S. Kaplan continues to explore the design and use of activity-based cost management systems for manufacturing and service companies. His most recent work, done collaboratively with Professor Michael E. Porter, applies time-driven activity-based costing (TDABC)... View Details
      • Research Summary

      Current Research

      By: Leslie K. John

      Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

      Professor John’s work has been published in leading... View Details

      • Forthcoming
      • Article

      From Bupkis to Sechel in Health Care

      By: Regina E. Herzlinger and Richard Boxer
      Fifty years ago, famed economist Milton Friedman declared that “The social responsibility of business is to increase its profits.” This free market manifesto was adopted by the healthcare industry as well. But transactional has evolved into transformational with the... View Details
      Keywords: Corporate Accountability; Customer Focus and Relationships; Corporate Social Responsibility and Impact; Health Industry
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      Herzlinger, Regina E., and Richard Boxer. "From Bupkis to Sechel in Health Care." JAMA, the Journal of the American Medical Association (forthcoming).
      • Forthcoming
      • Book

      How to Be Bold: The Surprising Science of Everyday Courage

      By: Ranjay Gulati
      What leads people to speak truth to power, share bold new ideas, or put their lives on the line? Most of us chalk it up to personality, presuming that our heroes are naturally fearless. But what if courage isn’t simply a matter of personality? What if it’s something... View Details
      Keywords: Personal Characteristics; Personal Development and Career
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      Gulati, Ranjay. How to Be Bold: The Surprising Science of Everyday Courage. HarperCollins, forthcoming.
      • Forthcoming
      • Book

      Innovating in Healthcare: Creating Breakthrough Tech, Services, Drugs, Products, and Business Models

      By: Regina E. Herzlinger
      Innovating in Healthcare offers effective approaches for designing, reworking, and implementing innovative healthcare services, products, and business models. It will help anyone working in healthcare service or product development, from hospitals to startups,... View Details
      Keywords: Health Care and Treatment; Service Delivery; Product Development; Business Model; Innovation and Invention; Health Industry
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      Herzlinger, Regina E. Innovating in Healthcare: Creating Breakthrough Tech, Services, Drugs, Products, and Business Models. Boston, MA: John Wiley & Sons, forthcoming.
      • Research Summary

      Innovation and Performance Improvement in Health Care

      By: Robert S. Huckman
      This stream of Professor Huckman's work examines how organizations delivering health care can structure and manage their activities to improve operational performance.  It addresses issues including the impact of various forms of familiarity on performance, the impact... View Details
      • Teaching Interest

      Managing Health Care Delivery

      By: Rembrand M. Koning

      Complex patient needs, expensive technology innovations, and constrained resources are putting a heavy strain on health care delivery—and exposing vulnerable populations to greater risk.

      Managing Health Care Delivery helps you build the capabilities to... View Details

      • Teaching Interest

      Managing Health Care Delivery - Executive Education

      By: Robert S. Huckman
      While delivering patient care has always been a primary goal of health care organizations, financial outcomes have long been the metric by which success is measured. Increasingly, however, health care leaders are being held accountable for... View Details
      • Teaching Interest

      Overview

      By: Susanna Gallani
      At HBS, Professor Gallani teaches in the Executive Education Program for Leadership Development and in focused Executive Education programs, including Managing Health Care Delivery, Driving Corporate Performance, and several programs focused on the implementation of... View Details
      Keywords: Management Controls; Performance Management; Strategy Execution; Incentive Programs; Health Care
      • Teaching Interest

      Overview

      By: Regina E. Herzlinger
      Course Requirements

      Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.

      Career Focus

      For... View Details
      Keywords: Healthcare; Healthcare Industry; Healthcare Innovation; Healthcare Costs; Healthcare Operations; Healthcare Organizations; Healthcare Startups; Healthcare Technology; Healthcare Ventures
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