Publications

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January 1985 (Revised June 1993)
Case

Turner Construction Co.

By: Frank V. Cespedes

In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details

Keywords: Organizational Structure; Projects; Market Entry and Exit; Integration; Contracts; Marketing Strategy; Sales; Business or Company Management; Business Offices; Geographic Location; Construction Industry

June 2002 (Revised July 2002)
Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon

i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details

Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan

September 2009 (Revised January 2012)
Case

Suntech Power

By: Richard H.K. Vietor

Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe—especially Germany and Spain. But with its new "pluto" technology, and with new governmental... View Details

Keywords: Solar Power; Renewable Energy; Globalized Markets and Industries; Competition; Market Entry and Exit; Business and Government Relations; Expansion; Strategy; Energy Industry; Green Technology Industry; China

August 2009 (Revised September 2009)
Case

Tenova: Mining for Growth in an Economic Crisis

By: Gary P. Pisano, Elena Corsi and Elisa Farri

In December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Leadership; Crisis Management; Growth and Development Strategy; Market Entry and Exit; Diversification; Industrial Products Industry; Mining Industry

September 1991 (Revised December 1991)
Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser

In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details

Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry

01 Jun 2018
News

Case Study: Tip the Scale

lights are out. Ideally, orders flow directly from order entry to a warehouse management system, but they can also be scanned or entered manually. None of this is new. I’ve seen it used for everything from tiny, lightweight products... View Details

01 Sep 2014
News

Groundwork

The master plan also calls for the construction of two buildings that would likely provide faculty and administrative space [6]. “One of these would be sited next to Spangler,” says O’Brien, “and the other along a newly configured Batten Way [7], which will become the... View Details

Keywords: Deborah Blagg; George F. Baker III; real estate; Tata Hall; Educational Services; Real Estate

Web

Tools | New Venture Competition

venture but not quite sure how to tackle writing a social impact business plan? This workshop, led by HBS Professor Allen Grossman, provides an introduction of key elements of a social enterprise business plan, and approaches on how to build your venture. Examples of... View Details

22 Feb 2022
News

A Focus on Latinx Entrepreneurs

strong economy is also going to buoy Latinx entrepreneurs, who had difficulty both accessing funds through the Paycheck Protection Program and finding alternative sources of financial support—in addition to dealing with other barriers to View Details

Keywords: Jennifer Gillespie

16 Jun 2015
First Look

First Look: June 16, 2015

hospital. Community hospitals generally vehemently oppose their entry into a new area. What options does MedCath have? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315018-PDF-ENG Harvard Business School Case 614-018 Ford... View Details

Keywords: Sean Silverthorne

22 Nov 2011
First Look

First Look: November 22

ownership of local businesses in related industries (e.g., those sharing similar labor needs, industries related via input-output markets) predict greater relative female entry rates even after controlling for the focal... View Details

Keywords: Sean Silverthorne

13 Aug 2024
Op-Ed

Can AI Save Physicians from Burnout?

"more personal, meaningful, and effective patient interactions," according to the organization. Several hospitals across the United States have piloted AI scribes to address the growing burden of data entry and clinical documentation.... View Details

Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health

01 Dec 2017
News

Case Study: The Doctor Deficit

the concept while preserving and establishing satisfactory cash flow. —Roger Strang (DBA 1977) Expand as rapidly as possible within any con straints of capital. There are probably very few barriers to entry in creating such a marketplace.... View Details

Keywords: April White

04 Mar 2008
News

HBS Blogs

Bulletin blog. I have included only ongoing blogs that have had entries in 2008. Though the number of blogs listed is small, the range of their topics is broad, including kite-surfing, food and wine, technology, politics, and investing.... View Details

Keywords: Keith Larson; Information; News, Library, Internet, and Other Services; Information

September 2012 (Revised September 2012)
Case

Inkaterra

By: Diego Comin, Rohan Gopaldas and Diego Rehder

The case presents the unique business model of Inkaterra, a leading eco-tourism organization in Peru, and the different strategies the company can pursue to grow. Through the experience of Inkaterra the case studies two general issues. First, it discusses the potential... View Details

Keywords: Inkaterra; Ecotourism; Tourism; Environment; Peru; Informal Sector; Regulation; Economic Development; Bottom Of The Pyramid; Technology Diffusion; Competitiveness; Business Model; Growth and Development Strategy; Natural Environment; Market Entry and Exit; Conflict Management; Tourism Industry; Peru

October 1998
Case

Excite, Inc.--1998

By: Stephen P. Bradley and Kelley Porter

Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new... View Details

Keywords: Competitive Strategy; Business Model; Emerging Markets; Transformation; Market Entry and Exit; Industry Structures; Web Services Industry

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December 2020 (Revised February 2021)
Case

Kerry Group: Inspiring Food, Nourishing Life

By: Forest L. Reinhardt, José B. Alvarez, Damien McLoughlin, Tonia Labruyere and Tonia Junker

The Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition... View Details

Keywords: Agribusiness; Environmental Sustainability; Food; Nutrition; Growth and Development Strategy; Global Range; Market Entry and Exit; Customer Relationship Management; Agriculture and Agribusiness Industry

February 2024
Supplement

ReNew (B): A New Direction

By: Gunnar Trumbull and Malini Sen

The global renewables sector was in a slump, but the Indian market was booming. India’s largest renewable electricity generator, ReNew, faced a dilemma: it traded on the Nasdaq in New York, but saw huge opportunity in the Indian market. In response, CEO Sumant Sinha... View Details

Keywords: Energy Generation; Renewable Energy; Entrepreneurship; Forecasting and Prediction; Trends; Transformation; Private Ownership; Environmental Sustainability; Mission and Purpose; Expansion; Market Entry and Exit; Energy Industry; Asia; India