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- All HBS Web
(2,100)
- People (3)
- News (356)
- Research (1,312)
- Events (13)
- Multimedia (4)
- Faculty Publications (464)
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- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
consumer behavior, Ngwe and Chen analyzed sales data from Southeast Asian fashion retailer Zalora in the Philippines. Because the data included the company's startup period, encompassing more than two million orders from 2012 to 2016, the... View Details
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
$96 million, as well as home rental service Airbnb, noting, "Why build new hotels when we've got all this spare capacity?" Henderson works closely with the STAR Lab, a new initiative focused on research about environmental View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
When buying or leasing a car, research has shown that consumers are much more sensitive to the size of the monthly payments than they are to the number of months over which they have to make those payments.... View Details
Keywords: by Manda Mahoney
- 27 Feb 2020
- Sharpening Your Skills
How Following Best Business Practices Can Improve Health Care
Harvard Business School spends a significant amount of research funds each year on the health care industry, answering questions such as: How can the business of health care be made more efficient? What can a business do to motivate... View Details
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
you get customers to act in the best interests of the firm? Of my mantras, number one is: Your customer is probably your most powerful asset." To explain how certain companies jump to the head of the pack through good service, she shared highlights of her View Details
Keywords: by Martha Lagace
- 21 Mar 2011
- Research & Ideas
Are We Thinking Too Little, or Too Much?
inducing people into believing they can expertly control the ball will affect the way they perceive themselves as business influencers. In fact, Norton spends most of his time thinking about thinking. So it's somewhat ironic that his latest line of View Details
Keywords: by Carmen Nobel
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
volumes, and in the spirit of the whole being greater than the sum of the parts, I sought to pull together my research and conclusions in this book, in the hope of reaching broader audiences. I address three key themes. First, I show that... View Details
- August 1993 (Revised April 1994)
- Case
Flanders of Springfield
Flanders is a catalog merchandiser. Various decisions on catalog distribution policy, ordering and inventory policy, and catalog format design are considered. This was a final examination, and serves as a review for a number of topics in the course. View Details
Keywords: Decisions; Policy; Distribution; Product Design; Supply Chain; Mathematical Methods; Consumer Products Industry
Schleifer, Arthur, Jr. "Flanders of Springfield." Harvard Business School Case 894-005, August 1993. (Revised April 1994.)
- 16 Jul 2014
- HBS Case
Marketing Obamacare
who'd lost their insurance, and older people who didn't know they were eligible for Medicare. Consumers also had differing levels of enthusiasm about signing up for insurance, ranging from excited to cynical to just too busy to care. AHCT... View Details
- September 2020 (Revised March 2022)
- Case
JOANN: Joannalytics Inventory Allocation Tool
By: Kris Ferreira and Srikanth Jagabathula
Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details
Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Applications and Software; Change Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Ohio
Ferreira, Kris, and Srikanth Jagabathula. "JOANN: Joannalytics Inventory Allocation Tool." Harvard Business School Case 621-055, September 2020. (Revised March 2022.)
- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
For companies to redeem credibility with investors, argue Harvard Business School professors Paul Healy and Krishna Palepu, "fundamental and even radical reforms must be made to the way America's markets process the flows of information between View Details
- 02 Jul 2001
- Research & Ideas
Ray A. Goldberg
response to events in Europe, from the cloning of Dolly to the recent spread of mad-cow disease, Goldberg founded an annual forum at the School where farmers, industry representatives, professors, scientists, public-policy leaders, and View Details
- 2003
- Book
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
By: Bhaskar Chakravorti
Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details
- April 2011
- Teaching Note
Porcini's Pronto: "Great Italian cuisine without the wait!" (Brief Case)
By: James L. Heskett and Richard Luecke
Teaching Note to 4277. View Details
- 04 Mar 2014
- First Look
First Look: March 4
particular context such as a workplace. First explored by pioneering organizational scholars in the 1960s, psychological safety experienced a renaissance starting in the 1990s and continuing to the present. Organizational research has... View Details
Keywords: Sean Silverthorne
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
microprocessor.Photo: iStockPhoto That is one of the many questions Quelch explores in the HBS case, E-Cigarettes: Marketing Versus Public Health, written with HBS Research Associate Margaret L. Rodriguez. It examines the consequences of... View Details
- 2010
- Case
Playa Dorado
By: W. Earl Sasser
Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Most Popular Articles 2013 How to Spot a Liar Key linguistic cues can help reveal dishonesty during business negotiations, whether it's a flat-out lie or a deliberate omission of key information, according to research by Lyn M. Van Swol,... View Details
Keywords: by Staff
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
pursue these two models and do fine, says Holt. 'something Different' But the brands that interest him most, consumer brands that maintain the most powerful grip on the market for years running, don't fit these models. "The most... View Details
Keywords: by Martha Lagace
- February 2005 (Revised November 2016)
- Background Note
Forecasting the Adoption of a New Product
By: Elie Ofek
Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition
Ofek, Elie. "Forecasting the Adoption of a New Product." Harvard Business School Background Note 505-062, February 2005. (Revised November 2016.)