Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,839) Arrow Down
Filter Results: (1,839) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,839)
    • News  (626)
    • Research  (1,122)
    • Multimedia  (13)
  • Faculty Publications  (343)

Show Results For

  • All HBS Web  (1,839)
    • News  (626)
    • Research  (1,122)
    • Multimedia  (13)
  • Faculty Publications  (343)
← Page 51 of 1,839 Results →
  • 25 Feb 2020
  • News

Q&A: William Kerr and Joseph Fuller

between leading urban centers and rural areas. Here, the project’s faculty chairs, William Kerr, the Dimitri V. D’Arbeloff—MBA Class of 1955 Professor of Business Administration, and Joseph Fuller, professor of management practice,... View Details
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

What the paper points out is the level of sophistication of this knowledge embodiment has increased dramatically, making it easy to make things that have long been very difficult or even impossible to... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 18 Jan 2012
  • News

Survey Reveals Depths of US Competitiveness Problem

of data from this survey highlights the need for business leaders, policymakers, and academics to collaborate on practical ways to make progress,” something well within the nation’s reach, he added. In fact, the Project seeks to inspire... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 30 Nov 2021
  • News

Cold Calculations

years to demonstrate the effectiveness and safety of the technology. “That gives us time to still make a difference,” Payne says. “If this takes 15 years, we’ve passed the tipping point.” But, ultimately, Arctic ice restoration is only a... View Details
  • 23 Feb 2004
  • Research & Ideas

It’s Back to Business-Basics for Nonprofits

intended impact: Who are the intended beneficiaries? What benefits do our programs create? What do we want to maximize? How do we define success? What won't we do? What would make us obsolete? To illustrate, Bradach introduced the example... View Details
Keywords: by Manda Salls
  • 17 Jun 2016
  • Op-Ed

Companies Need to Start Marketing Security to Customers

undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead View Details
Keywords: by John A. Quelch; Entertainment & Recreation
  • 24 Jun 2013
  • Research & Ideas

Is Your iPhone Turning You Into a Wimp?

more likely to bid higher on an eBay auction when competing to buy a product? To test their hypothesis, Bos and Cuddy conducted an experiment at the Harvard Decision Science Laboratory, a university-wide research facility for behavioral... View Details
Keywords: by Carmen Nobel; Technology; Consumer Products
  • 24 Aug 2016
  • Research & Ideas

Can Obamacare Be Saved?

the exchanges. However, practically speaking, it is unlikely that many of them will be able to afford those plans without the federal government subsidies they received through the exchanges. Around 85 percent of consumers buying... View Details
Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health
  • 06 Oct 2003
  • What Do You Think?

Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?

of this technology still remain a dilemma even after the introduction of 'the innovator's solution.' Research in this direction would be welcome." B. V. Krishnamurthy takes the idea to another level by commenting, "The heart of... View Details
Keywords: by James Heskett
  • 04 May 2018
  • News

How to Win the Kentucky Derby

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Terry Finley turns race horses into investment opportunities. As president and CEO of West Point Thoroughbreds in Saratoga Springs, New York, Finley buys promising colts... View Details
Keywords: horse racing
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

but you really need to reimagine what the right customer experience is and what the right cost base is to make this capital efficient for shareholders. Best Buy is a good example. Best View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Dec 2009
  • News

Faculty Books

negotiation theory, Professor Subramanian explores the common situation in which negotiators are “fighting on two fronts” — across the table but also on the same side of the table with competitors. This is a guide for all involved in View Details
Keywords: Air Transportation; Transportation
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

high-enough markup on individual songs to make up for any lost revenues on albums. Another strategy worth considering is to sequentially release albums and songs so as to stimulate more loyal and eager consumers to View Details
Keywords: by Sean Silverthorne; Music
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

senior executives specializing in everything except sales. “The number of executives reporting to the CEO in the average S&P 500 company has doubled in the last 20 years,” says Frank V. Cespedes, a senior lecturer in the... View Details
Keywords: by Michael Blanding
  • 18 Apr 2005
  • Research & Ideas

Prosper with Multi-Channel Retailing

overall experience," she said. However, the gift buying that represents a huge portion of many retailers' fourth-quarter revenues is greatly enhanced thanks to the Web, Vobejda said. "Gift-giving is truly made better by the... View Details
Keywords: by Julie Jette; Consumer Products; Retail
  • 01 Jun 2010
  • News

Michael Depatie

“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality
  • 28 Mar 2016
  • News

Drawing Connections Between Business and Art

investments, the key to success is to buy low and sell high. Buying low in the art world requires purchasing the work of emerging artists and hoping they become a success, just as a venture capitalist... View Details
Keywords: Constantine von Hoffman
  • October 2013 (Revised April 2015)
  • Case

Myomo: Getting Sales in Motion

By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble
In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model... View Details
Keywords: Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Medical Devices and Supplies Industry; Health Industry
Citation
Educators
Purchase
Related
Cespedes, Frank V., Shikhar Ghosh, and Matthew Preble. "Myomo: Getting Sales in Motion." Harvard Business School Case 814-034, October 2013. (Revised April 2015.)
  • 15 Dec 2024
  • News

Skydeck: Reddit’s Rise

dinner party. Is it work colleagues? Is it college friends? [So] you know what to wear, what to say, what not to say.” “I love the zeitgeist. ...I’m the first one to download the new music on Tuesdays. I’m the first one to download some new crazy app and test it out.... View Details
  • 04 Apr 2017
  • Blog Post

Why I Love My Job: Jerry Murphy at The Davis Companies

hard to buy and hard to figure out, but I have fun trying to find a way to make them work every day. What attracted you to this opportunity?I came to The Davis Companies because of the flat structure and... View Details
Keywords: Real Estate
  • ←
  • 51
  • 52
  • …
  • 91
  • 92
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.