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Ethics
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- May 1999
- Background Note
Note on Behavioral Pricing
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details
Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion
- May 1999
- Supplement
Becton Dickinson: Ethics and Business Practices (A), Supplement 2
By: Lynn S. Paine
Supplements the (A) case. View Details
- February 1999 (Revised October 2009)
- Case
Royal Dutch/Shell in Nigeria (A)
By: Lynn S. Paine and Mihnea C. Moldoveanu
Working with Shell's country manager for Nigeria, the company's Committee of Managing Directors must decide how to respond to the Nigerian government's decision to impose the death sentence on Ken Saro-Wiwa and eight other leaders of a movement for the rights of the... View Details
- February 1999 (Revised April 1999)
- Case
Guaranty Trust Bank PLC Nigeria (A)
By: Lynn S. Paine and Hal Hogan
Fola Adeola, the CEO of Nigeria's Guaranty Trust Bank and one of its founders in 1991, is considering what should be done to maintain the bank's original vision and vitality in the face of its rapid growth and success in the marketplace. Known for its high ethical... View Details
- February 1999
- Case
Guaranty Trust Bank PLC Nigeria (D)
By: Lynn S. Paine and Hal Hogan
Supplements the (A) case. View Details
- January 1999
- Background Note
The Professional Pledge and Conflict of Interest
By: Ashish Nanda
It is argued that professionals pledge fiduciary responsibility towards their clients to minimize the occurrence of conflicts of interest, which are socially inefficient. Professional associations are formed to ensure that in their practices, professionals live by... View Details
- 1999
- Article
Ethical Universals in Practice: An Analysis of Five Principles
By: M. C. Moldoveanu and H. H. Stevenson
- December 1998
- Case
John Hancock Sports Sponsorship: 1993-2000 and Beyond
By: Stephen A. Greyser and John Teopaco
Examines sports sponsorship at John Hancock through 1998 and prospectively beyond. From its early sponsorship of the legendary Boston Marathon, the company had expanded its activities substantially. It was one of the worldwide "Top Sponsor" companies of the Olympics, a... View Details
- December 1998
- Supplement
Franco Bernabe, Video
By: Linda A. Hill and Jennifer Suesse
Contains interview excerpts. Franco Bernabe discusses becoming a leader, reflections on leadership vision, ethics, leadership style, changes in the future of ENI. View Details
- November 1998 (Revised October 2003)
- Case
Mike Winsor: A Career in Marketing
By: Robert J. Dolan
An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing. View Details
- October 1998 (Revised April 2002)
- Supplement
Becton Dickinson: Ethics and Business Practices (A) Supplement 1
By: Lynn S. Paine
Supplements the (A) case. View Details
- October 1998 (Revised April 2000)
- Case
Becton Dickinson: Ethics and Business Practices (B)
By: Lynn S. Paine
Supplements the (A) case. View Details
- September 1998 (Revised May 2004)
- Case
Becton Dickinson: Ethics and Business Practices (A)
By: Lynn S. Paine
Becton Dickinson's Global One-Company Operations Group must decide on the company's global policy on gifts, gratuities, and business entertainment. A central issue is whether the policy should be established centrally and made uniform worldwide or whether it should be... View Details
- 1998
- Chapter
God and Fair Competition: Does the Foreign Direct Investor Face Still Other Risks in Emerging Markets
By: L. T. Wells Jr. and T. Moran