Publications

October 2001
Article

The On-Line Auction Phenomenon: Growth, Strategies, Promise, and Problems

By: Gillian Ku and Deepak Malhotra

Keywords: Internet and the Web; Auctions; Growth and Development; Strategy; Problems and Challenges

Find at Harvard

June 2021
Case

HelloSelf: Search

By: John R. Wells and Benjamin Weinstock

In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists,... View Details

Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Business Model; Product Launch

May 2016 (Revised January 2018)
Case

Improving Repurchase Rates at zulily

By: Thales Teixeira and Sarah McAra

In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an... View Details

Keywords: Zulily; Repurchase; E-commerce; Online Shopping; Fashion; Customer Relationship Management; Internet and the Web; Digital Marketing; Customer Satisfaction; Fashion Industry; Retail Industry; Seattle

01 Dec 2003
Research & Ideas

Sometimes Success Begins at Failure

that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details

Keywords: by Henry Chesbrough; Health; Pharmaceutical

15 Nov 2006
Research & Ideas

Lessons Not Learned About Innovation

rare, but too many executives swing for the fences with each new innovation. This not only marginalizes people who work on smaller projects, but also tends to result in projects modeled on existing market successes—that is, not that... View Details

Keywords: by Sean Silverthorne

08 Apr 2014
First Look

First Look: April 8

examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details

Keywords: Sean Silverthorne

01 Apr 2000
News

Real World Issues Aired at Student Led Conferences

opening remarks from David Michael, vice president and director of BCG Hong Kong. After a keynote address by Andrew Miller, SVP of sales and marketing at China.com, attendees gathered for a plenary session on "The Next Frontier -- The... View Details

Keywords: Mary Ellen Gardner

01 Oct 2000
News

Faculty Retirements

work includes papers on "Restructuring in the U.S. Advertising Media Industry" and "The Emerging Position of the Internet as an Advertising Medium." Silk joined the HBS faculty in 1989. Previously, he was the Schell Professor of... View Details

26 Jul 2016
First Look

July 26, 2016

https://cb.hbsp.harvard.edu/cbmp/product/216076-PDF-ENG Harvard Business School Case 516-094 Airbnb, Etsy, Uber: Acquiring the First Thousand Customers By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing View Details

Keywords: Sean Silverthorne

24 Feb 2009
First Look

First Look: February 24, 2009

hand, social critics often argue that the rise of Internet pornography is contributing to a coarsening of American culture. Do consumption patterns of online adult entertainment reveal two separate Americas? Or is the consumption of... View Details

Keywords: Martha Lagace

February 1999 (Revised March 2001)
Case

Egghead to Egghead.com (A)

By: V. Kasturi Rangan and Marie Bell

Over the course of 12 months in 1997 and 1998, Egghead senior management decided to shut down its 180 brick-and-mortar retail stores and move to an electronic store. The case describes the evolution of that process, and the role of its CEO George Orban, and poses... View Details

Keywords: Business Model; Internet and the Web; Transformation; Decisions; Corporate Strategy; Marketing Strategy; Market Transactions; Buildings and Facilities; Retail Industry

01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

from large groups of people is exactly what nonprofits and political campaigns have been doing for more than a century. In today's world, though, the Internet has dramatically altered the ability for companies and independent... View Details

Keywords: by Michael Blanding; Financial Services

07 Jun 2011
First Look

First Look: June 7

five-year-old company were pleased with the company's billion dollar IPO, the biggest Internet IPO since Google's, but changes in consumer behavior on the Internet were obliging a review of the model.... View Details

Keywords: Sean Silverthorne

01 Dec 1999
News

The Way You See It

management methods in American business," finished fourth, followed by IBM's Thomas J. Watson, whose "computers enabled the automation of well-informed decision-making, allowing business and the work force to migrate from manual labor in a stable View Details

Keywords: Garry Emmons. Data collection by Ericka Webb.

September 2020 (Revised January 2021)
Case

Comviva: Exploring New Frontiers (A)

By: Dante Roscini and Mahima Rao-Kachroo

Comviva, a mobile solutions provider active in India and 94 other countries, has had a rich history and been successful across many emerging and complex markets: Latin America, South-East Asia, Africa. What are the lessons learnt from expansion, cultural fits, and... View Details

Keywords: Internet and the Web; Acquisition; Emerging Markets; Cross-Cultural and Cross-Border Issues; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry; India; South Asia