Marketing Culture - Publications - Faculty & Research

28 Jul 2014
Blog Post

Mid-summer Update

Business System) and witnessed its culture in action at “ground zero”. There was much emphasis on being data-driven and self-driven. We spoke to past MBA interns who have joined the company full-time and have done exceptionally well. We... View Details

Keywords: Manufacturing

01 Dec 2009
News

The Fab Four

submitted were quite a bit different from what they first showed me.” A member of Staples’ original management team, Krasnow is currently a domain expert in marketing at Highland Capital Partners, a Boston-based venture capital firm. I... View Details

Keywords: Julia Hanna; contests; Technical and Trade Schools; Educational Services; Data Processing, Hosting, and Related Services; Information; News, Library, Internet, and Other Services; Information; Fabricated Metal Product Manufacturing; Manufacturing

Web

Systems for Scaling Ventures (SSV) - Course Catalog

high-growth organizations — between empowering employees or teams to adapt to new markets and implementing formal systems to drive disciplined execution. b. Driving results . Employees in growth-stage ventures must explore new... View Details

01 Mar 2009
News

Alumni Books

risk-taking and “useful failures”; build a culture that welcomes challenges to conventional wisdom; draw crucial lessons from your organization’s “game film”; and get your team to act on what you’ve learned. Chasing the Rabbit: How View Details

Keywords: Publishing Industries (except Internet); Information

15 Sep 2011
Research & Ideas

High Ambition Leadership

to study must have had a compounded annual growth rate in revenues, profits, and market capitalization that exceeded the 50th percentile of industry peers between 1997 and 2006 or for the CEO's tenure. Corresponding figures were used for... View Details

Keywords: by Martha Lagace

06 Oct 2003
What Do You Think?

Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?

spending your time on disruptive innovations!" M. P. Singh, a manager in the public sector, suggests, "Expecting corporate culture to tolerate or encourage radical change or innovation is like expecting a country to encourage... View Details

Keywords: by James Heskett

17 Apr 2014
News

Striking a Balance

1989. “She saw the tension between being mothers, wives, and professional managers.” It was a passion for Wilson, who had planned a research project on these issues before succumbing to cancer in 2003. Wilson took the HBS field study course Creative View Details

17 Aug 2010
First Look

First Look: August 17

PublicationsAn Investigation of Earnings Management through Marketing Actions Authors:Craig J.Chapman, Thomas J. Steenburgh Publication:Management Science (forthcoming) Abstract Prior research hypothesizes that managers use "real... View Details

Keywords: Martha Lagace

November 2013 (Revised January 2014)
Supplement

Man Jit Singh at Sony Entertainment Television (B)

By: Linda A. Hill, Dana M. Teppert and Allison J. Wigen

Supplement to (A) case: Explores the role of CEO Man Jit Singh and his senior management committee in leading Multi Screen Media Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading television broadcaster in India. Describes Singh's decision to evaluate employees based on... View Details

Keywords: Performance Appraisals; Performance Management; Performance Evaluation; Leadership Style; Managerial Roles; Organizational Culture; Groups and Teams; Management Teams; Change Management; Decision Making; Emerging Markets; Media and Broadcasting Industry; India

Citation

Purchase

01 Apr 1998
News

World Class Learning

department complements my marketing experience," he says. "I believe it is important to gain experience in complementary fields if you work in consumer products, rather than become an expert in one particular field. Obtaining experiences... View Details

Keywords: Eileen K. McCluskey

Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

exhibition then traveled to Chicago, another metropolis where the worlds of executives, advertisers, designers, photographers, and patrons of high culture merged. The NAAI show opened in the public gallery spaces at the Lakeside Press... View Details

04 Mar 2014
First Look

First Look: March 4

build a culture of innovation? What does that culture look like? How does it evolve and grow? How are teams most effectively created and then nurtured in this context? What is a leader's role in this... View Details

Keywords: Sean Silverthorne

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

income remained relatively stable, about 3 to 1. Over the last 20 years, however, the financial markets that financed the housing system in the United States changed remarkably. Local markets once dominated... View Details

Keywords: by Martha Lagace; Financial Services

25 Jun 2018
Blog Post

The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”

“But I didn’t want a large, established organization – I already had that experience at Morgan Stanley,” Aaron explains. He wanted to experience something more dynamic with a fast-growth and an entrepreneurial culture where he could work... View Details

Keywords: Consumer Products / Retail

Profile

Monica Dodi

As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer View Details

Keywords: Venture Capital / Private Equity; Financial Services; Entertainment / Media

30 Apr 2001
Research & Ideas

New Paths to Success in Asia

language barrier, and cultural differences—Japan is as different from China as the moon is from Europe—having the Research Center as a base has made a tremendous difference," he observes. Executive Director Camille Tang Yeh (MBA '80)... View Details

Keywords: by Alejandro Reyes & Deborah Blagg

01 Mar 2017
News

Nurturing Emerging Scholars and Leaders

Mary Sauer and Bob Doris (MBA 1977/JD 1978) HBS’s focus on innovation connected Bob Doris (MBA 1977/JD 1978) and Mary Sauer more deeply with the School. “We are very impressed with the work HBS is doing to foster a startup culture at the... View Details

01 Apr 1997
News

The Businesslike Gourmet: Karen Page on America's Foodservice Industry

Karen Page (MBA '89) is a consultant to Fortune 500 food companies in marketing strategy, culinary trends, and new product development. With her husband, Andrew Dornenburg, a professional chef, she has written the award-winning Becoming a... View Details

March 2011
Case

Semiconductor Manufacturing International Company in 2011

By: Willy Shih and Jia Cheng

When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the... View Details

Keywords: Growth and Development Strategy; Resource Allocation; Market Entry and Exit; Business Processes; Organizational Change and Adaptation; Organizational Culture; Customization and Personalization; Semiconductor Industry; China