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  • 2007
  • Book

A Concise Guide to Macroeconomics: What Managers, Executives, and Students Need to Know

By: David A. Moss
Now more than ever before, executives and managers need to understand their larger economic context. In The Concise Guide to Macroeconomics, David Moss leverages his many years of teaching experience at Harvard Business School to lay out important macroeconomic... View Details
Keywords: Macroeconomics; Money; Investment; Management Analysis, Tools, and Techniques
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    Ashley V. Whillans

    Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details

    • Career Coach

    Christine Van Dae

    Christine is the Associate Director, Market Intelligence in the HBS Career & Professional Development (CPD) Office. In her role, Christine oversees the collection and reporting of employment data for... View Details
    • 16 Mar 2013
    • News

    The role of government: Let 50 flowers bloom

    • 12 Aug 2013
    • Video

    Fola Folowosele on the Business of Sports

    • January 22, 2020
    • Article

    Making Honest Conversations the Norm

    By: Michael Beer
    Much admired companies like Boeing and Wells Fargo sacrifice their competitive advantage. Some make huge ethical blunders. As a result, shareholders suffer huge losses in value while employees, customers, and society lose trust and confidence in the institution. Based... View Details
    Keywords: Honesty; Interpersonal Communication; Framework; Organizational Culture; Trust; Performance Effectiveness
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    • 05 Jul 2021
    • News

    Do Companies Really Need Chief Experience Officers to Know Their Customers?

    • 30 Dec 2013
    • Research & Ideas

    Most Popular Articles of 2013

    Best Employees Many companies hand out awards such as "employee of the month," but do they work to motivate performance? Not really, says Ian Larkin. In fact, they may turn off your best employees altogether. Power Posing: Fake... View Details
    Keywords: by Staff
    • 02 Jul 2012
    • News

    Respecting employees can boost bottom line

    • 12 Jan 2006
    • News

    What Do 'Hot Mamas' Want? Access to Capital, Markets

    • 2016
    • Working Paper

    More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

    By: Ragnar Lund and Stephen A. Greyser
    Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
    Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
    Related
    • 20 Jul 2009
    • Research & Ideas

    Markets or Communities? The Best Ways to Manage Outside Innovation

    problems or create value in some way. What's driving this trend? Karim Lakhani: The main driver is accessing knowledge that is widely distributed in the world. Many... View Details
    Keywords: by Sean Silverthorne; Technology
    • 24 Aug 2018
    • Blog Post

    Meet the MS/MBA: Engineering Sciences Class of 2020

    "The MS/MBA program is an opportunity to expand my knowledge of engineering and design, while developing a strong foundation in business. I am most excited about becoming part of a creative and... View Details
    • 24 Nov 2015
    • News

    HBS Announces Peek Weekend 2016

    • 01 Oct 2016
    • News

    Why it's misguided for Wells Fargo to ban sales goals after its fraud scandal

    • 24 Mar 2016
    • Blog Post

    Learning to Code at Business School

    These days more and more MBA students are choosing to pursue a career in tech. At HBS, 20% of the Class of 2015 went into the tech industry after graduation and the Code Club is an active student group on campus. For many, having some... View Details
    • July 2016
    • Case

    Spotify

    By: Anita Elberse and Alexandre de Pfyffer
    In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details
    Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry
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    • 2019
    • Book

    The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

    By: Shoshana Zuboff
    In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details
    Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation
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    • 07 Nov 2007
    • Op-Ed

    How Marketing Hype Hurt Boeing and Apple

    787 was showcased to the public from behind the hangar doors on July 8, 2007. Boeing marketers had done a terrific job of positioning the Dreamliner as a step change improvement in air travel, all but blocking out news around the rival... View Details
    Keywords: by John Quelch; Aerospace; Consumer Products
    • 01 Mar 2022
    • What Do You Think?

    Is It Time for More Reverse Mentoring?

    personal computing and the power of the Internet. CEO Jack Welch responded with his typical high-energy enthusiasm. After seeking out a young mentor in the organization to help him learn, he “suggested” that his senior colleagues find... View Details
    Keywords: by James Heskett