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  • November 2019
  • Case

The Genesis Lab at Novartis

By: Amy C. Edmondson, Ranjay Gulati, Patrick J. Healy and Kerry Herman
Novartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams of NIBR scientists proposed ideas to explore that aimed to revolutionize drug discovery. The goal was to break down... View Details
Keywords: Drug Discovery; Health Care and Treatment; Research and Development; Innovation and Invention; Programs; Management
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Edmondson, Amy C., Ranjay Gulati, Patrick J. Healy, and Kerry Herman. "The Genesis Lab at Novartis." Harvard Business School Case 620-007, November 2019.
  • June 2020 (Revised January 2024)
  • Case

TraceTogether

By: Mitchell B. Weiss and Sarah Mehta
By April 7, 2020, over 1.4 million people worldwide had contracted the novel coronavirus (COVID-19). Governments raced to curb the spread of COVID-19 by scaling up testing, quarantining those infected, and tracing their possible contacts. It had taken Singapore’s... View Details
Keywords: COVID-19; Contact Tracing; Government Administration; Crisis Management; Health; Health Pandemics; Innovation and Invention; Innovation Leadership; Innovation Strategy; Technological Innovation; Social Issues; Information Technology; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Health Industry; Public Administration Industry; Singapore
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Weiss, Mitchell B., and Sarah Mehta. "TraceTogether." Harvard Business School Case 820-111, June 2020. (Revised January 2024.)
  • 2019
  • Working Paper

Why Do User Communities Matter for Strategy?

By: Sonali K. Shah and Frank Nagle
User communities represent a unique organizing structure for the exchange of ideas and knowledge. They are organizations composed primarily of users working collaboratively, voluntarily, and with minimal oversight to freely and openly develop and exchange knowledge... View Details
Keywords: Strategic Management; Knowledge Sharing; Collaborative Innovation and Invention; Organizations; Knowledge Use and Leverage; Strategy
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Shah, Sonali K., and Frank Nagle. "Why Do User Communities Matter for Strategy?" Harvard Business School Working Paper, No. 19-126, June 2019.
  • 23 Jun 2009
  • First Look

First Look: June 23

Principles that Matter: Sustaining Software Innovation from the Client to the Web Author:Marco Iansiti Abstract Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation.... View Details
Keywords: Martha Lagace
  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

as a critical driver of competitive advantage. However, increasingly cutting-edge technology is developed as a shared resource where the core technology is freely available to anyone who wants to use it and it is frequently released as... View Details
Keywords: by Danielle Kost
  • 02 May 2023
  • What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

remote work affect innovation? Remote work will, on balance, support innovation. That’s the sense of responses to last month’s column. Susan Turner made the case this way: “WFH (work from home) means solutions pop up as we’re playing with the dog, View Details
Keywords: by James Heskett; Information Technology; Technology
  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

and integrating it into other products that form an integral part of ecosystems or when it is delivered through platform marketplaces (Cusumano et al., 2019a), the product’s relevant market and the logic of competition themselves change... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology
  • July 2018
  • Case

LIXIL Group Corporation: Building a New Company in an Old Industry

By: Boris Groysberg and Akiko Kanno
In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details
Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Manufacturing Industry; Japan
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Groysberg, Boris, and Akiko Kanno. "LIXIL Group Corporation: Building a New Company in an Old Industry." Harvard Business School Case 419-009, July 2018.
  • 2008
  • Working Paper

The Future of Social Enterprise

By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald

The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details

Keywords: Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; Performance Effectiveness; Social Enterprise; Consolidation; Value
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Rangan, V. Kasturi, Herman B. Leonard, and Susan McDonald. "The Future of Social Enterprise." Harvard Business School Working Paper, No. 08-103, June 2008.
  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

to carry on the tradition of the firm in changed circumstances. Perhaps the competition was more intense than it had been. In some cases the business was really challenged. In other cases the firm had become global and they had to figure... View Details
Keywords: by Martha Lagace
  • September 2020
  • Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin
In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details
Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry
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McDonald, Rory, David Lane, and Mel Martin. "Apple Bets on Augmented Reality." Harvard Business School Case 621-007, September 2020.
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

concept and receive feedback before spending too much money. Competitive analogs. Having target customers use existing similar products can be as telling as using the product you hope to create. Try tools like UserTesting, which allows... View Details
Keywords: by Julia Austin
  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

economies. But only a handful of companies have managed to do it successfully until now. In this article, an MIT engineering professor and a Tuck professor of management explain why. After conducting a three-year study of reverse View Details
Keywords: Sean Silverthorne
  • July–August 2013
  • Article

Complementary Goods: Creating, Capturing, and Competing for Value

By: Taylan Yalcin, Elie Ofek, Oded Koenigsberg and Eyal Biyalogorsky
This paper studies the strategic interaction between firms producing strictly complementary products. With strict complements, a consumer derives positive utility only when both products are used together. We show that value-capture and value-creation problems arise... View Details
Keywords: Complementary Goods; Product Development; Royalty Fees; Product Marketing; Competition
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Yalcin, Taylan, Elie Ofek, Oded Koenigsberg, and Eyal Biyalogorsky. "Complementary Goods: Creating, Capturing, and Competing for Value." Marketing Science 32, no. 4 (July–August 2013): 554–569.
  • 22 Mar 2010
  • Research & Ideas

One Strategy: Aligning Planning and Execution

deep culture of direct sales to corporate customers, the company was slow to take advantage of a rapidly emerging consumer market—at least until founder Michael Dell returned to shake things up. "Our past is littered with firms that failed to adapt to View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

is not for the fainthearted. Most of us know how to drive—we have the basics—but we recognize we are ill-prepared to race against world-class competitors. While data and digital technologies were once enablers of efficiency and cost-cutting, today, they’re the engines... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

2019 New York: PublicAffairs Creative Construction: The DNA of Sustained Innovation By: Pisano, Gary P. Abstract— Creative Construction tackles the myth that larger enterprises are inherently incapable of transformative View Details
Keywords: Dina Gerdeman
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

trusts. Read the paper: http://www.tandfonline.com/doi/abs/10.1080/03585522.2011.617574   Working PapersWhen to Sell Your Idea: Theory and Evidence from the Movie Industry Author:Hong Luo Abstract How completely should an innovator... View Details
Keywords: Sean Silverthorne
  • July 2001 (Revised December 2001)
  • Case

American Express Interactive

By: Lynda M. Applegate
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
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Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
  • 18 Dec 2008
  • Working Paper Summaries

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

Keywords: by Alvin J. Silk & Charles King III; Advertising
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