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  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

They are eager to go to a global market by buying a global brand because they have the cash sitting on their balance sheet. So it was interesting to hear that Ranjan Kapur was on the same wavelength about brand building. Q: Digital is... View Details
Keywords: by Sean Silverthorne; Advertising
  • 01 Mar 2014
  • News

Faculty and Alumni Books for March 2014

a short, traditional text with a living website and cover such fundamental topics as accounting and tax, mortgages, capital markets, REITs and more. It also addresses the 2008 financial crisis and its impact on the real-estate profession. Customers Included: How to... View Details
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

interrelationships between three distinct parties: payers, providers, and consumers. Each group has its own perspective accompanied by a set of unique incentives, which complicate the adoption of a value-based health care system. To View Details
Keywords: Dina Gerdeman
  • 10 Nov 2015
  • First Look

November 10, 2015

Strengthening the Brand with Digital Marketing Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To... View Details
Keywords: Sean Silverthorne
  • October 2018
  • Case

American Family Insurance and the Artificial Intelligence Opportunity

By: Rajiv Lal and Scott Johnson
Keywords: Artificial Intelligence; Machine Learning; Automation; Analytics; American Family; American Family Insurance; Insurance; Business Organization; Transformation; Talent and Talent Management; Employee Relationship Management; Innovation Strategy; Job Cuts and Outsourcing; Risk and Uncertainty; Mobile and Wireless Technology; Technology Adoption; Internet and the Web; Applications and Software; Corporate Strategy; AI and Machine Learning; Digital Transformation; Insurance Industry; Technology Industry; Wisconsin
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  • 19 Jul 2011
  • First Look

First Look: July 19

market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2020
  • News

In Review

faculty to be intellectual entrepreneurs who transform how we think about management problems and improve management practice. We also began to foster collective intellectual ambition—to rally teams of faculty to take on more significant... View Details
  • 05 Dec 2017
  • Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

into the digital age. And so we became ever more ambitious: to transform both the research and the teaching about business and entrepreneurship in emerging markets. Silverthorne: In terms of public response... View Details
Keywords: by Sean Silverthorne
  • 22 Feb 2022
  • News

March 2022 Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details
  • 01 Dec 1996
  • News

Starting Up and Starting Over

entrepreneurs have excelled both as progenitors of startup enterprises and as prime movers in the transformation of small or medium-sized companies into corporate giants. In this role, since World War II, they have had a remarkable impact... View Details
  • February 2025
  • Case

Luca de Meo at Renault Group (A) (Abridged)

By: Emily Truelove, Linda A. Hill and Lydia Begag
When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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  • Web

Trade Cards - The Art of American Advertising

Birth of a Salesman: The Transformation of Selling in America . Cambridge: Harvard University Press, 2004, p. 63. 20 Jackson Lears, Fables of Abundance: A Cultural History of Advertising in America . New York: Harper Collins, pp. 268-269.... View Details
  • 26 Jul 2018
  • News

Running the Numbers

first intranet for a Fortune 50 company. “That was my first exposure to the way innovative data management can transform a big organization,” she notes. “When I went on to HBS, that seed had definitely been planted.” After HBS, Gelman... View Details
Keywords: Deborah Blagg
  • April 2025 (Revised April 2025)
  • Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane
This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details
Keywords: Banks and Banking; Governance Controls; Information Technology; AI and Machine Learning; Analytics and Data Science; Cybersecurity; Digital Platforms; Digital Transformation; Information Management; Information Infrastructure; Technology Adoption; Job Cuts and Outsourcing; Knowledge Management; Knowledge Sharing; Leading Change; Growth and Development Strategy; Marketing; Product Development; Performance Improvement; Customization and Personalization; Financial Services Industry; United States
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  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

to transform relationships in the value net in advantageous ways. Ford carefully fosters competition among its suppliers and manufacturers critical components in-house to ensure that the company does not become too reliant on a single... View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas Steenburgh Abstract—We study... View Details
Keywords: Dina Gerdeman
  • 01 Jun 1996
  • News

1996 Global Alumni Conference Probes "Information Revolution"

the conference still acquainting themselves with the basics of "the Net," Ilene Lang (MBA '73), vice president of Digital Equipment Corporation's connectivity software business unit, furnished essential facts and background at a March 21... View Details
Keywords: Daniel Penrice
  • Web

Online Entrepreneurial Marketing Course | HBS Online

guide is for you. Access Your Free E-Book Upskill Your Team, Transform Your Organization Whether you represent a large multinational corporation or a small local business, we have a solution for your learning and development needs. Learn... View Details
  • 21 Dec 2010
  • First Look

First Look: December 21

study highlights the small-world system's evolutionary dynamics at both the macro level of the network and the micro level of an individual actor. This dual analytical lens helps establish that, in competitive and information-intensive... View Details
  • June 2024
  • Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney
In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details
Keywords: Business Growth and Maturation; Business Model; Business Organization; Business Startups; Disruption; Cost vs Benefits; Decision Choices and Conditions; Decisions; Private Sector; Entrepreneurial Finance; Global Range; Global Strategy; Globalized Markets and Industries; Governance Compliance; Governance Controls; Governing and Advisory Boards; Policy; Medical Specialties; AI and Machine Learning; Digital Platforms; Digital Transformation; Technology Adoption; Disruptive Innovation; Innovation and Management; Innovation Strategy; Laws and Statutes; Growth and Development Strategy; Growth Management; Distribution; Product Development; Success; Performance Efficiency; Strategic Planning; Research and Development; Risk and Uncertainty; Business Strategy; Competitive Advantage; Value Creation; Health Industry; Israel
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