Publications

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14 May 2015
News

Too Many Infrastructure Projects Go It Alone

01 Sep 2013
News

The trouble with grade inflation: It works

17 Feb 2010
News

Cut Costs and Improve Care? That's True Reform

09 Jan 2012
News

What's an Entrepreneur? The Best Answer Ever

Program

Developing Yourself as a Leader—Virtual

challenge or derailment, including transitions and collaboration. Key Benefits Developing Yourself as a Leader—Virtual is a live online program that enables high-potential, emerging leaders to engage directly with Harvard Business School faculty and View Details

2014
Working Paper

The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty

By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki

To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details

Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Personal Development and Career; Power and Influence

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October 2012
Article

The Preference for Potential

By: Zakary L. Tormala, Jayson Jia and Michael I. Norton

When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with... View Details

Keywords: Preferences; Persuasion; Uncertainty; Risk and Uncertainty; Performance Expectations; Attitudes

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Article

Research: People Use Less Energy When They Think Their Neighbors Care About the Environment

By: Jon M. Jachimowicz, Oliver P. Hauser, Julie O'Brien, Erin Sherman and Adam D. Galinsky

A significant reduction in energy consumption is needed to help meet critical temperature thresholds. New research points to a way to help consumers work toward this goal – one that doesn’t rest on changing people’s personal beliefs about climate change. Rather, it... View Details

Keywords: Sustainability; Energy; Energy Conservation; Motivation and Incentives

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Guest Column

Is Your Company Encouraging Employees to Share What They Know?

By: Christopher G. Myers

Is your company encouraging employees to share what they know? Too much expertise is going to waste. Many of the things we need to know to be successful—to innovate, collaborate, solve problems, and identify new opportunities—aren't learned simply through schooling,... View Details

Keywords: Vicarious Learning; Learning And Development; Learning Organizations; Knowledge Sharing; Organizations; Employees; Learning

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July–August 2014
Article

Unlock the Mysteries of Your Customer Relationships

By: Jill Avery, Susan Fournier and John Wittenbraker

Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: people now expect companies... View Details

Keywords: Brand Management; CRM; Brands and Branding; Marketing; Marketing Strategy; Customer Focus and Relationships; Customer Relationship Management; Consumer Products Industry; Retail Industry; United States

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October 1995 (Revised September 1996)
Case

Dell Computer Corporation

By: Das Narayandas and V. Kasturi Rangan

Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the... View Details

Keywords: Industry Growth; Competitive Strategy; Profit; Computer Industry

26 Aug 2015
News

The Company We Keep

25 Nov 2013
News

Aligning Principles with Purpose: How to Create Rubik’s Cube Moments

25 Oct 2012
News

The Long and Controversial History of For-Profit Colleges

04 Mar 2022
News

Sandra Sucher on How Companies Build, Lose & Regain Trust

May 2022
Article

The Impact of COVID-19 on Digital Communication Patterns

By: Evan DeFilippis, Stephen Michael Impink, Madison Singell, Jeff Polzer and Raffaella Sadun

We explore the impact of COVID-19 on employees’ digital communication patterns through an event study of lockdowns in 16 large metropolitan areas in North America, Europe, and the Middle East. Using de-identified, aggregated meeting and email meta-data from 3,143,270... View Details

Keywords: Meetings; Email; COVID-19 Pandemic; Communication Technology; Health Pandemics; Time Management

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May 2021
Case

Megan Ming Francis: Leadership and Racial Injustice

By: Francesca Gino and Frances X. Frei

In this multimedia case, Megan Ming Francis, a professor in the Department of Political Science at the University of Washington (UW) and a visiting professor at the Harvard Kennedy School, discusses the roots of racial injustice and the need for change. Through... View Details

Keywords: Racial Injustice; Race; Prejudice and Bias; Organizational Change and Adaptation; Leadership

April 2014
Case

Ford Motor Company: Blueprint for Mobility

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new... View Details

Keywords: Automobiles; Automobile Manufacturing; Ford Motor Company; Mark Fields; Blueprint For Mobility; Dearborn; Michigan; Car Sharing; Parking; On-demand Ride Sharing; Strategy; Business Model; Auto Industry; Michigan; United States

March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry