Food Marketing - Publications - Faculty & Research

August 2010 (Revised July 2012)
Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details

Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry

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07 Oct 2024
News

On the Move: Nikos Bartzoulianos (MBA 2008)

After nearly nine years in a series of marketing and strategy roles at Samsung—where he logged approximately 2.5 million air miles and earned status as a “permanent resident” of Korea—Nikos Bartzoulianos (MBA 2008) made the leap to Electrolux Group Chief Marketing... View Details

April 1975 (Revised November 1988)
Case

La Grande Alliance-Restaurant Francaise

By: Claudine B. B. Malone and Carliss Y. Baldwin

Pricing of meals for exclusive French restaurant. View Details

Keywords: Price; Product Marketing; Food and Beverage Industry; Food and Beverage Industry

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10 Sep 2024
Research & Ideas

What Happens When Business Owners Turn to ChatBots for Advice

not enough to solve their problem,” Koning says. "Here’s a technology that allows us to put a phenomenal business adviser in the pockets of billions of people." “Maybe it’s that you have a food stall, but your View Details

Keywords: by Ben Rand

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

By: Benson P. Shapiro

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

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Profile

Mallika Ahluwalia

school system, Mallika accepted her first international development challenge. Working in a small team, Mallika helped run a United Nations World Food Program project in Namibia that fed 90,000 AIDS-affected orphans. "I got closely... View Details

01 May 2018
First Look

First Look at New Research and Ideas, May 1, 2018

https://cb.hbsp.harvard.edu/cbmp/product/718039 Harvard Business School Case 517-064 Note on the Impact of Millennials on the Food System In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by... View Details

Keywords: Sean Silverthorne

06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an... View Details

Keywords: by Danielle Kost; Health

November 1998 (Revised June 2001)
Case

Global Beer

Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details

Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States

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01 Dec 2019
News

Case Study: Farming It Out

to tackle more complex tasks like pruning and picking. The Question: For now, AGR is focused on nailing the initial market fit, Andersen says, but at some point he’ll have to face the question of empire building. Other companies have... View Details

Keywords: Jen McFarland Flint; Agriculture

December 7, 1999
Article

Henry Heinz and Brand Creation in the Late Nineteenth Century

By: Nancy F. Koehn

Keywords: Brands and Branding; Food and Beverage Industry

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Profile

Max Wibaux

GlaxoSmithKline. L’Oréal. Lindt & Sprungli. With a resumé that includes significant marketing roles in these and other CPG companies, Max Wibaux, MBA 2019, already has an impressive decade of experience behind him. "I loved the... View Details

Keywords: CPG

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick, and some even died. Through it... View Details

Keywords: by Maggie Starvish; Retail

16 Jan 2025
Blog Post

Alumni Career Journey: Sophie Levin (MS/MBA 2022) - How Risk Can Be the Key to a Sustainable Future

venture firm called The Engine. During my second internship at The Engine, I discovered cell-cultured meat. I was immediately captivated by the potential of growing meat without animals! It felt like a revolutionary solution to multiple global challenges—particularly... View Details

01 Oct 1998
News

Supplying Demand

whopping $5.2 billion. In creating Staples, Stemberg drew on the knowledge of modern distribution techniques he had acquired during his twelve years in the grocery business. As a vice president with the Jewel Companies' Star Market chain... View Details

Keywords: Paul Michelman

June 2011
Teaching Note

Cola Wars Continue: Coke and Pepsi in 2010 (TN)

By: David B. Yoffie

Teaching Note for 711462. View Details

Keywords: Industry Structures; Competitive Strategy; Competition; Price; Brands and Branding; Food and Beverage Industry; United States

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12 Feb 2025
Blog Post

How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022)

venture firm called The Engine. During my second internship at The Engine, I discovered cell-cultured meat. I was immediately captivated by the potential of growing meat without animals! It felt like a revolutionary solution to multiple global challenges—particularly... View Details

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Alumni Career Journey: Margot Zuckerman (MBA 2024) – Integrating Climate into Business (and Government) Priorities - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details

23 Jan 2012
Research & Ideas

Break Your Addiction to Service Heroes

red on food service. But Southwest doesn't pay much attention to that, because getting better at food service would slow its turnaround time, which is a big green for the airline when it comes to pleasing... View Details

Keywords: by Deborah Blagg; Service