Publications

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

July 2011 (Revised August 2011)
Supplement

Renewing GE: The Africa Project (B)

By: David A. Thomas and Stephanie J. Creary

This case continues the story of the evolution of GE's business initiatives Africa. Between November 2010 and March 2011 several significant structural changes and leadership appointments were announced at GE, which reflected the company's commitment to global growth... View Details

Keywords: Organizational Change and Adaptation; Restructuring; Multinational Firms and Management; Developing Countries and Economies; Consumer Products Industry; Hong Kong; Africa; Republic of Ireland

April 2010
Case

Globalization at Komatsu

By: Michael Y. Yoshino

The case captures the challenges Komatsu, the second largest manufacturer of the earth moving equipment faced during the past five decades as it sought to globalize its operations. By 2007, it had become the second largest manufacturer of the earth moving equipment... View Details

Keywords: Multinational Firms and Management; Distribution Channels; Production; Organizational Culture; Networks; Partners and Partnerships; Manufacturing Industry; Japan

March 2001 (Revised September 2002)
Case

Merck Latin America (C): Brazil

By: Michael Beer and James Weber

Examines Merck's change effort in Brazil from the perspective of the local employees. View Details

Keywords: Change Management; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Employees; Operations; Perspective; Pharmaceutical Industry; Brazil

11 Mar 2014
First Look

First Look: March 11

greater competence. August 2013 Business History Review Charting Dynamic Trajectories: Multinational Firms in India By: Choudhury, Prithwiraj, and Tarun Khanna Abstract—In this article, we provide a synthesizing framework that we call the... View Details

Keywords: Sean Silverthorne

January 2014 (Revised February 2014)
Teaching Note

Rana Plaza: Workplace Safety In Bangladesh (A) and (B)

By: John A. Quelch and Margaret L. Rodriguez

On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,... View Details

Keywords: Safety; Multinational Firms and Management; Labor Unions; Business and Stakeholder Relations; Working Conditions; Corporate Accountability; Crisis Management; Manufacturing Industry; Apparel and Accessories Industry; Bangladesh

May 1993 (Revised June 2004)
Case

PepsiCo Bottling in Mexico

By: Kenneth A. Froot

This case describes Pepsico's program to restructure its Mexican bottling network. It wants to work with existing bottlers and find an organizational arrangement that will allow the bottlers to grow and change with the Mexican soft drink industry. View Details

Keywords: Bottling; Mergers and Acquisitions; Joint Ventures; Multinational Firms and Management; International Finance; Valuation; Programs; Organizational Design; Food and Beverage Industry; Mexico

01 Apr 2000
News

Q & A: A Conversation with IRS Chief Charles Rossotti

technically be within the law but has no practical business purpose. It's just sleight of hand to reduce taxes without a legitimate reason. Typically, it's the bigger companies and multinationals that engage in this activity. People in... View Details

Keywords: Garry Emmons

February 2008 (Revised December 2011)
Case

Sealed Air China

By: Regina Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty

With a 10-year history of doing business in China, Sealed Air was now betting on the country to help propel its growth as a global company. The company identified China as one of the initial investments in the company's Global Manufacturing Strategy that aimed to... View Details

Keywords: Investment Return; Multinational Firms and Management; Growth and Development Strategy; Production; Manufacturing Industry; Shanghai

June 1989 (Revised July 1993)
Case

CIGNA Worldwide

By: John A. Quelch

A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details

Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe

Find at Harvard

08 Aug 2023
Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

on what is measured rather than finding the best ways to be effective. There’s also the issue of regulation. Specific data privacy regulations already in place, such as the European Union’s General Data Protection Regulation (GDPR), impose requirements on View Details

Keywords: by Ben Rand

Web

Africa - Global Activities 2020

generosity shown to them is evident through one key aspect of their work. Yeboah and Kyei started the company’s leadership development program, where they train students from top colleges in the region to succeed in operational leadership positions in the local... View Details

01 Oct 1999
News

A Message from Dean Clark

structures in lesser developed countries, multinational joint ventures, and product development. Encouraged by these efforts, we are looking forward in the near future to the opening of a center in Latin America that will broaden our... View Details

01 Jan 2008
News

Anand G. Mahindra, MBA 1981

India—from post–WWII entrepreneurial activity to the socialistic slowdown that began in the 1960s to the reopening of the Indian market in 1991. As foreign multinationals prepared to renew their efforts in the country, Mahindra knew that... View Details

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

course-development project in 1997. Writing cases on firms in China, Japan, Thailand, Argentina, Nigeria, and Russia, she focused on businesses indigenous to each culture as well as multinationals moving between cultures. In addition, she... View Details

Keywords: by Judith A. Ross

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

warming, but they expect multinational giants like BP and Shell to do so. Similarly, people may turn a blind eye when local companies take advantage of employees, but they won't stand for transnational players like Nike and Polo adopting... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

13 Jul 2016
News

From Money to Ministry

general manager in its Tokyo office, and later in New York managing multinational accounts. He’d later land in Houston, where he was sent to fix banks in trouble. “I used my skills from Professor Lodge’s Organizational Behavior course,... View Details

Keywords: Margie Kelley

01 Mar 2006
News

One-on-One with Dr. Margaret Chan

multinational corporations, play in the battle against pandemics? Responding to a pandemic is an enormous challenge that will require great coordination among international agencies such as WHO, national governments, nongovernmental... View Details

Keywords: Garry Emmons; Government; Ambulatory Health Care Services; Health, Social Assistance

October 1996
Teaching Note

International Sourcing at Intercon TN

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Teaching Note for (9-688-055). View Details

Keywords: Multinational Firms and Management; Supply Chain; Selection and Staffing; Business Subsidiaries; Production; Manufacturing Industry; Japan