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  • November 2024
  • Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
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Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
  • 29 Apr 2014
  • First Look

First Look: April 29

who co-founded Strava three years ago. The protagonists must decide whether or not to accept the Series A investment terms from their venture capitalists. Purchase this case: http://hbr.org/product/strava/an/814055-PDF-ENG Harvard Business School Case 114-031 Dana... View Details
Keywords: Sean Silverthorne
  • 04 Dec 2012
  • First Look

First Look: December 4

Carolina for Kibera (CFK) is an international non-profit organization whose mission is to promote youth leadership and gender and ethnic cooperation in Kibera, the largest unstructured settlement situated in the heart of Nairobi, Kenya.... View Details
Keywords: Carmen Nobel
  • 04 Oct 2016
  • First Look

October 4, 2016

looking to exit the market. While Seha's mission was to build diagnostic, hospital, and pharmacy chains in Egypt, Azab had not been planning to enter the hospital market until he further expanded the diagnostic labs. In late 2014, Azab... View Details
  • 14 Oct 2014
  • First Look

First Look: October 14

http://hbr.org/product/Beyoncé/an/515036-PDF-ENG Harvard Business School Case 314-052 Teach For China and the Chinese Nonprofit Sector Teach For China was founded in 2008 with the mission of expanding educational opportunity across China.... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2011
  • First Look

First Look: August 30

sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and profits of her company, while maintaining its social... View Details
Keywords: Sean Silverthorne
  • 15 Mar 2011
  • First Look

First Look: March 15

and public sector workers who are both motivated by the mission of their positions and the remuneration. Zambia was facing a healthcare human resource crisis with less than half of the healthcare workers needed to meet health needs. Yet,... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2006
  • First Look

First Look: November 21, 2006

education experts concerning her organization's mission and effectiveness. Provides information on the leadership development of the protagonist, tracing her youth and education and the process of launching Teach for America. Raises... View Details
Keywords: Sean Silverthorne
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

decide whether their social-good mission is helping or harming their bottom line. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/317059-PDF-ENG Harvard Business School Case 817-032 U.S. Digital Service Mikey Dickerson and... View Details
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

over-promising regarding the likelihood of potential breakthroughs, which required painstaking research and stringent clinical trials. The leadership also questioned whether the mission should remain focused on spinal cord injury, or... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2006
  • Research & Ideas

Open Source Science: A New Model for Innovation

unconventional field settings. Their mission was to produce a DNA sequencing test that was cost effective, robust, and operable in extreme field conditions. After several months of effort, the team in consultation with company experts... View Details
Keywords: by Martha Lagace
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

https://cb.hbsp.harvard.edu/cbmp/product/517069-PDF-ENG Harvard Business School Case 517-032 Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong... View Details
Keywords: Carmen Nobel
  • 12 Aug 2014
  • First Look

First Look: August 12

the co-founders and co-CEOs of salaUno, Javier Okhuysen and Carlos Orellana, were encouraged by the results of their fledgling start-up. salaUno was founded as a for-profit enterprise in order to have the capital needed for rapid growth and to fulfill its View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

to have to inspire a strong sense of mission and purpose that goes beyond salary and profits." Vaill agrees, adding, "Where is that inspiration going to come from? I contend that executives themselves will need a spiritual... View Details
Keywords: by Marguerite Rigoglioso
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

School Case 317-008 Code.org The case explores Hadi Partovi’s mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2007
  • Research & Ideas

Management Education’s Unanswered Questions

different developments. First of all, leadership right now in the major research-based universities is fragmented, and in many leading schools not considered a legitimate subject of study. Despite its frequent appearance in the mission... View Details
Keywords: by Martha Lagace; Education
  • Teaching Interest

General Management: Processes and Action

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done.  Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details
Keywords: Change Management; Communication Strategy; Decision Making; Corporate Entrepreneurship; Technological Innovation; Knowledge Management; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Management Practices and Processes; Management Skills; Management Style; Management Teams; Managerial Roles; Resource Allocation; Business Processes; Mission and Purpose; Organizational Culture; Organizational Design; Organizational Structure; Strategic Planning; Conflict and Resolution; Power and Influence; Business Strategy; Competitive Strategy; Competitive Advantage; Auto Industry; Computer Industry; Entertainment and Recreation Industry; Financial Services Industry; Health Industry; Information Industry; Legal Services Industry; Manufacturing Industry; Media and Broadcasting Industry; Publishing Industry; Retail Industry; Video Game Industry; China; India; United States
  • 29 May 2018
  • First Look

New Research and Ideas, May 29, 2018

Case 118-030 JetBlue: Relevant Sustainability Leadership In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” became one of the first companies to report performance according to the Sustainability... View Details
Keywords: Dina Gerdeman
  • 18 Oct 2011
  • First Look

First Look: October 18

Aid Afghanistan for Education and a for-profit company, Boumi, that manufactures and distributes products for the home such as curtains, cushion covers, tea cozies, coasters, bedclothes, and bathroom accessories. The mission of Boumi is... View Details
Keywords: Sean Silverthorne
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

this difficult period. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411048-PDF-ENG B Lab: Building a New Sector of the Economy Christopher Marquis, Andrew Klaber, and Bobbi ThomasonHarvard Business School Case 411-047 The founders of B Lab are on a View Details
Keywords: Sean Silverthorne
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