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- All HBS Web
(2,149)
- People (3)
- News (342)
- Research (1,491)
- Events (23)
- Multimedia (1)
- Faculty Publications (747)
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- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
trend is the use of online tools to improve physical asset utilization in many traditional off-line businesses. This article discusses the water industry as an example, and the organizational changes and levers relevant to extracting... View Details
Keywords: by Sean Silverthorne
- 17 Apr 2007
- First Look
First Look: April 17, 2007
Working PapersPublic Action for Public Goods Authors:Abhijit Banerjee, Lakshmi Iyer, and Rohini Somanathan Abstract This paper focuses on the relationship between public action and access to public goods. It begins by developing a simple View Details
Keywords: Martha Lagace
- 08 Mar 2016
- First Look
March 8, 2016
Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by... View Details
Keywords: Sean Silverthorne
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
Agree or disagree—and even his colleagues disagree—Theodore Levitt's controversial article "The Globalization of Markets" reshaped the debate on globalism and consumer marketing, and continues to provide modern managers with... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
Having weathered the 2008 crisis without U.S. government support, Ford has $23 billion in cash in the bank and a lineup of eco-friendly automobiles to which U.S. consumers are gravitating. GM only emerged from bankruptcy last July, when... View Details
- 16 Jul 2014
- HBS Case
Marketing Obamacare
who'd lost their insurance, and older people who didn't know they were eligible for Medicare. Consumers also had differing levels of enthusiasm about signing up for insurance, ranging from excited to cynical to just too busy to care. AHCT... View Details
- 01 Nov 2011
- First Look
First Look: Nov. 1
online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we... View Details
Keywords: Sean Silverthorne
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
they are not getting everyone they are paying for." The possibility of consumers tuning out during ads is even worse during the rest of the year—when commercials aren't as hyped as they are during the Super Bowl. But advertisers... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
Abstract Stigmatized minorities may have an advantage in persuading majority group members during some face-to-face interactions due to the greater self-presentational demands such interactions elicit. In contrast to models which predict... View Details
Keywords: Martha Lagace
- 21 Mar 2011
- Research & Ideas
Are We Thinking Too Little, or Too Much?
wrong outcome. Nor have researchers come up with a model that explores how to determine when we're overthinking a decision—even though logic tells us that there certainly is such a thing. "We all know that when we make lists, we... View Details
Keywords: by Carmen Nobel
- 08 Oct 2013
- First Look
First Look: October 8
then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships between market share, quality, and user welfare. We also analyze... View Details
Keywords: Sean Silverthorne
- 12 Feb 2013
- First Look
First Look: Feb. 12
PublicationsOne-Switch Conditions for Multiattribute Utility Functions Authors:Abbas, Ali E., and David E. Bell Publication:Operations Research Abstract We introduce a variety of new independence conditions for multiattribute View Details
Keywords: Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
"ground game." Specifically, we look at how different types of advertising―candidates' own ads vs. outside ads―and personal selling―in the form of utilizing field offices―affect voter preferences. Further, we ask how these... View Details
Keywords: Sean Silverthorne
- 14 Jul 2015
- First Look
First Look: July 14, 2015
needs of all relevant stakeholders. The original Beer et al. model remains a valuable guide to the next 30 years of HRM. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49360 Forthcoming Innovation Policy and the Economy... View Details
Keywords: Sean Silverthorne
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
they sample only a few songs. One possibility is that the current patterns of file sharing reflect consumer preferences. Consumers do not know the quality of new music and sampling one or two songs is good... View Details
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
advertising industry experimented with new ways of reaching consumers and established new models of working," said Laura Linard, director of special collections at Baker Library. The late nineteenth... View Details
- June 2022
- Teaching Note
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 721-419. On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years... View Details
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
in others and show that all these definitions are equivalent. We then introduce a new class of substitutable preferences that allows us to model intermediaries with production capacity. We also prove that substitutability is preserved... View Details
Keywords: Dina Gerdeman
- 31 Jan 2012
- First Look
First Look: Jan. 31
offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
variety and quality, not a lot of duplicate mainstream content” The good news: Advertising encourages bloggers to produce more and longer content, leavened with more photos and video, which prompts more bookmarking among readers. This practice perhaps points the way... View Details