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Show Results For
- All HBS Web
(1,808)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- March 2017
- Supplement
Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- March 2017
- Case
Pintura Corporation: The Lena Launch Decision
By: John A. Quelch and Katherine B. Hartman
Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision." Harvard Business School Brief Case 917-523, March 2017.
- December 2016
- Supplement
Access Health CT: Marketing Affordable Care (B)
By: John A. Quelch and Emily C. Boudreau
Supplements the (A) case. View Details
Quelch, John A., and Emily C. Boudreau. "Access Health CT: Marketing Affordable Care (B)." Harvard Business School Supplement 517-070, December 2016.
- November 2016
- Case
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical... View Details
Keywords: Health; Pharmaceutical Industry; Biotech; Marketing; Health Care and Treatment; Biotechnology Industry; England
Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Case 517-054, November 2016.
- Article
Research May Be Costly, but It's Critical
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Research May Be Costly, but It's Critical." Advertising Age 80, no. 17 (May 11, 2009): 24.
- September 2015 (Revised May 2017)
- Case
Merieux NutriSciences: Marketing Food Safety Testing
By: John A. Quelch and Margaret L. Rodriguez
Quelch, John A., and Margaret L. Rodriguez. "Merieux NutriSciences: Marketing Food Safety Testing." Harvard Business School Case 516-024, September 2015. (Revised May 2017.)
- April 2014 (Revised January 2015)
- Background Note
Note on Mobile Healthcare
By: John A. Quelch and Margaret L. Rodriguez
Delivering health care to the global population was a challenge. Health care costs accounted for ten percent of world GDP by 2013. In the U.S., health care costs were expected to top $3.1 trillion in 2014. New technologies, shortages of trained personnel and... View Details
Keywords: Health Care; Mobile; Mobile App; Public Health; Startups; Hardware; Software; Telemedicine; Global; Medical Devices; Medical Services; Medical Solutions; Entrepreneurs; Government And Business; Technological Change; Health Care and Treatment; Entrepreneurship; Government and Politics; Technological Innovation; Applications and Software; Information Infrastructure; Health Industry; Technology Industry
Quelch, John A., and Margaret L. Rodriguez. "Note on Mobile Healthcare." Harvard Business School Background Note 514-122, April 2014. (Revised January 2015.)
- January 2014 (Revised March 2014)
- Case
Cancer Screening in Japan: Market Research and Segmentation
By: John A. Quelch and Margaret L. Rodriguez
Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained... View Details
Quelch, John A., and Margaret L. Rodriguez. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Case 514-057, January 2014. (Revised March 2014.)
- January 2014 (Revised June 2014)
- Supplement
23andMe: Genetic Testing for Consumers (B)
By: John A. Quelch and Margaret L. Rodriguez
Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty. View Details
Keywords: Risk and Uncertainty; Genetics; Crisis Management; Health Care and Treatment; Product Development; Business and Government Relations; Biotechnology Industry; Consumer Products Industry; United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (B)." Harvard Business School Supplement 514-095, January 2014. (Revised June 2014.)
- November 2013 (Revised September 2015)
- Supplement
GlaxoSmithKline in China (B)
By: John A. Quelch and Margaret L. Rodriguez
In 2013, Chinese investigators detained four GSK employees for allegedly bribing health care staff to sell GSK pharmaceuticals. A month later, GSK's Asia Pacific regional president, Abbas Hussain, said the company would help identify corrupt practices. Two days later,... View Details
Keywords: Public Health; Pharmaceuticals; China; Bribery; CSR; Hong Bao; Health Care; Drug; GlaxoSmithKline; GSK; Witty; Government; Marketing; Health; Health Care and Treatment; Corporate Social Responsibility and Impact; Corporate Strategy; Corporate Governance; Business and Government Relations; Ethics; Pharmaceutical Industry; China; United Kingdom; United States
Quelch, John A., and Margaret L. Rodriguez. "GlaxoSmithKline in China (B)." Harvard Business School Supplement 514-050, November 2013. (Revised September 2015.)
- January 2013
- Teaching Note
Brannigan Foods: Strategic Marketing Planning (Brief Case)
By: John A. Quelch and James T. Kindley
- Article
Directors from Academia Can Fill Gaps in Talent
By: Gail J. McGovern and John A. Quelch
McGovern, Gail J., and John A. Quelch. "Directors from Academia Can Fill Gaps in Talent." Directors & Boards 30, no. 4 (Third Quarter 2006): 16.
- Article
Should Multinationals Invest in Africa?
By: John A. Quelch and James E. Austin
Quelch, John A., and James E. Austin. "Should Multinationals Invest in Africa?" MIT Sloan Management Review 34, no. 3 (Spring 1993): 107–119.
- Article
New Strategies in Emerging Markets
By: David J. Arnold and John A. Quelch
Arnold, David J., and John A. Quelch. "New Strategies in Emerging Markets." MIT Sloan Management Review 40, no. 1 (Fall 1998): 7–20.
- 06 Feb 2009
- News
Keeping a keen eye on consumer behaviour
- 2005
- Book
Problems and Cases in Health Care Marketing
Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005.
- 1984
- Chapter
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." In Research on Sales Promotion: Collected Papers. no. 84-104, edited by Katherine E. Jocz, 22–46. Marketing Science Institute Report. Cambridge, MA: Marketing Science Institute, 1984.
- Article
Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships
By: Anirudh Dhebar, Scott A. Neslin and John A. Quelch
Dhebar, Anirudh, Scott A. Neslin, and John A. Quelch. "Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships." Journal of Retailing 63, no. 4 (Winter 1987): 333–364.
- July 2004 (Revised May 2017)
- Teaching Note
Real Madrid Club de Futbol
By: John Quelch
Teaching Note to (9-504-063), (9-505-081), and (9289BN). View Details