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  • All HBS Web  (2,147)
    • News  (375)
    • Research  (1,415)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (627)
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  • 23 Aug 2004
  • Research & Ideas

Strategy for Small Fish

strategy is to achieve specialization by taking explicit advantage of the opportunities provided by the ecosystem while avoiding the kinds of traps that challenge firms in such environments. Our observation of a variety of niche strategies in action highlights a few... View Details
Keywords: by Marco Iansiti & Roy Levien
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a... View Details
Keywords: by Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

offered by the CMOS technology. And he committed additional resources only when the management team identified and began developing new markets. Rather than pour money into the initial framing, he helped managers learn to see precisely how new View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 04 Mar 2015
  • What Do You Think?

Can a Laissez-Faire Approach Fix Labor Market Inequality?

"Instead of an outside regulation, an internal governance on salary structure, which is based on a value that 'Every employee should go home with a smile on his face' will create win-win situations for employees and... View Details
Keywords: by James Heskett; Retail
  • 26 Feb 2001
  • Research & Ideas

Evolving for Success [Part One]

proposition and were creating value for customers. That's my definition of success. They operated more like communities offline in order to help create communities online. The online communities were View Details
Keywords: by Staff
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

regularly explore together: (1) Who is your primary customer? Have you organized your company to deliver maximum value to that customer? (2) How do your core values prioritize shareholders, employees, and... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers and reflected in specific View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

managers who are concerned about firm level metrics such as stock price. To have greater impact marketing needs to go beyond brand-level profits to show the impact of marketing actions on firm profitability. In this paper we focus on View Details
Keywords: Martha Lagace
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

willingness to pay. Lal: They've created new sources of value for their customers that did not exist before. Q: And PetSmart. What's made them so successful? Lal: PetSmart saw the online threat early and... View Details
Keywords: by Sean Silverthorne; Retail
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

to offline media, which made attribution modeling more difficult. Decisions pertaining to product extensions, channel expansion beyond DTC e-commerce, and geographic expansion were also on the table to prove that Hubble's customer View Details
Keywords: Dina Gerdeman
  • 21 Mar 2017
  • First Look

First Look at New Research, March 21

activity the CEOs undertake during one workweek and (ii) a machine learning algorithm that projects these data onto scalar CEO behavior indices. Low values of the index are associated with plant visits and one-on-one meetings with... View Details
Keywords: Sean Silverthorne
  • 08 Jan 2001
  • What Do You Think?

Have We Extended the Boundaries of the Firm Too Far?

Summing Up "What we are looking at is a fundamental challenge to our assumptions about which corporate structures work," commented Daniel Hayes in response to the recent piece on the future bounds of the organization. Raman Julka was just as dramatic:... View Details
Keywords: by James Heskett
  • 04 Oct 2004
  • What Do You Think?

Does Speed Trump Intellectual Property?

these responses, is the value of intellectual property in all but a few instances or industries vastly overrated? Is the appropriate response to this dilemma to rethink processes to achieve speed as both a defense and an offense against... View Details
Keywords: by James Heskett
  • 05 Mar 2013
  • First Look

First Look: March 5

  PublicationsHow to Identify the Best Customers for Your Business Authors:Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III Publication:MIT Sloan Management Review Abstract How can businesses achieve profitable growth so... View Details
Keywords: Sean Silverthorne
  • 29 May 2006
  • What Do You Think?

How Important Is the “Service Sector Effect” on Productivity?

lower paying jobs . . . one look at the American auto industry gives us a glimpse into the future economy." As Daniel Hayes put it: "I see a shakeout coming among low-cost service providers unless they find ways to provide value... View Details
Keywords: by James Heskett; Service
  • 16 Jul 2024
  • Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

GE’s transition from Jack Welch to Jeff Immelt. In 20 years at the helm, Welch had grown shareholder value from $14 billion to $400 billion and Fortune had named him “Manager of the Century.” Immelt, meanwhile, went on to preside over the... View Details
Keywords: by Bill George
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain everything you did for the View Details
Keywords: by Dina Gerdeman; Retail
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

aggregation of citizens’ preferences, government preferences are present biased, resulting in over-accumulation of debt. Calibrating this parameter with values in the literature, the model can reproduce debt levels and frequency of... View Details
Keywords: Dina Gerdeman
  • 29 Sep 2015
  • Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

as Lyft, Postmates, Upwork, TaskRabbit, and scores of others like them—connect large numbers of independent contractors providing services with customers seeking those services. The companies profit by taking a cut of the revenue for... View Details
Keywords: by Andrei Hagiu; Transportation; Web Services
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

improve their economic value, for some of these issues individual company action is costly. At the same time, for a further subset of those issues, company action coupled with collaboration between companies is value enhancing. However,... View Details
Keywords: Sean Silverthorne
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