Publications

Publications

Filter Results: (3,069) Arrow Down
Filter Results: (3,069) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 51 of 3,069 Results →
  • Program

OPM Renew

ways to capitalize on digital disruption in today's competitive global marketplace Examine the unique leadership challenges and market opportunities facing entrepreneurs as they launch new ventures and compete across borders Reenergize... View Details
  • Teaching Interest

Overview

By: Jeffrey J. Bussgang

Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

  • Teaching Interest

Overview

By: Jill J. Avery
Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
  • Web

Loan Reduction - Entrepreneurship

reserve the right to restructure or discontinue the Program as necessary. ELIGIBILITY You may be eligible for one-time loan reduction based on your application if you: Are a second-year MBA student graduating in May 2025, and you are in good academic and View Details
  • September 2013
  • Case

PadFone vs. FonePad

By: Willy Shih and Sen Chai
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details
Keywords: Mobile Phones; Smartphone; Tablet Computer; Android; Recombination; Design Thinking; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Information Technology; Internet and the Web; Mobile and Wireless Technology; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Asia; Taiwan; Europe; United States
Related
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation... View Details
Keywords: by Benson Shapiro; Manufacturing
  • Web

Faculty & Research | Social Enterprise | Harvard Business School

Christina R. Wing and Sophia Pan May 2025 | Faculty Research Elizabeth McGeveran, Vice President of Investments at the McKnight Foundation, reflected on how to effectively advance the organization’s net-zero ... Community First! Village:... View Details
  • 09 Jul 2020
  • Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

insights and practices as pandemic recovery plans are developed. Consider these five elements of organizational decision-making: information gathering; strategy; combining long-term thinking with short-term actions; clear communication... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 13 Jul 2021
  • News

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809062 JWT China: Advertising for the New Chinese Consumer Harvard Business School Case 809-079 This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the... View Details
Keywords: Martha Lagace
  • 14 Jan 2019
  • Op-Ed

These 4 CEOs Created a New Standard of Leadership

contribute to society in meaningful ways, not just profit from it. They believed that organization had to benefit all stakeholders: their customers, employees, shareholders, and communities and that this approach would result in sustained... View Details
Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products
  • 14 Mar 2018
  • Research & Ideas

Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt

psychology at the University of British Columbia. She co-authored the study with colleagues Hanne K. Collins, now a research associate at Harvard Business School; Ashley V. Whillans, now an assistant professor in the Negotiations, Organizations, and View Details
Keywords: by Carmen Nobel
  • March 2025 (Revised March 2025)
  • Case

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small
Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details
Keywords: Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Innovation Leadership; Partners and Partnerships; Power and Influence; Operations; Green Technology Industry; Entertainment and Recreation Industry; Seattle
Related
  • 13 Jun 2011
  • HBS Case

Mobile Banking for the Unbanked

to dig in and figure out what their real needs are and their pain points." The Problem With Wizzit WIZZIT entered the mobile banking market in 2004 because the mobile phone penetration rate in South Africa was almost 100 percent,... View Details
Keywords: by Carmen Nobel; Communications; Communications; Communications
  • 01 Dec 2023
  • News

Leadership Transition for External Relations

External Relations as of January 1, 2024. As you might imagine, this is bittersweet news. We are excited for her as she contemplates the next chapter in her life and career, but will miss her many, many contributions to the School and our View Details
  • March 2000 (Revised September 2000)
  • Case

yesmail.com

David Tolmie wants yesmail.com to become a leader in "permission marketing." Yesmail sends clients promotional e-mail messages to targeted consumers who said "yes" when asked whether they wished to receive promotional offers in a set of categories of interest. Tolmie... View Details
Keywords: Marketing Communications
Related
  • Web

Online Finance & Accounting Courses | HBS Online

Professor Mihir Desai Build an intuitive understanding of financial principles to better communicate with key stakeholders, drive business performance, and grow your career. 6 weeks, 6–7 hrs/week Pay by August 14 $1,850 Certificate New... View Details
  • 22 Aug 2005
  • Research & Ideas

Restoring a Global Economy, 1950–1980

The 1950s onwards saw the beginning of the reconstruction of a new global economy. Between 1950 and 1973 the annual real GDP growth of developed market economies averaged around 5 percent. This growth was smooth, with none of the major... View Details
Keywords: by Geoffrey Jones
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

Theory O change, Scott Paper operated in a highly competitive, cyclical, capital-intensive global industry. Like Champion International, it operated in two different segments of the paper industry and had several businesses in markets... View Details
Keywords: by Michael Beer & Nitin Nohria
  • June 2020
  • Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States
Related