Publications

01 Apr 2002
News

Career Transitions, Continuing Education Focus of Washington, D.C., Club

In 1995, Joseph L. Loughran (MBA '83) volunteered to be the government activities luncheon coordinator for the HBS Club of Washington, D.C. "Little did I know what was in store for me," he jokes. Loughran, a Pennsylvania native, is now... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

21 May 2018
HBS Case

How Would You Price One of the World's Great Watches?

premier brands such as Patek Philippe, Audemars Piguet, and Vacheron Constantin. Thomke and coauthor Daniela Beyersdorfer, associate director of the Harvard Business School Europe Research Center, had... View Details

Keywords: by Roberta Holland; Fashion

March 2004 (Revised January 2008)
Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch

Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details

Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation

10 Aug 2016
Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

coauthored an essay to help students think through the complicated decision about where to go to college. Previous research has produced mixed results when it comes to the ripple effect of scandals. The Woods imbroglio may have hurt View Details

Keywords: by Dina Gerdeman; Education

07 Apr 2022
Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

seems like a sizable portion of the firm’s earnings. In fact, consumers favor brands that seem to be giving a larger cut of their profits, even if the total dollar amount is... View Details

Keywords: by Pamela Reynolds

April 2020 (Revised June 2020)
Case

Oriental Land Co., Ltd.—Tokyo Disney Resort

By: Ramon Casadesus-Masanell and Akiko Kanno

This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details

Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States

April 2005
Article

Psychological Dimensions of the Israeli Settlements Issue: Endowments and Identities

By: Susan Hackley, M. Bazerman, Lee Ross and Dan Shapiro

Keywords: Health; Identity; Housing; Israel

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19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

literally a 50-50 proposition." In terms of leadership advice, first of all, we should all acknowledge that the country today is almost literally a 50-50 proposition. The Senate will be 50-50, and the... View Details

Keywords: by Dina Gerdeman

December 2022
Article

The Contribution of Price Growth to Pharmaceutical Revenue Growth in the United States: Evidence from Medicines Sold in Retail Pharmacies

By: Pragya Kakani, Michael Chernew and Amitabh Chandra

Context: To what extent does pharmaceutical revenue growth depend on new medicines versus increasing prices for existing medicines? Moreover, does using list prices, as is commonly done, instead of prices net of confidential rebates offered by manufacturers, which are... View Details

Keywords: Revenue; Price; Policy; Business Strategy; Pharmaceutical Industry

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Web

Manuscript Collections - A Chronicle of the China Trade

Related Collections Site Credits Manuscript Collections A collecting strength for Baker Library is the extensive records of American firms engaged in trade with and in nineteenth-century China. Encompassing some View Details

January 2004
Case

Macroeconomic Policy and the State of the U.S. Economy, 2003

By: David A. Moss

Based on excerpts from Federal Reserve Chairman Alan Greenspan's testimony before the U.S. Senate Committee on Banking, Housing, and Urban Affairs on July 16, 2003, as well as economic data that were available to Chairman Greenspan at the time. Taken together, the text... View Details

Keywords: Macroeconomics; Banks and Banking; Policy; Housing; Analytics and Data Science; Problems and Challenges; Urban Development; United States

01 Nov 2019
Video

Jaithirth Rao

Jerry Rao, serial entrepreneur and founder of the India-based Value and Budget Housing Corporation, describes his company's innovative strategies for building affordable housing and competing in India's real estate market. View Details

28 Apr 2014
Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

October, startup Fantex Brokerage Services announced plans to sell stocks related to the star power of an individual athlete's brand. Its first trading stock, which will mark the company's initial public offering, "will be linked to... View Details

Keywords: by Carmen Nobel; Sports

07 Dec 2016
Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

including those focused on health care, consumer packaged goods, media and advertising. During the afternoon keynote, Marc Pritchard, Chief Brand Officer of P&G discussed the future View Details

Keywords: Entertainment / Media / Sports

October 2003 (Revised January 2004)
Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman

In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details

Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Fashion Industry; United Kingdom