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  • 1983
  • Book

Cases in Advertising and Promotion Management

By: John A. Quelch and Paul Farris
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  • 06 Dec 2010
  • Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

for Internet freedom or cover for a failed business strategy, depending on with whom you talk. Professor John A. Quelch looks behind the headlines in a new case. Key concepts... View Details
  • 01 Mar 2018
  • News

The Evolving HBS Campus

civic leaders gathered for a “topping-off” ceremony to mark the occasion of the highest steel beam going into place on Harvard’s future Science and Engineering Complex. The 500,000-square-foot facility will be the newest addition to the Harvard View Details
  • 28 Oct 2019

MS/MBA: Engineering Sciences Showcase

Join us to learn more about the Harvard MS/MBA: Engineering Sciences program, a joint degree offered by the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS) and Harvard Business... View Details
  • April 2020
  • Supplement

Promoting Land and Nature Jerky, Spreadsheet for Students (Brief Case)

By: John A. Quelch and Katherine B. Hartman
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  • April 2020
  • Supplement

Promoting Land and Nature Jerky, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Katherine B. Hartman
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  • June 2017
  • Supplement

Magellan Boatworks, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and James T. Kindley
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  • March 2017
  • Teaching Note

Pintura Corporation: The Lena Launch Decision (Brief Case)

By: John A. Quelch and Katherine B. Hartman
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  • December 28, 2009
  • Article

A Marketing Manifesto to Address China's Consumers Far and Wide

By: John A. Quelch and Katherine E. Jocz
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  • Article

Positioning The Nation State

By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details
Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics
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  • Article

Respect Your Customers

By: John A. Quelch and Katherine E. Jocz
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  • February 2016 (Revised May 2016)
  • Case

Employee Health

By: John A. Quelch and Emily C. Boudreau
Keywords: Health Care; Empoylee Wellness Programs; Health Insurance; Mental Health; Corporate Culture; Employee Compensation; Health; Corporate Strategy; Europe; Asia; North America
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  • September 2014 (Revised May 2017)
  • Case

Fresno's Social Impact Bond for Asthma

By: John A. Quelch and Margaret L. Rodriguez
In 2014, Social Impact Bonds (SIBs) were quickly gaining popularity as an investment vehicle which joined together private investors and nonprofits to tackle social issues. Although numerous SIB projects and proposals had cropped up across the U.S. following the launch... View Details
Keywords: Social Enterprise; Health Care; Marketing; Bonds; Financing; Asthma; Air Pollution; Air Quality; Chronic Disease; Public Health; Health; Health Care and Treatment; Finance; Health Industry; Financial Services Industry; United States
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  • February 2014 (Revised June 2014)
  • Case

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

By: John A. Quelch and Margaret L. Rodriguez
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
Keywords: Marketing; Market Segmentation; Operations; Shipbuilding; Cruising; Cruise Lines; Royal Caribbean; Carnival; Environmental And Social Sustainability; Environment; Security; Health; Public Health; Environmental Protection; Health Care; International; Safety; Environmental Sustainability; Travel Industry; Health Industry; Europe; West Indies; Mexico; United States; United Kingdom
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  • May 2010
  • Case

Flare Fragrances Company, Inc: Analyzing Growth Opportunities

By: John A. Quelch and Lisa D. Donovan
Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly... View Details
Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Product Launch; Segmentation; Growth and Development Strategy; Consumer Products Industry
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  • April 2004 (Revised June 2004)
  • Teaching Note

Starbucks: Delivering Customer Service (TN)

By: Youngme E. Moon and John A. Quelch
Teaching Note to (9-504-016). View Details
Keywords: Customer Relationship Management; Food and Beverage Industry
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  • May 1991 (Revised July 1992)
  • Teaching Note

Amalgamated Aluminum Alloy Division, Teaching Note

By: Benson P. Shapiro and John A. Quelch
Keywords: Mining Industry
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  • March 2005
  • Article

Outsourcing Marketing

By: Gail J. McGovern and John A. Quelch
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  • December 2003
  • Article

Profit Globally, Give Globally

By: John A. Quelch and V. Kasturi Rangan
Keywords: Profit; Global Range; Philanthropy and Charitable Giving
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  • June 1981
  • Article

Communications Strategy for the Nation-State

By: R. S. Tedlow and John A. Quelch
Keywords: Communication
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