Marketing Plans - Publications - Faculty & Research

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

brink of failure. Paulson hoped his meeting with the bank CEOs would be a turning point. U.S. financial markets were closed for Columbus Day, and Paulson was planning to announce the latest government... View Details

Keywords: Dina Gerdeman

01 Jan 2007
News

Jaime Augusto Zobel de Ayala, MBA 1987

the people-related issues become increasingly important. The technical tools that seem so important when you are a student will help only up to a point." CURRENT READING Divisadero, by Michael Ondaatje Jaime Zobel didn't plan to start his... View Details

20 Mar 2012
First Look

First Look: March 20

Perdigao and Sadia, the two massive food producers that had combined to form Brasil Foods in 2009. Now, the team is free to focus on their ambitious plan to double revenues by 2015. Domestically, the plan... View Details

Keywords: Sean Silverthorne

20 May 2014
First Look

First Look: May 20

governance, human capital, and informational frictions help account for the variation in management. Publisher's link: http://www.nber.org/papers/w20102 August 2013 Review of Economics and Statistics Does Planning Regulation Protect... View Details

Keywords: Sean Silverthorne

01 Mar 2024
News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

08 Dec 2021
Blog Post

The Drive to Succeed: Silvio Memme (MBA 2020) and the Transition to Venture Capital

in Toronto, so my thought was ‘let's see if I can add some tools to my toolkit and market myself better to other industries.’” For Memme, the best way to way to make his way back home was one more stop in the United States – Boston,... View Details

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of doing business—one based on... View Details

Keywords: by Lane Lambert

01 Mar 2024
News

Counter Intelligence

percent. Within a few weeks, a decade of growth had been wiped off the books. “It was quite a baptism by fire,” Christou recalls of the painful need to lay off a third of his workforce. “Suddenly, there was no business. So we had to do things differently.” Christou had... View Details

Keywords: Amy Crawford

Web

Advisory Board - Entrepreneurship

Engineering. Michael Cline (MBA 1985), Accretive Technology Partners J. Michael Cline is the founding Partner of Accretive Technology Partners, LLC, a private equity firm focused on building market leaders in the business process... View Details

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

aboard with a plan to revive the brand. Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX) Companies that come to epitomize a nascent market—think Uber, Starbucks, or SpaceX—can capture greater success than other startups.... View Details

Keywords: by Sean Silverthorne; Retail

25 Jun 2012
Research & Ideas

Collaborating Across Cultures

man to emperor Xuanzong and his consort. “To the extent that creativity is about the recombination of existing ideas, then combining ideas that haven't been connected before creates the potential to produce something new and useful" The View Details

Keywords: by Michael Blanding

W. Earl Sasser

Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

28 Apr 2009
First Look

First Look: April 28, 2009

against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208072 Gucci Group in 2009... View Details

Keywords: Martha Lagace

Web

Research - Behavioral Finance & Financial Stability

They show that funding loans to these borrowers lead to better economic outcomes for the borrowers and higher returns for the fintech platform. See Marco’s other research here , Dimuthu’s other research here , and Don’s other research here . More Info Stock View Details

22 Feb 2010
Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

plans for resolution have been Toyota's substitute for crisis response. As accounts pour in about declining quality, the company parades out relatively unknown mid-level managers to quell the firestorm. It won't work. "You live by... View Details

Keywords: by William George; Auto

16 Jan 2013
Research & Ideas

The Messy Link Between Slave Owners and Modern Management

data to calculate punishment, meting out whippings according to how many pounds each picker fell short. Similar incentive plans reappeared in early twentieth-century factories, with managers dangling the promise of cash rewards if their... View Details

Keywords: by Katie Johnston

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

illustrate how major organizations have used the Scorecard to create an entirely new performance management framework that puts strategy at the center of a company's key management processes and systems. Mobil North America Marketing and... View Details

Keywords: by Robert S. Kaplan & David P. Norton

September 2023 (Revised January 2024)
Case

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud

In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details

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By: Jill J. Avery

Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details

November 2012
Case

New Balance Athletic Shoe, Inc. (Abridged)

By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble

Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details

Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Sports Industry; Retail Industry; Asia; United States

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