Publications

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March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

17 Apr 2024
Blog Post

New Venture Competition 2024: Business and Environment Ventures

individual cow health and behavior, empowering farmers and providing peace of mind as they make better high-value livestock management decisions on breeding, disease, and feed programs. EnergAI - Aron Sass (MBA 2025), Balint Varga -... View Details

Web

Transportation - Business & Environment

Regional Service Manager (Mobile Operations), Tesla “ Transport Sector Summary ,” Project Drawdown, 2019, accessed October 9, 2019. “ Electric Vehicle Outlook 2019 ,” Bloomberg New Energy Finance, 2019,... View Details

01 Sep 2009
News

Ready for Launch

MBA ’09, all have worked in Africa), with Jamie Yang, Jukka Valimaki, and Blandine Antoine, all of MIT. Org chart: A Tanzania-based management team (Emmanuel, Jukka, Jamie) and U.S.-based advisory team (Alla, Benjamin, Blandine). Best... View Details

November 2008 (Revised March 2009)
Case

South Pole Carbon Asset Management-Going for Gold?

By: Forest L. Reinhardt, Jost Hamschmidt and Mikell Hyman

In late 2008, Christoph Sutter, CEO of South Pole Carbon Asset Management, reflects on his firm's early success at originating carbon credits in developing nations and selling them to governments and firms that seek to offset their greenhouse gas emissions voluntarily... View Details

Keywords: Developing Countries and Economies; Non-Renewable Energy; Entrepreneurship; Governing Rules, Regulations, and Reforms; Environmental Sustainability; Corporate Strategy

January 2004 (Revised August 2015)
Case

Weetman Pearson and the Mexican Oil Industry (B)

By: Geoffrey Jones and Lisa Bud-Freirman

Supplements the (A) case. View Details

Keywords: Business History; Entrepreneurship; Multinational Firms and Management; Business and Government Relations; Energy Industry; United Kingdom; Mexico; Arizona

February 2024
Supplement

Can Cities Beat the Heat? (B12): San Antonio Climate Action Snapshot

By: Rosabeth Moss Kanter, Natania Elias and Jacob A. Small

Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details

Keywords: Mitigation Policies; Carbon Footprint; Climate Finance; Mobility; Adaptation; Renewable Energy; Climate Change; Problems and Challenges; Sustainable Cities; City; Innovation Strategy; Investment; United States; Texas

February 2024 (Revised April 2024)
Supplement

Can Cities Beat the Heat? (B8): Minneaoplis-St. Paul Climate Action Snapshot

By: Rosabeth Moss Kanter, Praveen Kumar and Jacob A. Small

Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details

Keywords: Mitigation Policies; Carbon Footprint; Climate Finance; Mobility; Adaptation; Renewable Energy; Climate Change; Problems and Challenges; Sustainable Cities; City; Innovation Strategy; Investment; United States; Minneapolis; St. Paul

April 2003
Case

Sunk Costs: The Plan to Dump the Brent Spar (A)

This case explores the conflict between Shell Oil and Greenpeace over Shell's plans to sink the aging Brent Spar oil platform in the North Atlantic. It details the tactics Greenpeace employed and examines Shell's responses. View Details

Keywords: Alliances; Crisis Management; Environmental Sustainability; Energy Industry; Energy Industry; North America

01 Dec 2006
News

Green as Gold

hardwood. A computerized building management system continuously tracks temperature and air quality, decreasing energy use when students leave their rooms. The new efficiencies will generate an estimated... View Details

Keywords: Paul Massari; Specialty Trade Contractors; Construction

February 2024
Supplement

Can Cities Beat the Heat? (B6): Miami Climate Action Snapshot

By: Rosabeth Moss Kanter, Ai-Ling Jamila Malone and Jacob A. Small

Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details

Keywords: Climate; Climate Impact; Innovation; Mitigation Policies; Carbon Footprint; Investing; Climate Finance; Mobility; Adaptation; Renewable Energy; Climate Change; Problems and Challenges; Sustainable Cities; City; United States; Miami