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Show Results For
- All HBS Web
(4,516)
- People (5)
- News (892)
- Research (2,757)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,322)
- 21 Sep 2022
- Research & Ideas
You Don’t Have to Quit Your Job to Find More Meaning in Life
though one is leading a meaningful life is a bellwether for broader emotional wellbeing, with those who feel they are leading meaningful lives displaying superior mental and physical health. Making work meaningful can also be key for companies looking to retain... View Details
Keywords: by Shalene Gupta
E. Scott Mayfield
Scott Mayfield is a Senior Lecturer of Business Administration in the Finance Unit at the Harvard Business School. Prior rejoining the faculty in 2011, Professor Mayfield was an assistant professor and member of the Finance Unit at HBS from 1997 to... View Details
- 30 Jun 2010
- News
Are You Ignoring Trends That Could Shake Up Your Business?
- 01 Oct 2021
- News
As SpaceX's Starlink Ramps Up, So Could Light Pollution
- Research Summary
Overview
Ms. Fedyk's main research interests lie at the intersection of asset pricing and behavioral finance, with a particular focus on information and belief formation. Her job market paper is part of a broader research agenda on the way in which information is incorporated... View Details
- 31 Mar 2009
- First Look
First Look: March 31, 2009
Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709488 Investing in Early Learning as Economic Development at the Minneapolis Federal Reserve Bank Harvard Business School Case 309-090 In his role as Senior Vice President and Director... View Details
Keywords: Martha Lagace
- August 1978 (Revised October 1979)
- Case
Grey Advertising/Canada Dry Account
After taking over Canada Dry's mixers account in 1966, Grey Advertising assembled a successful ad campaign that increased ginger ale sales significantly. But Canada Dry's market share for ginger ale and its other mixer products had remained the same or declined during... View Details
Keywords: Marketing Strategy; Consumer Behavior; Advertising Campaigns; Advertising Industry; Food and Beverage Industry
Ward, L. Scott. "Grey Advertising/Canada Dry Account." Harvard Business School Case 579-012, August 1978. (Revised October 1979.)
- November 2013
- Article
Organizational Ambidexterity: Past, Present and Future
By: Charles A. O'Reilly III and Michael Tushman
Organizational ambidexterity refers to the ability of an organization to both explore and exploit—to compete in mature technologies and markets where efficiency, control, and incremental improvement are prized and to also compete in new technologies and markets where... View Details
Keywords: Organizational Ambidexterity; Organization Design; Innovation; Leadership; Organizational Design; Innovation and Invention
O'Reilly, Charles A., III, and Michael Tushman. "Organizational Ambidexterity: Past, Present and Future." Academy of Management Perspectives 27, no. 4 (November 2013): 324–338.
Emil N. Siriwardane
Emil Siriwardane is an associate professor of business administration in the Finance Unit.
Professor Siriwardane’s research studies the ways in which financial intermediaries influence capital markets, how perceptions of risk impact business cycles,... View Details
- Research Summary
Overview
By: Jill J. Avery
I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of... View Details
- 12 Feb 2018
- Research & Ideas
Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?
—Buell explains in a new working paper, “Last Place Aversion in Queues.” "If I can’t look behind me and see someone else is willing to wait longer than me, I start to question whether waiting in line is worthwhile” Buell’s research... View Details
- 21 Oct 2022
- Research & Ideas
People Trust Business, But Expect CEOs to Drive Social Change
Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
- 11 Jan 2022
- Research & Ideas
Feeling Seen: What to Say When Your Employees Are Not OK
Maybe it goes without saying that the past two years have been stressful for employees. But new research suggests managers should say it anyway. That’s because verbally acknowledging someone else’s feelings, especially negative ones, can... View Details
Keywords: by Pamela Reynolds
- 11 Apr 2012
- Research & Ideas
The High Risks of Short-Term Management
you explain this reasoning, and what your research might hold for policymakers or others who want to guard against this from happening again? Brochet: Short-termism arises because of market participants'... View Details
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
Professor of Business at HBS, who is a coauthor of the new research. “Companies are finally coming to this realization and adjusting online search tools accordingly.” The market for AI technology in retail—and the promise of a more... View Details
- November 2007
- Article
Measuring Consumer and Competitive Impact with Elasticity Decompositions
Marketing investments are designed to change consumer behavior in ways that help goods compete in the marketplace. Previous research has focused on using elasticity decompositions to measure how these investments affect either consumer decision making or competing... View Details
Keywords: Decision Choices and Conditions; Investment Return; Marketing Strategy; Consumer Behavior; Measurement and Metrics; Mathematical Methods; Competitive Advantage
Steenburgh, Thomas J. "Measuring Consumer and Competitive Impact with Elasticity Decompositions." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 636–646.
- Article
After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors
By: Jill G. Klein and Laura Huang
This research with teenage tsunami survivors finds that adolescents received little support from relief organizations in their desire to replace lost possessions. The authors suggest ways that marketers can help relief organizations identify the material needs of... View Details
Klein, Jill G., and Laura Huang. "After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors." Journal of Public Policy & Marketing 26, no. 1 (Spring 2007): 54–59.
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
marketed the idea of better-selling-through-cellophane, releasing several self-funded studies on the efficacy of visual marketing. “DuPont’s research concluded that 85 percent of all food purchase was done... View Details
- Research Summary
The Role of the Media in Corporate Governance and Finance
Dyck studies the role played by media in financial markets: in transmitting information about a company, in shaping the market response to the information they communicate, in exposing mis-governance problems, and in forcing companies to behave in "politically correct"... View Details
- 21 Jul 2016
- News