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  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the... View Details
Keywords: Martha Lagace
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

context of competitive interactions: whether the definition makes sense in that context and what it implies for decisions to be strategic in such context. As part of this analysis, it also uses the definition to explore a new issue: why... View Details
Keywords: Dina Gerdeman
  • 05 Sep 2012
  • First Look

First Look: September 5

contracts. The Big 3 were gaining market share-Ford was now handily outselling Toyota Motor Corp. in the U.S. after falling behind in 2007. Many saw the Big 3 turnaround as proof that a unionized manufacturing industry could be revived through strong, View Details
Keywords: Sean Silverthorne
  • 05 Nov 2009
  • Research & Ideas

A Market for Human Cadavers in All but Name?

where the goods are not priced but the services are. This is not to say that in the past, medical schools could not legally acquire cadavers from another program. A school could, for instance, call another school, even one out of state,... View Details
Keywords: by Michel Anteby; Health
  • 22 Mar 2016
  • First Look

March 22, 2016

to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the relevance of their research. I define relevant... View Details
Keywords: Sean Silverthorne
  • 25 Jun 2014
  • Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

general managers for global businesses," he says. "They are going to make decisions based on reports from countries where they've never set foot. FIELD helps them understand the limitations to this decision-making process."... View Details
Keywords: by Michael Blanding; Education
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

School Note 706-492 Describes the basics of how to break down costs into productivity and input prices and then compare those cost drivers between competitors. Purchase this note:... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2011
  • First Look

First Look: March 1

out, they can see events in context and as examples of general trends. They are able to make decisions based on principles. Yet a far-out perspective also has traps. Leaders can be so high above the fray that they don't recognize emerging... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Publication: Il Sole 24 Ore S.p.A., in press Abstract A collection of papers on ethics, translated into Italian. Social Decision Making: Social Dilemmas, Social Values, and Ethical Judgments Editors: R. M. Kramer, A. E. Tenbrunsel, and M.... View Details
Keywords: Martha Lagace
  • 08 May 2007
  • First Look

First Look: May 8, 2007

Z. Ahmed, and Charles Cohen Abstract We use yearly variations in the price of oil to construct a powerful new instrument to test the impact of an important but often-overlooked foreign aid channel: money given by wealthy OPEC nations to... View Details
Keywords: Martha Lagace
  • 03 Apr 2012
  • First Look

First Look: April 3

inventive activity in the economy. Book: http://www.nber.org/books/lern11-1 Collaborating Across Cultures: Cultural Metacognition and Affect-Based Trust in Creative Collaboration Authors:Roy Y.J. Chua, Michael W. Morris, and Shira Mor Publication:Organizational... View Details
Keywords: Carmen Nobel
  • 29 Sep 2009
  • First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

serves as a rationale for global brands to charge premiums. Global brands "are expensive, but the price is reasonable when you think of the quality," pointed out a Thai participant. Consumers also believe that transnational... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

the incentives of brokers, and brokers price discriminate based on a consumer's level of sophistication. The model estimates indicate that costly search is a key friction in retail financial markets, but the effects of search costs are... View Details
Keywords: Dina Gerdeman
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

  Working PapersIf You Are So Smart, Why Aren't You Rich? The Effects of Education, Financial Literacy and Cognitive Ability on Financial Market Participation Authors:Shawn A. Cole and Gauri Kartini Shastry Abstract Household financial market participation affects... View Details
Keywords: Martha Lagace
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3... View Details
Keywords: Dina Gerdeman
  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

The Impact of the Entry of Biosimilars: Evidence from Europe By: Scott Morton, Fiona, Ariel Dora Stern, and Scott Stern Abstract—Biologics represent a substantial and growing share of the U.S. drug market. Traditional “small molecule” generics quickly erode the View Details
Keywords: Sean Silverthorne
  • 19 Mar 2013
  • First Look

First Look: March 19

  PublicationsSetting Health Priorities: Strategy versus Tactics Authors:Chu, Michael, David E. Bloom, and Elizabeth Cafiero Publication:Impact: The Magazine of PSI Abstract Health decision makers throughout the world are faced with a... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2000
  • Research & Ideas

Cable TV: From Community Antennas to Wired Cities

markets. By expanding program choice in this manner, cable operators were able to increase prices and attract more customers. Cable entrepreneurs also saw an opportunity to create "cable-only" channels by acquiring programming... View Details
Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation
  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

low and moderate income non-savers—and discusses the laws and regulations in the United States that largely prohibit their issuance. Download the paper: http://papers.nber.org/papers/w16433   Cases & Course MaterialsHang Lung Properties and the Chengdu View Details
Keywords: Sean Silverthorne

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