Publications

2024
Working Paper

Webmunk: A New Tool for Studying Online Behavior and Digital Platforms

By: Chiara Farronato, Andrey Fradkin and Chris Karr

Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We... View Details

Keywords: Policy; Technology Adoption; Behavior; Research; Consumer Behavior; Internet and the Web

January 1998
Case

Connecticut Spring and Stamping Corporation (B)

By: H. Kent Bowen, Massimo Russo and Steven J. Spear

Connecticut Spring and Stamping Corp. (CSSC), a 50-year-old spring manufacturing and metal stamping firm, is experiencing slow sales growth and feeling the impact of global competition. The company has over 800 customers but little understanding of those customers'... View Details

Keywords: Globalization; Competency and Skills; Organizational Change and Adaptation; Production; Customer Relationship Management; Quality; Training; Performance Efficiency; Cost Management; Sales; System

The co-movement of Treasury bonds and stocks is an important indicator for both policy makers and for long-term investors. A positive co-movement between nominal Treasury bonds and stocks, as in the 1980s, means that nominal bonds amplify the volatility of stock... View Details

2000
Chapter

Consumerism and Consumption

By: N. F. Koehn

Keywords: Demand and Consumers

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States

May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Consumer Products Industry; United States; North America

Teaching Interest

Investment Managment for Professional and Personal Investors

By: Luis M. Viceira

IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment... View Details

14 Sep 2016
News

Web Surfers Have a Schedule and Stick to It

March 2020
Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details

March 2015 (Revised May 2015)
Case

Turkey and the Southern Corridor

By: Rawi Abdelal, Esel Çekin and Cigdem Çelik

In December 2014, Russia cancelled the South Stream pipeline that was envisaged to deliver natural gas through the Black Sea basin on to Europe and replaced it with a new pipeline through Turkey. The Turkish Stream was a great opportunity for Turkey to turn itself into... View Details

Keywords: Business ＆ Government Relations; Energy; Energy Security; Energy Corridor; Hub; Turkey; European Union; Eurasia; Politics; International Relations; Trade; Energy Sources; Business and Government Relations; Energy Industry; European Union; Turkey; Russia

2019
Working Paper

Status Pivoting: Coping with Status Threats through Motivated Trade-off Beliefs and Consumption across Domains

By: Dafna Goor, Anat Keinan and Nailya Ordabayeva

Prior research established that status threat leads consumers to display status-related products such as luxury brands. While compensatory consumption in the domain of the status threat (e.g., products associated with financial and professional success) is the most... View Details

Keywords: Status and Position; Luxury; Consumer Behavior

Article

Reputation When Threats and Transfers Are Available

By: Ernesto Dal Bo, Pedro Dal Bo and Rafael Di Tella

We present a model where a long-run player is allowed to use both money transfers and threats to influence the decisions of a sequence of short-run players. We show that threats might be used credibly (even in arbitrarily short repeated games) by a long-lived player... View Details

Keywords: Crime and Corruption; Decision Choices and Conditions; Game Theory; Mathematical Methods; Interests; Power and Influence; Reputation

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

16 Apr 2009
Working Paper Summaries

Gray Markets and Multinational Transfer Pricing

Keywords: by Romana L. Autrey & Francesco Bova

December 2012
Article

Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty

By: Max Bazerman and Francesca Gino

Early research and teaching on ethics focused on either a moral development perspective or philosophical approaches, and used a normative approach by focusing on the question of how people should act when resolving ethical dilemmas. In this paper, we briefly describe... View Details

Keywords: Ethical Decision Making; Corruption; Unethical Behavior; Behavioral Decision Research; Behavior; Ethics

January 2000 (Revised November 2001)
Case

Mavesa (A): Business Strategy Amid Economic and Political Turmoil

Examines Mavesa's response to external liberalization in 1989. The consumer packaged goods firm, which had been extensively vertically integrated, completely revamps its business strategy in the 1990s. View Details

Keywords: Risk and Uncertainty; Economy; Business Strategy; Government and Politics

March 2009
Article

Risk Management and Calculative Cultures

By: Anette Mikes

Enterprise risk management (ERM) has recently emerged as a widespread practice in financial institutions. It has been increasingly codified and encrypted into regulatory, corporate governance and organisational management blueprints. A burgeoning literature of... View Details

Keywords: Risk Management; Practice; Banks and Banking; Corporate Governance; Value; Business and Shareholder Relations; Managerial Roles; Culture; Governing Rules, Regulations, and Reforms; Business or Company Management; Financial Services Industry