Publications

September 1992 (Revised November 1997)
Case

DHL Worldwide Express

By: John A. Quelch

The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country. View Details

Keywords: Governance; Business Subsidiaries; Price; Marketing Strategy; Multinational Firms and Management; Sales; Shipping Industry

10 Jul 2000
Research & Ideas

Entrepreneurship in Europe

push into other countries more quickly. "Building a functioning multinational firm is a huge challenge. There are many that underestimate it." A strong rise in both venture capital and private equity funds under management shows... View Details

Keywords: by Kenneth Liss

01 Jan 2003
News

Daniel L. Vasella, M.D.

primarily based on a narrow definition of 'good business,'" says Vasella. "If you can improve the way medicine is practiced, I believe you will also make money." With sales up 21 percent to $5.7 billion in the first quarter of 2003, Novartis-the Basel-based View Details

01 Mar 2014
News

The Solution to the Global Food Crisis Just Might Come from Nigeria

system of multinational megafarms won't be enough—the hope for the future lies not in mass production, but in production by the masses. And that's where Nigeria comes in. With only 40 percent of its arable land currently used by farmers,... View Details

Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing

June 1996
Case

Becton Dickinson: Managing the Global Enterprise, 1996

Becton Dickinson, a U.S.-based maker of medical and diagnostic devices, has been organized into a mixed structure of U.S.-based divisions and country/region organizations. In 1995, three businesses shifted to become worldwide divisions, forcing a reexamination of the... View Details

Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Organizational Structure; Medical Devices and Supplies Industry; United States

Find at Harvard

01 Jun 2000
News

Q & A: Gustavo Herrero

are thin. The sale of national companies to foreign multinationals weakens regional stock markets even further. Corruption is another issue that must be confronted in most countries. What is the purpose of the LARC? Our mission is to help... View Details

Keywords: Garry Emmons

25 Feb 2002
Research & Ideas

The Country Effect: Does Location Matter?

School's ongoing International Seminar Series. This area of research is of universal interest. After all, a basic question that any multinational business would like to answer is this: Is there a single business model or set of best... View Details

Keywords: by Sean Silverthorne

March 2007
Teaching Note

Latvia: Economic Strategy after EU Accession (TN)

By: Michael E. Porter and Christian H.M. Ketels

Teaching note to 707515. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Market Entry and Exit; Perspective; Opportunities; Retail Industry; Latvia; Russia; China; Germany; India

March 2001 (Revised September 2002)
Case

Merck Latin America (D): Mexico

By: Michael Beer and James Weber

Examines Merck's change effort in Mexico from the perspective of the local employees. View Details

Keywords: Change Management; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Employees; Operations; Perspective; Pharmaceutical Industry; Mexico

May 1994
Case

Colgate-Palmolive: Managing International Careers

Colgate-Palmolive, the U.S.-based consumer products firm, has long emphasized international experience for its managers and has developed a comprehensive policy to manage expatriate assignments. The rise in dual-career families has made some managers reluctant to... View Details

Keywords: Business or Company Management; Multinational Firms and Management; Personal Development and Career; Experience and Expertise; Consumer Products Industry; United States

11 Mar 2014
First Look

First Look: March 11

greater competence. August 2013 Business History Review Charting Dynamic Trajectories: Multinational Firms in India By: Choudhury, Prithwiraj, and Tarun Khanna Abstract—In this article, we provide a synthesizing framework that we call the... View Details

Keywords: Sean Silverthorne

26 May 2009
Research & Ideas

Improving Market Research in a Recession

Some large multinational marketers, such as Unilever, are shifting research expenditures away from Western Europe and toward emerging markets in Asia and Latin America. Relative to the developed economies, the costs of research in... View Details

Keywords: by John Quelch

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

restaurant to scaling to leadership of multinational chains, and evaluate opportunities inherent in typical restaurant business models as well as those created by disruptive changes affecting and shaping the industry. Michael and Andy... View Details

01 Jun 2012
News

Alumni Book Briefs

are increasingly flowing not only from developed nations to developing ones but also in the opposite direction. Reverse innovation is on the rise, and the implications are profound. Focusing on successful multinationals like GE, P&G, and... View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

October 1996
Teaching Note

International Sourcing at Intercon TN

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Teaching Note for (9-688-055). View Details

Keywords: Multinational Firms and Management; Supply Chain; Selection and Staffing; Business Subsidiaries; Production; Manufacturing Industry; Japan

May 2018
Case

Inditex: 2018

By: John R. Wells and Gabriel Ellsworth

In 2018, Inditex, based in Spain, was the largest specialist fashion retailer in the world, generating sales of $31.5 billion in 2017 from a portfolio of eight retail brands selling through a total of 7,475 stores located in 96 countries and from websites in 49... View Details

Keywords: Fashion; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Competitive Strategy; Apparel and Accessories Industry; Retail Industry; Fashion Industry

July 1996 (Revised June 1998)
Case

Gillette Indonesia

By: John A. Quelch

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States