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Show Results For
- All HBS Web
(1,683)
- People (6)
- News (439)
- Research (1,044)
- Events (4)
- Multimedia (6)
- Faculty Publications (330)
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
determine if the brand involved had been destroyed in the eyes of consumers. If not, there was a good chance of recovery. In consumer products, you usually aren’t threatened by some radical new technology... View Details
- 25 Jul 2016
- Blog Post
Advice on Switching Careers While at HBS
campus lead treks to visit the offices of a group of companies in that field. I attended the New York retail trek, during which we visited a fast-growing consumer goods company, an emerging brand of women’s... View Details
- 25 Oct 2016
- First Look
October 25, 2016
segmentation, and price discrimination through consumer self-selection. I evaluate these perspectives in the context of a major fashion goods firm using newly available and highly granular data. Model-free... View Details
Keywords: Sean Silverthorne
- 14 May 2019
- Research & Ideas
Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery
report violations when they observe them, so they are actually violating their ethics code by not reporting violations,” Soltes says. Companies have good reason to try and change that. For starters, firms that have an effective compliance... View Details
Keywords: by Michael Blanding
- 06 Dec 2021
- News
3-Minute Briefing: Bonnie Kintzer (MBA 1987)
the turnaround. I knew the brands were still very strong in the mind of the consumer and, with the right team, that we could rebuild the company. I was very clear in the interview process that the name of the company had to change. If... View Details
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand that is the Mormon Tabernacle... View Details
- 01 Apr 2000
- News
Strike Up the Broad(band)
social utility -- the enjoyment of fulfillment people derive from consuming a good or utilizing a service." Beyond movies-on-demand and videoconferencing, the authors say "the most savvy service providers,... View Details
- 08 Dec 2015
- First Look
December 8, 2015
create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that... View Details
Keywords: Sean Silverthorne
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and... View Details
- 08 May 2019
- Blog Post
Top-Notch Talent Begets Top-Notch Talent
“At the end of the day, I think we are very good recruiters,” says Cheney. “Most recruiters have never been in a business role. My HBS education allows me to sit with any founder in any industry, from the most complex hedge fund to View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high expectations about the... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
caregivers—physicians and nurses—on the other.6 Administrators kept emphasizing, "Cut costs, save money." Caregivers replied, "We're not good at cutting costs; we cure children and save lives. That is our mission."... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Dec 2007
- News
Lighten Up
sporting goods companies. But Kim and Coup weren’t interested in selling the company yet. Meanwhile, Timberland, based in Stratham, New Hampshire, had been assembling a collection of brands under the umbrella of its outdoor group to... View Details
- Student-Profile
Mengjie "Magie" Cheng
behaviors in greater detail, she started to investigate the possibility of a Ph.D. “My interests were quite broad when I applied, but centered around technological innovation and new product diffusion,” Magie explained. She was interested in exploring how technology... View Details
- 01 Jun 2012
- News
Inspiration Is Not Enough
start, says Harris in his new book, Transformative Entrepreneurs (Palgrave Macmillan). But so is something much less exotic: a passion for execution. Harris focuses on stories of business geniuses who had that most rare ability to deliver on a great or even very View Details
- 01 Apr 1998
- News
Deals For Sale
purchase goods from distributors. "A retail chain store with several outlets might bid on these items, for example," he says. Auctions are held daily and are done in real time. "You go to the site, see what other people are offering, and... View Details
Keywords: Judith A. Ross
- 30 Sep 2024
- News
The Making of a Streaming Sensation
good adaptation? JN: The two things that I found, I wouldn't say they're rules, but the two guiding principles. The first is character. You've got to have a main character or a collection of characters that you think the audience will... View Details
- 01 Dec 2011
- News
Ticktock
Sleepyheads, Beware: An alarm clock that doesn’t mess around. Photo courtesy Nanda Home Related Links Watch Nanda explain Clocky See Tocky, the newest product Purchase the original Clocky case Purchase the "Life After Clocky" case In the spring of 2005, media outlets... View Details
- Fast Answer
Transforming Education Through Social Entrepreneurship
cover emerging sectors and technological advances in education, healthcare, retail, energy, aerospace, consumer goods and automotive. For example, searching on the keyword,... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
we've seen suggests that this performance is typical: analysts and managers have trouble making forecasts in the kind of volatile economy that will probably be part of the new normal. Pay Attention to Product Availability Repeated studies in supermarkets and other... View Details