Publications

October 2000 (Revised March 2007)
Case

Nick Fiore: Healer or Hitman? (A)

By: Clayton M. Christensen and Tara Donovan

Many general managers face this predicament at one time or another: if I don't deliver the numbers, senior management won't invest in our growth. But what it takes to deliver the desired numbers may include layoffs and other undesirable solutions. Is it better to back... View Details

Keywords: Risk Management; Job Cuts and Outsourcing; Strategic Planning; Decision Choices and Conditions

05 Dec 2023
Cold Call Podcast

What Founders Get Wrong about Sales and Marketing

Keywords: Re: Mark N. Roberge

December 2022
Technical Note

Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework

By: George Serafeim

The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details

Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis

October 2000 (Revised April 2001)
Case

Cost of Capital at Ameritrade

By: Mark L. Mitchell and Erik Stafford

Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details

Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry

30 Oct 2013
News

#Twitterforsale

December 1999 (Revised May 2002)
Case

CNBC (A): NBC and Its Startup Friends

By: Rosabeth M. Kanter

NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details

Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Telecommunications Industry

Find at Harvard

November 2005 (Revised May 2007)
Case

Leading Change at Simmons (A)

By: Tiziana E. Casciaro, Amy C. Edmondson, Stacy McManus and Kate Roloff

Explores the challenge of managing large-scale organizational change at Simmons, an old and established company that manufactures and distributes mattresses. The new CEO, Charlie Eitel, hired to turn the organization's performance around, considers whether to implement... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Leading Change; Employee Relationship Management; Manufacturing Industry; Consumer Products Industry; United States

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

Keywords: arts; venture capital industry; consumer products; service industry; internet

Research Summary

Mark Bradshaw examines how sell-side financial analysts incorporate accounting information in their earnings forecasts, common stock valuations, and investment recommendations. In addition, he analyzes management reporting of modified GAAP earnings figures to... View Details

16 Apr 2018
Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

on the problem. Then ask yourself—are those assumptions justified, and what are the things I don’t know? And what can I do to figure that out?” Rachel Layne is a freelance writer based in the Boston area. Related Reading: You're Fired: View Details

Keywords: by Rachel Layne; Consulting; Retail

19 Feb 2007
Research & Ideas

Inexperienced Investors and Market Bubbles

age) fund managers, yet you would think these folks are still experienced investors. They must have some track record to have a fund handed over to them to manage. So is it really a matter of time and experience that deepens your View Details

Keywords: by Sean Silverthorne; Financial Services

October 2006 (Revised October 2007)
Case

Grosvenor Group Limited

By: Andre F. Perold, Arthur I Segel, Oliver Corlette and Soyoun Song

A global real estate investment firm is trying to decide whether to enter into a property-derivative transaction to help it effect a change in asset allocation. The market for real estate derivatives is beginning to grow quite rapidly and the firm is trying to... View Details

Keywords: Asset Management; Financial Instruments; Financial Markets; Business or Company Management; Property; Financial Services Industry; Real Estate Industry

December 2022 (Revised May 2023)
Case

Iberdrola: Leading the Energy Revolution

By: Juan Alcácer and Emer Moloney

At the end of 2019, Ignacio Galán, the Chairman and CEO of the world's third largest utility, Iberdrola, reflected on his almost 20 years at the company. He managed a portfolio of three very different businesses, each with their own specific opportunities and... View Details

25 Apr 2012
Research & Ideas

The Importance of Teaming

boundaries was also an important factor in team performance. Both perspectives worked well in guiding the design and management of effective teams, at least in contexts where managers had the lead-time and... View Details

Keywords: Re: Amy C. Edmondson

October 2011 (Revised March 2012)
Case

AQR's DELTA Strategy

By: Daniel Bergstresser, Lauren Cohen, Randolph B. Cohen and Christopher Malloy

In the summer of 2008, AQR Capital Management was considering the launch of a new hedge fund strategy. The proposed DELTA portfolio would offer investors exposure to a basket of nine major hedge fund strategies. The DELTA strategy would be innovative in two ways.... View Details

Keywords: Investment Portfolio; Investment Funds; Financial Strategy; Financial Services Industry

18 Oct 2013
News

The State of U.S. Markets Post-Shutdown

03 Dec 2012
News

In World of Big Stuff, the U.S. Still Rules

June 2018
Case

Burton Sensors, Inc.

By: William E. Fruhan and Wei Wang

Burton Sensors presents a realistic situation where a small, rapidly growing, and profitable temperature sensor original equipment manufacturer (OEM) reaches its debt capacity and seeks equity financing to sustain high growth. The president of the company must decide... View Details

Keywords: Financing and Loans; Acquisition; Investment; Financial Strategy; Decision Choices and Conditions