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(1,811)
- News (350)
- Research (1,280)
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- Faculty Publications (1,025)
Show Results For
-
All HBS Web
(1,811)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,025)
- 20 Jun 2008
- News
The Prius Liberal
- 23 Jun 2009
- News
Think Lean, Think Mean
- 21 Jul 2009
- News
How to Market in a Downturn
- 25 Nov 2009
- News
Coming out of the dark
- June 2018
- Supplement
Forta Furniture: International Expansion, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Karthik Easwar
- June 2018
- Supplement
Forta Furniture: International Expansion, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Karthik Easwar
- May 2018
- Supplement
Sagacity Tea: What Direction for Growth? Spreadsheet for Students (Brief Case)
By: John A. Quelch and Amy Handlin
- September 2014 (Revised November 2014)
- Case
Marketing Marijuana in Colorado
By: John A. Quelch and David Lane
Colorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry....
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Keywords:
Public Health;
Regulation;
Marijuana;
Plant-Based Agribusiness;
Public Sector;
Entrepreneurship;
Health Care and Treatment;
Agriculture and Agribusiness Industry;
Health Industry;
Colorado
Quelch, John A., and David Lane. "Marketing Marijuana in Colorado." Harvard Business School Case 515-009, September 2014. (Revised November 2014.)
- September 2014
- Supplement
Pfizer and AstraZeneca: Marketing an Acquisition (B)
By: John A. Quelch and James Weber
This (B) case provides a brief description of the outcome of the (A) case.
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Keywords:
Health Care Policy;
Pharmaceutical Sales;
Mergers And Acquisitions;
Marketing;
Pharmaceutical Industry;
United Kingdom;
United States
Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (B)." Harvard Business School Supplement 515-008, September 2014.
- April 2010
- Supplement
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Heather Beckham
- October 2011 (Revised March 2012)
- Teaching Note
Cottle-Taylor: Expanding the Oral Care Group in India (Brief Case)
By: John A. Quelch and Alisa Zalosh
Teaching Note for Product Number 4350
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- June 2010 (Revised July 2011)
- Teaching Note
Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
By: John A. Quelch and Patricia Girardi
Teaching Note for 4217.
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- September 2009
- Teaching Note
Culinarian Cookware: Pondering Price Promotion (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note for 4057.
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- Article
Can Corporate Social Responsibility Survive Recession?
By: John A. Quelch and Katherine Jocz
Quelch, John A., and Katherine Jocz. "Can Corporate Social Responsibility Survive Recession?" Leader to Leader, no. 53 (Summer 2009): 37–43.
- January 2008
- Case
Lenovo: Building A Global Brand (Multimedia case)
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008.
- Article
An Exploration of Marketing's Impact on Society: A Perspective Linked to Democracy
By: John A. Quelch and Katherine Jocz
The authors propose a political theory perspective for examining the impact of the modern aggregate marketing system on consumer welfare and society. Specifically, they suggest that the benefits marketing delivers to consumers are similar to the conditions required for...
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Quelch, John A., and Katherine Jocz. "An Exploration of Marketing's Impact on Society: A Perspective Linked to Democracy." Journal of Public Policy & Marketing 27, no. 2 (Fall 2008): 202–206.
- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide...
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Keywords:
Venture Capital;
Internet and the Web;
Information Technology;
Product Development;
Technological Innovation;
Nonprofit Organizations;
Marketing Strategy;
Information Infrastructure;
Developing Countries and Economies;
Manufacturing Industry;
Information Technology Industry;
Computer Industry;
Cambridge
Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
- August 2007 (Revised April 2008)
- Case
McDonald's
By: John A. Quelch and Kerry Herman
Quelch, John A., and Kerry Herman. "McDonald's." Harvard Business School Case 508-025, August 2007. (Revised April 2008.)
- 1987
- Book
Advertising and Promotion Management: A Manager's Guide to Theory & Practice
By: Paul Farris and John A. Quelch
- Article
Country Managers in Transitional Economies: The Case of Vietnam
By: John A. Quelch and Christine Dinh-Tan
Quelch, John A., and Christine Dinh-Tan. "Country Managers in Transitional Economies: The Case of Vietnam." Business Horizons 41, no. 4 (July–August 1998): 34–40.