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  • November 1999 (Revised June 2006)
  • Case

DLJdirect: "Putting Our Reputation Online"

By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
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  • 2020
  • Chapter

Climate Change Is Going to Transform Where and How We Build

By: John D. Macomber
As fires, floods, and droughts increasingly threaten homes, businesses, and other institutions, climate risk has become financial risk. This implies that homeowners and investors have been making location decisions without properly pricing the cost of potential peril,... View Details
Keywords: Climate Change; Housing; Mortgages; Geographic Location; Real Estate Industry
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    Paul W. Marshall

    MBA Class of 1960 Professor of Management, Paul W. Marshall, is affiliated with the Entrepreneurial Management Unit and teaches The Entrepreneurial Manager in the Turnaround Environment. This Elective Curriculum course focuses on the role of... View Details

    Keywords: retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services
    • Research Summary

    Research

    The founding and expansion of new firms is central to innovation and economic growth, but the determinants of a new idea’s success are difficult to ascertain. The decision to form a new firm and its ultimate outcome are impacted by ownership structure, financing... View Details

    • 28 Aug 2012
    • First Look

    First Look: August 28

    Publications Individuals' Decision to Co-Donate or Donate Alone: An Archival Study of Married Whole Body Donors in Hawaii Authors: Michel Anteby, Filiz Garip, Paul V. Martorana, and Scott Lozanoff Publication: PLoS ONE 7, no. 8: e42673... View Details
    Keywords: Sean Silverthorne
    • 06 Aug 2021
    • Blog Post

    Socioeconomic Inclusion at HBS: Alexis Jackson (MBA 2021)

    financial aid offer, the decision then became one she described as “heart versus head”—her heart was set on HBS but her financial aid package was less than those from other... View Details
    • 28 May 2015
    • News

    Harvard Business School MBA Class of 2015 Celebrates Class Day

    • 01 Nov 2017
    • What Do You Think?

    What Are the Real Lessons of the Wells Fargo Case?

    a decision to assess all board members and the top 200 executives regarding their historical and future ability to effectively perform their jobs while truly acting in accordance with our values. Being true to our vision and values will... View Details
    Keywords: by James Heskett; Banking
    • 19 Dec 2023
    • Research & Ideas

    15 Podcast Episodes That Grabbed Listeners in 2023

    needed to take decisive steps to succeed against the major opposition to his leadership from both inside and outside the company. Twitter employees circulated an open letter protesting expected layoffs, advertising agencies advised their... View Details
    Keywords: by Danielle Kost
    • 05 Dec 2017
    • First Look

    First Look at New Research and Ideas, December 5, 2017

    strength of the country, is increasingly failing to provide stable policy decisions addressing the issues Sweden is facing. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53584 October 2017 Review of Economics and... View Details
    Keywords: Sean Silverthorne
    • Web

    2023 Reunion Presentations - Alumni

    measure of company returns but are deeply flawed. We propose an alternative measure that isolates operational performance from financial engineering, titled Core Operating Shareholders Returns (COSRs). In the process of disentangling... View Details
    • January 2011 (Revised July 2012)
    • Case

    National Public Broadcasting

    By: Richard S. Ruback and Royce Yudkoff
    Bob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase the company in the early spring of 2006. The company was a media underwriting representative for public television and radio stations throughout the United... View Details
    Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Financial Management; Ownership; Advertising Industry; Media and Broadcasting Industry
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    • Web

    Human Behavior & Decision-Making - Faculty & Research

    suggests that appetitive rather than consummatory activity may best predict future choice and consumption. These findings imply that distinguishing appetite from consumption may improve predictions of future choice and illuminate neural components that support the... View Details
    • Web

    Topics - HBS Working Knowledge

    Satisfaction (23) Customer Value and Value Chain (12) Customers (104) Customization and Personalization (3) Debt Securities (1) Decision Choices and Conditions (43) Decision Making (240) View Details
    • July 2014
    • Article

    Accounting for Crises

    By: Venky Nagar and Gwen Yu
    We provide among the first empirical evidence consistent with recent macro global-game crisis models, which show that the precision of public signals can coordinate crises (e.g., Angeletos and Werning, 2006; Morris and Shin, 2002, 2003). In these models,... View Details
    Keywords: Corporate Disclosure; Mathematical Methods; Game Theory; Financial Markets; Forecasting and Prediction; Accounting; Financial Crisis
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    • 21 Oct 2022
    • Research & Ideas

    People Trust Business, But Expect CEOs to Drive Social Change

    Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
    Keywords: by Scott Van Voorhis
    • 21 Feb 2018
    • Research & Ideas

    When a Competitor Abandons the Market, Should You Advance or Retreat?

    SolStock In late 2016 drug maker Eli Lilly announced it would stop research on the Alzheimer's drug solanezumab after results proved disappointing over three trials. For competitors such as Biogen, Merck, and Roche, this decision... View Details
    Keywords: by Rachel Layne; Pharmaceutical; Health
    • 23 Apr 2019
    • First Look

    New Research and Ideas, April 23, 2019

    https://www.hbs.edu/faculty/Pages/item.aspx?num=55999 forthcoming Journal of Accounting Research The Role of Gatekeepers in Capital Markets By: Srinivasan, Suraj, and Sugata Roychowdhury Abstract—Gatekeepers in financial markets have the... View Details
    Keywords: Dina Gerdeman
    • September 2024
    • Case

    Navigating Digital Transformation at Carrefour

    By: Sunil Gupta and Emilie Billaud
    In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details
    Keywords: Change Management; Talent and Talent Management; Decisions; Digital Strategy; Technology Adoption; Leading Change; Goals and Objectives; Resource Allocation; Digital Marketing; E-commerce; Operations; Logistics; Business Processes; Organizational Culture; Strategic Planning; Alliances; Partners and Partnerships; Competitive Advantage; Digital Transformation; Retail Industry; Food and Beverage Industry; Europe
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    • Web

    Technology & Innovation - Faculty & Research

    (ICT) typically aggregate the "information" and "communication" components together. We show theoretically and empirically that this is problematic. Information and communication technologies have very different effects on the decisions... View Details