Publications

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research associate Katherine E. Jocz see... View Details

Keywords: by Sean Silverthorne

December 2015 (Revised February 2016)
Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin

In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details

2018
Working Paper

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell

We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details

Keywords: Platform Design; Betting; Digital Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit

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December 2019
Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman

This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

optimal action paves the way for incidental learning, while being dogmatic creates a barrier. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54567 Harvard Business School Case 717-035 Turkey and Russia: Dangerous... View Details

Keywords: Dina Gerdeman

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

collection and privacy. Finally, we discuss emerging challenges surrounding software-driven medical devices, including open regulatory questions, advancements in underlying digital technology, and the likely necessity of new payment and... View Details

Keywords: Dina Gerdeman

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

School Case 718-010 Google in Europe: Competition Policy in the Digital Era (B) Supplements the (A) case. Purchase this case:https://hbsp.harvard.edu/product/718010-PDF-ENG Harvard Business School Case... View Details

Keywords: Dina Gerdeman

10 Jan 2017
First Look

First Look at New Research: January 10, 2017

https://cb.hbsp.harvard.edu/cbmp/product/517016-PDF-ENG Harvard Business School Case 817-028 Innovating Beyond Ochsner The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the... View Details

Keywords: Sean Silverthorne

25 Oct 2011
First Look

First Look: October 25

Course MaterialsMatrix Capital Management (A) Malcolm P. Baker and David LaneHarvard Business School Case 211-017 Ben Balbale, a partner at hedge fund Matrix Capital, must decide whether to exit their investment in Rovi Corporation, a... View Details

Keywords: Sean Silverthorne

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

17 Apr 2012
First Look

First Look: April 17

theatre and coordinate the independent efforts from across the three theatres. Our perspective is a marked departure from the Shared Value framework, in that we embrace the inherent value of corporate philanthropy (theatre 1) on one end as well as transformational... View Details

Keywords: Carmen Nobel

06 Feb 2007
First Look

First Look: February 6, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507021 Where to Get Your News and Information: The Digital Disruption Harvard Business School Note 707-442 What is the response by traditional... View Details

Keywords: Martha Lagace

2017
Working Paper

Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective

By: Elizabeth J. Altman and Michael L. Tushman

Platform, open/user innovation, and ecosystem strategies embrace and enable interactions with external entities. Firms pursuing these approaches conduct business and interact with environments differently than those pursuing traditional closed strategies. This paper... View Details

Keywords: Platforms; Open/user Innovation; Ecosystems; Crowdsourcing; Institutional Logics; Strategic Leadership; Top Management Teams; CEO Role; Organizational Change and Adaptation; Digital Platforms; Innovation and Invention; Organizational Design; Strategy; Managerial Roles

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October 1995
Case

Singapore TradeNet: Beyond TradeNet to the Intelligent Island

By: Lynda M. Applegate, John L. King and Soon-Siong Neo

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Transition; Communication Technology; Governing Rules, Regulations, and Reforms; Policy; Digital Platforms; Information Technology; Technology Adoption; Information Technology Industry; Singapore

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July–August 2020
Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung

The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details

Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation

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12 Apr 2016
First Look

April 12, 2016

economic times as its traditional business of manufacturing cameras and photographic film had all but disappeared with the rise of digital photography, causing its annual revenues to plummet from $13 billion... View Details

Keywords: Sean Silverthorne

06 May 2008
First Look

First Look: May 6, 2008

business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music... View Details

Keywords: Martha Lagace

October 2006 (Revised October 2007)
Case

Google Advertising

By: Youngme E. Moon and David Chen

In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details

Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States