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Show Results For
- All HBS Web
(5,630)
- People (24)
- News (1,695)
- Research (2,625)
- Events (46)
- Multimedia (69)
- Faculty Publications (1,683)
- 18 Jun 2015
- News
Should companies eliminate audits?
- 05 Nov 2024
- Book
Building the Road to 'Small Business Utopia' with AI and Fintech
Transforming Lending and Shaping a New Era of Small Business Opportunity, Second Edition, published 2024 by Palgrave Macmillan. Copyright (c) 2024 by Palgrave Macmillan, reproduced with permission of SNCSC.... View Details
- 01 Jun 2003
- News
400 and Counting: Surge in HBS Cases with Women Protagonists
overseen the venture. While the five-year time span of the initial project is now officially over, a group of alumnae from the Class of 1976 designated that their class gift support and continue the effort. Harvard Business School View Details
- 20 Oct 2020
- Blog Post
Changing the Face of Entrepreneurship and Venture Capital at Harlem Capital
with valuable experience and by opening new doors of opportunity. Attracting and Hiring Diverse Applicants To attract applicants, Harlem Capital leverages prep programs focused on diverse talent like MLT,... View Details
- 01 Sep 2018
- News
What I Do: Clare Reichenbach (AMP 185, 2013)
a media executive with 20 years of experience in strategy and business transformation who joined the foundation in February. “In AMP we talked about finding our North Star,” she says. “I’m fortunate because... View Details
- 28 Mar 2023
- Blog Post
Meet Professor Elisabeth Paulson: A Conversation on Life, Research, and Teaching
hosting people over for small gatherings, and baking and decorating cakes. Elisabeth Paulson is an Assistant Professor of Business Administration in the Technology and... View Details
- 17 Nov 2020
- Blog Post
Partners and Families Are an Integral Part of the MBA Experience
This article was originally published in the November 2020 edition of the Harbus. Life at HBS looks different for every student as the campus is filled with people hailing from an array of countries, industries, View Details
- Web
Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Photography and Print... View Details
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
On Facebook and a myriad of other social media platforms, you can find out who your friends are dating, see pictures of their last vacation, and even know what they had for... View Details
Keywords: by Michael Blanding
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
time at worksites and offices, and developing processes for monitoring social media and conducting meaningful employee surveys, Paine suggests.... View Details
- 25 Jan 2019
- Blog Post
Not Waiting for Progress: Diversity and Inclusion in the Film Industry
the Cannes, Tribeca, Los Angeles, and Toronto international film festivals. The foundation has also established dynamic relationships with media companies such as NBCUniversal, WarnerMedia, Netflix, View Details
- March 2020
- Teaching Note
Reawakening the Magic: Bob Iger and the Walt Disney Company
By: David J. Collis
Teaching Note for HBS No. 717-483. View Details
- Web
After the Opium War: Treaty Ports and Compradors - A Chronicle of the China Trade
Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS Working Knowledge Close Harvard Business School About... View Details
- September 2011 (Revised December 2012)
- Case
Pepsi-Lipton Brisk
By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)
- Web
Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit View Details
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
impact. This will allow them to calculate a total population health footprint and publish an annual health impact report, along the lines of today’s sustainability reports. Now that Target has centered its... View Details
- Web
Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade
Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS Working Knowledge Close Harvard Business School About... View Details
- 2001
- Case
Encylopedia Britannica (A)
By: Vijay Govindarajan and Praveen Kopalle
Two Scotsmen, Colin Macfarquhar, a printer, and Andrew Bell, an engraver, formed a partnership in 1768 to publish a "Dictionary of Arts and Sciences." The initial three-volume set was published as Encyclopedia Britannica. By 1990, consumers were purchasing the volumes... View Details
Govindarajan, Vijay, and Praveen Kopalle. "Encylopedia Britannica (A)." 2001. (Case No. 2-0007.)