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- All HBS Web
(1,485)
- People (1)
- News (285)
- Research (1,021)
- Events (2)
- Multimedia (2)
- Faculty Publications (681)
- 15 Mar 2016
- First Look
March 15, 2016
food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its View Details
- 01 Jun 2022
- News
Turning Point: Sparking Change
Amy Hilliard (MBA 1978) (Illustration by Gisela Goppel) Amy Hilliard (MBA 1978) (Illustration by Gisela Goppel) The first time I walked into a university classroom as an instructor, not a student, it was the fall of 2019, and 45 students were registered for my... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of brand View Details
- January 2009 (Revised July 2015)
- Case
Restaurant Promotions in 2015
By: Benjamin Edelman
A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an... View Details
Keywords: Marketing Strategy; Two-Sided Platforms; Service Delivery; Service Operations; Internet; Food and Beverage Industry; Food and Beverage Industry
Edelman, Benjamin. "Restaurant Promotions in 2015." Harvard Business School Case 909-034, January 2009. (Revised July 2015.) (request a courtesy copy.)
Owsley Brown II
Taking the helm of the family company from his brother in 1993, Brown dramatically expanded Brown-Forman’s international presence and invested heavily in sales and marketing. Brown orchestrated a total marketing “makeover” for the company... View Details
Keywords: Food & Tobacco
- 01 Apr 1997
- News
Manager's Notebook
customer information. But now, conveniences such as Web browsers and "smart cards" (which today are used to store electronic money in several European markets and, in the future, could record an individual's daily transaction information)... View Details
Keywords: Judith Ross
- 01 Oct 1998
- News
Supplying Demand
whopping $5.2 billion. In creating Staples, Stemberg drew on the knowledge of modern distribution techniques he had acquired during his twelve years in the grocery business. As a vice president with the Jewel Companies' Star Market chain... View Details
Keywords: Paul Michelman
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
concluded that alternative packaging solutions weren’t as green as they purported to be if they didn’t perform well in their main function: storing and preserving the food they contained. Recognizing they would need to use plastic... View Details
Keywords: by Ranjay Gulati
- 15 Dec 2024
- News
Kelp Is on the Way
product. We’ve got some fantastic clinical results to back it up and all the reasons why seaweed is good for the skin—but we’re not a beauty company,” Perkins says. “For us, beauty is the thin end of the wedge. It’s a high-value market to... View Details
- Profile
Max Wibaux
GlaxoSmithKline. L’Oréal. Lindt & Sprungli. With a resumé that includes significant marketing roles in these and other CPG companies, Max Wibaux, MBA 2019, already has an impressive decade of experience behind him. "I loved the... View Details
Keywords: CPG
Joseph E. Lonning
When Lonning was appointed CEO in 1971, Kellogg had achieved a record 21 years of top level financial performance. Under Lonning’s tenure, Kellogg continued its market share dominance and achieved an additional 9 years of top financial... View Details
Keywords: Food & Tobacco
- 16 Feb 2004
- Research & Ideas
European Private Equity—Still a Teenager?
The European market remains very attractive, with strong potential for growth—especially once French and German restructuring gets more underway, according to a panel of private equity group executives. That panel discussion was part of... View Details
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405]. View Details
- 01 Dec 1998
- News
New HBS Alumni Board Members
and his wife, Lisa, live in Rhode Island with their two children. Robert A. Hut (12th OPM) is executive vice president of Tams-Witmark Music Library, Inc., which licenses to the world market the stage performance rights of Broadway... View Details
- 9 Dec 2011 - 10 Dec 2011
- Conference Presentation
Taste Contested: The Construction of American Wine Culture, 1967-1976
By: Ai Hisano
This paper examines the role of taste in American consumer society by analyzing how wine came to symbolize sophistication during the 1960s and 1970s. View Details
Hisano, Ai. "Taste Contested: The Construction of American Wine Culture, 1967-1976." Paper presented at the International Conference on Food Studies, Food Studies Knowledge Community, Las Vegas, NV, December 9–10, 2011.
- July 2024 (Revised January 2025)
- Case
Dynamic Pricing at Wendy’s: Where’s the Beef?
By: Elie Ofek, Alicia Dadlani and Martha Hostetter
In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details
Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry
Ofek, Elie, Alicia Dadlani, and Martha Hostetter. "Dynamic Pricing at Wendy’s: Where’s the Beef?" Harvard Business School Case 525-010, July 2024. (Revised January 2025.)
- 01 Apr 1998
- News
Microfinance's Big Payoff: Michael Chu and ACCION International
its pragmatic use of the profit motive and market mechanisms to make a sustainable, self-perpetuating, and effective impact on the lives of poor people. When the ACCION opportunity came along, it forced me to confront those late-night... View Details
- 26 Sep 2013
- Research & Ideas
Behind India’s Economic and Political Woes
of all, I'll say that this isn't a crisis, but a significant correction. It's the result of a general reduction in confidence in the Indian economy and, in turn, has fed further angst. The fall of the rupee comes at a time of corrections to other emerging View Details
Keywords: by Zeenat Potia
- October 1996 (Revised November 1996)
- Case
Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution
By: Ray A. Goldberg and Mollie H. Carter
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
Goldberg, Ray A., and Mollie H. Carter. "Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution." Harvard Business School Case 597-040, October 1996. (Revised November 1996.)
- 21 Jul 2015
- First Look
First Look: July 21, 2015
professionals can make and investments that only the firm can make, while at the same time minimizing distortions in decisions that either party could make (e.g., promotion and marketing of professionals' services, price setting, choice... View Details
Keywords: Sean Silverthorne