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- All HBS Web
(1,492)
- People (1)
- News (296)
- Research (1,025)
- Events (2)
- Multimedia (2)
- Faculty Publications (682)
- 2022
- Working Paper
Getting on the Map: The Impact of Online Listings on Business Performance
By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
- 02 Mar 2020
- News
Cheese Whiz
Indian paneer, Palestinian Ackawi, and a range of Hispanic cheeses, such as asadero and Cotija. “Business is pretty simple,” Scharfman told the Wisconsin State Journal. “Identify a market need, figure out how to do it, get access to... View Details
- 28 Mar 2017
- First Look
First Look at New Research, March 28
marketing organization, selling 46 products, including pouched milk, cheese, butter, ice cream, and infant food through a million retailers across the country, and is the View Details
Keywords: Sean Silverthorne
- 06 Apr 2016
- News
Raising a Glass to Life-Long Entrepreneurship
huge global companies that are very well run and have been very financially successful. In the US beer business we have a little bit less than 2 percent market share. So, we have to keep the heart and passion of a small business.... View Details
Ernest Gallo
A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold... View Details
Keywords: Food & Tobacco
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
Making Sense of Capitalism
organized—“Capitalism and the Senses”— was an invaluable experience for me to develop scholarly networks and to revisit my own research, which examines the sensory experience of food marketing in the early... View Details
- December 2013
- Teaching Note
Coffee Wars in India: Café Coffee Day Takes On the Global Brands
By: David B. Yoffie
- 06 Dec 2021
- News
Tipping Point
Kenyan coffee farm. The price of coffee beans on the global market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from... View Details
- November 2004
- Case
Innocent Drinks
By: William A. Sahlman and Dan Heath
The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details
Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe
Sahlman, William A., and Dan Heath. "Innocent Drinks." Harvard Business School Case 805-031, November 2004.
- August 1984 (Revised June 1985)
- Teaching Note
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note
- 07 Nov 2016
- News
The Business of Saving Old Buildings
setting up a nonprofit foundation to do recycling of older buildings, and so I started the Architecture Heritage Foundation and was asked by the Boston Redevelopment Authority to come up with what they could do with the surplus wholesale View Details
- 29 Aug 2017
- Blog Post
3 Insights from My First Year at HBS
business in emerging markets based during my Tanzania consulting engagement (and broader personal experiences). It was well received by both my classmates and professors. 2. I Learned about Purpose Driven Leadership During our leadership,... View Details
- Profile
Fangfang Wang
In China, Fangfang Wang participated in a general management training program at Mars Food that allowed her “the freedom to customize my career path.” Through a series of rotating assignments, Fangfang developed a deep understanding of... View Details
- Web
Forest L. Reinhardt | About
interested in the relationships between market and nonmarket business strategy, the connections between the activities of government entities and those of firms, the behavior of private and public organizations that manage natural... View Details
- 29 Jan 2025
- Blog Post
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)
Learn about the career resources available to HBS alumni through HBS Career & Professional Development When I started my journey at Harvard Business School, I was eager to broaden my business knowledge and strengthen my skills, particularly in View Details
- 26 Jul 2017
- Blog Post
“Uncertainty Makes It More Interesting.”
who’s in charge of what?” Their marketing strategy pitches Tim Hortons in the middle, offering white collar and upper class professionals a superior alternative to convenience store coffee. Unlike many convenience store coffee shops, Tim... View Details
Keywords: Consumer Products / Retail
- 26 Aug 2016
- News
Improving Wellness Through Better Nutrition
With a background in consumer health care at Johnson & Johnson, when Beth Burrough (MBA 1991) joined Mom’s Meals Nourishcare as a partner and chief marketing officer in 2006, she already understood the company’s potential to improve the... View Details
Roberto C. Goizueta
a marketing coup, Goizueta’s Classic Coke, in 1986, beat out Pepsi to emerge once again as the nation’s best-selling soft drink with 40% of the $38 billion market. Goizueta aggressively expanded Coca-Cola into international View Details
Keywords: Food & Tobacco
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
Keywords: Brand Management; Brand Equity; Brand Communication; Brand & Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.