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Show Results For
- All HBS Web
(1,721)
- People (10)
- News (294)
- Research (1,080)
- Events (1)
- Multimedia (5)
- Faculty Publications (766)
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- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly.... View Details
- 30 Oct 2012
- First Look
First Look: October 30
gaps within the organization. Purchase this note:http://hbr.org/search/413037-PDF-ENG Ringier—Building a Digital-Age Media Company Felix Oberholzer-GeeHarvard Business School Case 713-423 Overview of the strategic re-orientation View Details
Keywords: Sean Silverthorne
- 14 Apr 2009
- First Look
First Look: April 14, 2009
structures. SWFs seem to engage in a form of trend chasing, since they are more likely to invest at home when domestic equity prices are higher, and invest abroad when foreign prices are higher. Funds see the View Details
Keywords: Martha Lagace
- 04 May 2010
- First Look
First Look: May 4
We propose that firms' corporate governance and firms' strategic business activities within an industry are interlinked. By conducting a simultaneous economic analysis of business strategy View Details
Keywords: Martha Lagace
- 06 Dec 2011
- First Look
First Look: Dec. 6
or Calamity? Aldo Musacchio and Stephen J. GoldsteinHarvard Business School Case 712-004 This case describes the recent boom in Brazil and recent developments in the private equity View Details
Keywords: Sean Silverthorne
- June 2019
- Teaching Note
The National Hockey League
By: Robert F. Higgins and John Masko
Teaching Note for HBS No. 819-036. View Details
Keywords: Sports; Media; Multinational Firms and Management; Expansion; Strategy; Sports Industry; United States; Canada
- 19 Sep 2006
- First Look
First Look: September 19, 2006
Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution... View Details
Keywords: Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
company commands a global market share of more than 50% and is largely responsible for the rapid technological progress in the sailmaking industry over the past 30 years. CEO Tom Whidden needs to consider... View Details
Keywords: Carmen Nobel
- January 2023
- Case
Proday: Calling the Right Play
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
- 06 Feb 2006
- Research & Ideas
The Trouble Behind Livedoor
Horie represented all that is wrong with Western-style capitalism, others saw him as the future of the country's media industry, and a man of the people. But last month, Horie was arrested on suspicion of... View Details
- 29 Apr 2014
- First Look
First Look: April 29
such a way that talent is developed along with the business. Publisher's link: http://www.palgraveconnect.com/esm/doifinder/10.1057/9781137294678.0085 August 2013 International Journal of Industrial Organization Information View Details
Keywords: Sean Silverthorne
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
child-care services to a buyout fund focused on media properties. She began a conversation in her office in South Hall, now home to the business school's entrepreneurship and services faculty, by describing... View Details
Keywords: by John S. Rosenberg
- March 2005
- Teaching Note
Must Zee TV (TN)
By: Bharat N. Anand
Teaching Note to (9-700-122). View Details
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
reality, Cespedes says that sales is one of the most contextually determined areas in business, varying dramatically across markets and industries and between companies in the... View Details
Keywords: by Michael Blanding
- 17 Jan 2017
- First Look
First Look at New Research: January 17
suggests that social media may promote knowledge sharing because they allow social lubrication and the formation of trust. Our longitudinal and comparative analysis of social... View Details
Keywords: Sean Silverthorne
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
in the advertising business. It worked for everyone. We all acquired a slight accent at that time.” A: India got its independence in 1947, and even in the 1960s the country was still very heavily influenced by the British Raj. I learned... View Details
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online... View Details
Keywords: Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
presence of strategic interactions between content distributors and content providers. We provide a model of bargaining and price competition within these industries View Details
Keywords: Martha Lagace
- 23 Jun 2015
- First Look
First Look: June 23, 2015
assuming that these options are mutually exclusive. A review of advertising industry history reveals why internal agencies have long operated in the shadows of their external counterparts and how the former... View Details
Keywords: Sean Silverthorne
- 17 May 2016
- First Look
May 17, 2016
industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health View Details
Keywords: Sean Silverthorne