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Show Results For
- All HBS Web
(4,984)
- People (42)
- News (1,138)
- Research (2,710)
- Events (26)
- Multimedia (34)
- Faculty Publications (1,268)
- July 2016
- Case
Spotify
By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details
Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry
Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
- 2016
- Working Paper
More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors
By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.
- 24 Aug 2018
- Blog Post
Meet the MS/MBA: Engineering Sciences Class of 2020
"The MS/MBA program is an opportunity to expand my knowledge of engineering and design, while developing a strong foundation in business. I am most excited about becoming part of a creative and... View Details
- 01 Mar 2022
- What Do You Think?
Is It Time for More Reverse Mentoring?
personal computing and the power of the Internet. CEO Jack Welch responded with his typical high-energy enthusiasm. After seeking out a young mentor in the organization to help him learn, he “suggested” that his senior colleagues find... View Details
Keywords: by James Heskett
- 24 Jul 2012
- First Look
First Look: July 24
gas regulations are more likely to share greenhouse gas emissions levels and reduction targets. Download the paper: http://www.hbs.edu/research/pdf/12-026.pdf The Rich Get Richer: Enabling Conditions for Knowledge Use View Details
Keywords: Sean Silverthorne
- 2019
- Book
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
By: Shoshana Zuboff
In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details
Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation
Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019.
- 17 Sep 2014
- Sharpening Your Skills
Sharpen Your Negotiation Skills
Knowledge for a decade-and-a-half. Here are a number of articles and working papers you might find beneficial in upping your negotiation game. Negotiators Should Remain Cool And Collected. Right? The Role of... View Details
Keywords: by Sean Silverthorne
- 24 Mar 2016
- Blog Post
Learning to Code at Business School
These days more and more MBA students are choosing to pursue a career in tech. At HBS, 20% of the Class of 2015 went into the tech industry after graduation and the Code Club is an active student group on campus. For many, having some... View Details
Dennis A. Yao
Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details
- 16 Mar 2013
- News
The role of government: Let 50 flowers bloom
- Article
A Theories-in-Use Approach to Building Marketing Theory
By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative
By: Dorothy A. Leonard and Carin-Isabel Knoop
In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details
Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Publishing Industry
Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative. Harvard Business School Case 697-084, April 1997. (Revised May 1997.)
- 23 May 2018
- News
Indie Bookstores Defied Amazon. Who's Next?
- 01 Jun 2011
- News
Want Creative Workers? Loosen the Reins, Boss
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details
- 22 Nov 2006
- Research & Ideas
CEO Succession: The Case at Ford
turning outside means the board has lost confidence in the insiders. And at least as long as there is some success, the terrific advantage is that the leader has the support of the board. View Details
- 02 Jul 2012
- News
Respecting employees can boost bottom line
- 12 Jan 2006
- News
What Do 'Hot Mamas' Want? Access to Capital, Markets
- 27 Dec 2018
- Working Paper Summaries
Team Learning Capabilities: A Meso Model of Sustained Innovation and Superior Firm Performance
- January 22, 2020
- Article
Making Honest Conversations the Norm
By: Michael Beer
Much admired companies like Boeing and Wells Fargo sacrifice their competitive advantage. Some make huge ethical blunders. As a result, shareholders suffer huge losses in value while employees, customers, and society lose trust and confidence in the institution. Based... View Details
Keywords: Honesty; Interpersonal Communication; Framework; Organizational Culture; Trust; Performance Effectiveness
Beer, Michael. "Making Honest Conversations the Norm." ChangeThis (blog) (January 22, 2020).