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  • 01 Jun 2003
  • News

Student Conferences, at a Glance

Lee-Chin, chairman and CEO of AIC, a Canadian mutual fund company. “Our behavior today will be our history tomorrow,” Chin said. “We have to make sure it is well written.” Panels included alumni from recent MBA classes discussing the ups... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 15 Feb 2016
  • Research & Ideas

Want Your Employees to Plan Better for Retirement? Don't Do This

study was a concern that people aren’t saving enough, and that as a result, they won’t have an adequate standard of living in old age.” Beshears is part of the School’s Negotiation, Organizations, and Markets unit, where he researches topics in View Details
Keywords: Re: John Beshears; Financial Services
  • 01 Sep 2020
  • News

Action Plan: Finding Fluency

don’t think we’re ever going to go back to the world of 16-week planning cycles.” How to: Find New Customers Look nearby. “Think about adjacent categories for your company,” Dunaway advises. Duolingo has launched Duolingo ABC to teach... View Details
Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online advertising View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

potential payoffs of e-commerce investments. Measuring returns on e-commerce projects can be a daunting challenge. Predicting customer behavior is difficult, because using the Web to do business is still... View Details
Keywords: by Marc J. Epstein
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

that we can thrive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53562 forthcoming Customer Needs and Solutions In Pursuit of Enhanced Customer Retention Management: Review, Key Issues,... View Details
Keywords: Sean Silverthorne
  • 24 Sep 2013
  • First Look

First Look: September 24

allowances, low bank share prices, and tight monetary policy. The bank-to-bond substitution can only be measured for firms with access to bond markets. However, we show that this substitution behavior has strong predictive power for bank... View Details
Keywords: Sean Silverthorne
  • 15 Sep 2009
  • First Look

First Look: September 15

companies have a sense of mission enabling them to deliver what their customers want in a way that is significantly better than the competition. As a formula for the future, it brings together the necessity of financial success... View Details
Keywords: Martha Lagace
  • 23 Aug 2004
  • Research & Ideas

Strategy for Small Fish

started developing them have ceased to exist as independent entities. In those cases in which the skills and capabilities that characterized new ecosystem domains were distinct enough to justify a truly focused strategy (for example, personal financial accounting or... View Details
Keywords: by Marco Iansiti & Roy Levien
  • 06 May 2015
  • What Do You Think?

Are You Ready for Personalized Predictive Analytics?

remote surveillance of the performance of these products. Predictive analysis applied to humans is now one of the hottest concepts to come along. It is being made possible by a system of customer loyalty programs, big data, and cloud... View Details
Keywords: by James Heskett
  • 01 Jun 2022
  • News

Closing the 'Network Gap'

and Schrier’s successful volunteer effort evolved into a vision for a sustainable for-profit, social-impact company during HBS Startup Bootcamp in the winter of 2021. “We started with an idea for a solution, but we hadn’t had the opportunity to step back and dive into... View Details
Keywords: April White
  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

customers and for investors. We need leaders who understand the larger purpose of the enterprise and the principles and standards that drive its success. We need leaders whose behavior matches and reinforces... View Details
Keywords: by Kim B. Clark
  • 26 Apr 2011
  • Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

environmental shortfalls, such as outdoor displays in environmental protection areas or using an illegal artesian pond to supply water to some of its offices. This is good business. Screening customers on their environmental View Details
Keywords: by Staff; Energy; Utilities
  • 01 Sep 2011
  • News

Coming Full Circle

Image by John Weber Related Links Featured research: "Think Customers Hate Waiting? Not so Fast..." Read Director John Korn's blog Did you know? HBS alumni include... As an assistant professor at Columbia Business School, Modupe Akinola... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

measure both face-to-face and electronic interaction before and after the adoption of open office architecture. The results inform our understanding of the impact on human behavior of workspaces that trend toward fewer spatial boundaries... View Details
Keywords: Dina Gerdeman
  • 02 Feb 2016
  • First Look

February 2, 2016

observers rate those who reveal even questionable behavior more positively (experiments 4A and 4B). The negative impact of hiding holds whether opting not to disclose unflattering (drug use, poor grades, and sexually transmitted diseases)... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2014
  • First Look

First Look: June 24

terms that require prepayment. During the recent crisis, the exporter was more likely to demand cash in advance terms when transacting with new customers, and customers that traded on cash in advance and letter of credit terms prior to... View Details
Keywords: Sean Silverthorne
  • 28 May 2019
  • News

Alumni and Faculty Books for June 2019

product launch platform that helps innovative products reach a community of millions―guides you through every step of the consumer product creation process. Connected Strategy: Building Continuous Customer Relationships for Competitive... View Details
  • 02 Sep 2018
  • News

Havana Rising

“Ramen head.” “These things are traumatizing for an elementary school kid—when you don’t fit in perfectly,” she recalls. And there were different customs and norms that required acclimation. The school had no janitors, so the students... View Details
Keywords: Dan Morrell; photographed by Eve North